The Fake Marketer
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
Episodes
113 episodes
The Shady Side of Influencer Marketing: Creatine Gummies and TikTok Shop
In this episode, Nick, James and Michael are all back together to discuss a recent scandal in the world of supplements and influencer marketing. We explore the shady business of creatine gummies getting exposed, the growing role of influencers ...
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Season 1
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Episode 113
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36:01
Why We're Changing Up Our Marketing Funnel
In this episode of The Fake Marketer, James and Michael give an update on Rupert's marketing efforts and why we're switching it up: moving away from sending leads to our website in favour of a Facebook lead form. We discuss th...
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Season 1
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Episode 112
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30:24
Don’t Be Afraid to Take Inspiration For Your Content
In this episode, James and Michael are without Nick but ready to jump into more marketing discussions! This time, we explore the power of taking inspiration from other content creators without fear of imitation. They discuss how adapting proven...
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Season 1
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Episode 111
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22:39
Co-op Headsets & The Death of Customer Service?
In this episode, a familiar voice returns after a seven-week break! Welcome back James. The crew dives into a brutally honest rant about modern customer service, with a spotlight on retail workers glued to headsets and the decline in real human...
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Season 1
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Episode 110
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33:59
'Retarget for Dummies': Our Top Tips
In this episode, Nick Boddington and Michael Harris break down the mechanics and psychology behind retargeting ad campaigns. From tracking website visits to building custom audiences and leveraging platform algorithms, they explore how brands u...
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Season 1
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Episode 109
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27:24
How AI is Changing our Personal & Professional Lives
In today's episodes, Nick and Michael once again are talking about AI: but this time how tools like ChatGPT is not only being used in our professional lives, but also our personal ones. An article from The Hustle sparks conve...
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Season 1
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Episode 108
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21:15
Gozney Pizza Ovens & Developing Brand Loyalty
In this episode of The Fake Marketer, Nick talks about a new product that has taken over his life: his new Gozney Dome Pizza Oven. We break down why he settled on this one after his research, emotional vs rational buying patterns,...
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Season 1
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Episode 107
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32:36
The Future of Skool & Google's Game-Changing Veo 3
In this episode, Nick and Michael are once again without James. But we're back with two great topics: the rapid evolution of AI-generated video has once again seen a huge leap forward with Google Veo 3. We discuss what this could mean for the f...
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Season 1
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Episode 106
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33:43
How Meta's Strict Ad Policies Affect Health & Wellness Brands
In this episode of The Fake Marketer, Nick and Michael dive deep into the growing frustrations health and wellness marketers face with Meta’s increasingly strict ad policies. From blocked domains to failed retargeting attempts, they un...
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Season 1
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Episode 105
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30:56
Zuckerberg & The Future of Meta Advertising
Today, Michael and Nick sit down to go over a recent interview with Mark Zuckerberg where he outlined what he sees as the future of advertising on Meta. They discuss the current state of marketing on the platform, how it could change and what t...
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Season 1
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Episode 104
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15:32
Royal Kingdom: Is Celebrity Marketing a Viable Strategy?
In today's episode, Nick and Michael are talking mobile games, specifically Dream Games and Royal Kingdom. Michael has seen their ads everywhere recently, with big names like Lebron James and Kevin Hart promoting the game. So - is this a good s...
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Season 1
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Episode 103
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27:03
Matt Madden on Why The Vet Industry Needs a Marketing Shakeup
In this episode, James is joined by Michael and special guest Matt Madden from heedly who specialise in working with vet clinics on their marketing. We discuss the weird world of the veterinary industry, how it differs from other sectors, the c...
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Season 1
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Episode 102
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55:23
Unlock Massive Watch Time With YouTube Shorts
In this episode, James and Michael break down their recent success with YouTube, particularly Youtube Shorts. Since repurposing their long-form content into clips, it has massively boosted their watch time, views and subscribers. They discuss h...
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Season 1
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Episode 101
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27:36
Why We Stopped Our Rupert Ads
In this episode, James is back (but Nick is not) and we're discussing our recent marketing efforts for our platform Rupert. We talk about what's going well and what isn't and why we've decided to pause our ads for the time being. James and Mich...
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Season 1
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Episode 99
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28:50
AI Image Generation: How Will It Affect Social & Advertising?
In this episode, we are down one podcast member but Nick and Michael are here to talk about the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the uses for these tools and how it will affect your businesses an...
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Season 1
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Episode 98
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36:19
The Hyrox Boom: Is It Becoming Too Popular?
In this episode, we dive into the explosive growth of Hyrox and why it’s becoming one of the hottest fitness competitions in the UK. But with skyrocketing demand and limited event spots, is it becoming too exclusive? We also explore the broader...
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Season 1
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Episode 97
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47:51
How to Avoid Ad Mistakes for Agencies and Businesses
Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break do...
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Season 1
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Episode 96
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28:49
What New Meta Updates Mean For Advertisers
In this episode, hosts Nick and James dive deep into the latest updates happening on Meta and what they mean for businesses, marketers, and everyday users. This conversation unpacks the key shifts, how they’re affecting the market, and what you...
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Season 1
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Episode 95
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17:29
Why 'Making The Effort' Boosts Advocacy
In this episode, we dive deep into the art of building exceptional customer loyalty. Discover how brands can go beyond mere transactions to create unforgettable experiences that turn customers into lifelong advocates. From personalized strategi...
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Season 1
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Episode 94
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38:43
The Power of Personalisation in Marketing
In this episode, we dive into the art of personalisation — why small, thoughtful touches can make a big impact on your brand. From standout customer service to clever marketing strategies, we explore how tailoring experiences helps you cut thro...
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Season 1
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Episode 93
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35:26
How to Create a Marketing Strategy from Scratch
In this episode of The Fake Marketer, we dive deep into the fundamentals of building a powerful marketing strategy from scratch. James and Nick break down essential questions every marketer should ask, the importance of identifying the...
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Season 1
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Episode 92
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29:25
Building Brand Loyalty Through Community Engagement
In this episode of Fake Marketer, we explore how strong communities drive brand success. From gamification strategies to the unexpected power of TikTok live shopping (including James' recent purchases), we break do...
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Season 1
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Episode 91
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40:59
Why Storytelling Matters When Building An Audience
In this episode of The Fake Marketer, Michael, Nick, and James dive into the art of storytelling and why it’s a game-changer for brands. From crafting compelling narratives in ads to leveraging personal stories for deeper audience conn...
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Season 1
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Episode 90
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23:09
Pitching for a Million: Can We Convince BrewDog's James Watt to Back Us?
In this episode, we go behind the scenes of James and Nick's visit to BrewDog Waterloo for 'House of Unicorns, where ambitious founders pitched their business ideas to BrewDog’s James Watt for a shot at a game-changing investment. W...
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Season 1
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Episode 89
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44:24
US TikTok Ban: Trump, Meta and the Future of Social
In this episode, we discuss the recent (but short-lived) TikTok ban in the U.S. and its far-reaching consequences. We break down the political manoeuvres at play, Donald Trump's influence, and the staggering financial impact on businesses...
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Season 1
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Episode 88
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31:14