The Fake Marketer
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
Episodes
100 episodes
Why We Stopped Our Rupert Ads
In this episode, James is back (but Nick is not) and we're discussing our recent marketing efforts for our platform Rupert. We talk about what's going well and what isn't and why we've decided to pause our ads for the time being. James and Mich...
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Season 1
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Episode 99
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28:50
AI Image Generation: How Will It Affect Social & Advertising?
In this episode, we are down one podcast member but Nick and Michael are here to talk about the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the uses for these tools and how it will affect your businesses an...
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Season 1
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Episode 98
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36:19
The Hyrox Boom: Is It Becoming Too Popular?
In this episode, we dive into the explosive growth of Hyrox and why it’s becoming one of the hottest fitness competitions in the UK. But with skyrocketing demand and limited event spots, is it becoming too exclusive? We also explore the broader...
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Season 1
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Episode 97
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47:51
How to Avoid Ad Mistakes for Agencies and Businesses
Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break do...
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Season 1
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Episode 96
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28:49
What New Meta Updates Mean For Advertisers
In this episode, hosts Nick and James dive deep into the latest updates happening on Meta and what they mean for businesses, marketers, and everyday users. This conversation unpacks the key shifts, how they’re affecting the market, and what you...
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Season 1
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Episode 95
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17:29
Why 'Making The Effort' Boosts Advocacy
In this episode, we dive deep into the art of building exceptional customer loyalty. Discover how brands can go beyond mere transactions to create unforgettable experiences that turn customers into lifelong advocates. From personalized strategi...
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Season 1
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Episode 94
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38:43
The Power of Personalisation in Marketing
In this episode, we dive into the art of personalisation — why small, thoughtful touches can make a big impact on your brand. From standout customer service to clever marketing strategies, we explore how tailoring experiences helps you cut thro...
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Season 1
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Episode 93
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35:26
How to Create a Marketing Strategy from Scratch
In this episode of The Fake Marketer, we dive deep into the fundamentals of building a powerful marketing strategy from scratch. James and Nick break down essential questions every marketer should ask, the importance of identifying the...
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Season 1
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Episode 92
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29:25
Building Brand Loyalty Through Community Engagement
In this episode of Fake Marketer, we explore how strong communities drive brand success. From gamification strategies to the unexpected power of TikTok live shopping (including James' recent purchases), we break do...
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Season 1
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Episode 91
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40:59
Why Storytelling Matters When Building An Audience
In this episode of The Fake Marketer, Michael, Nick, and James dive into the art of storytelling and why it’s a game-changer for brands. From crafting compelling narratives in ads to leveraging personal stories for deeper audience conn...
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Season 1
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Episode 90
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23:09
Pitching for a Million: Can We Convince BrewDog's James Watt to Back Us?
In this episode, we go behind the scenes of James and Nick's visit to BrewDog Waterloo for 'House of Unicorns, where ambitious founders pitched their business ideas to BrewDog’s James Watt for a shot at a game-changing investment. W...
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Season 1
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Episode 89
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44:24
US TikTok Ban: Trump, Meta and the Future of Social
In this episode, we discuss the recent (but short-lived) TikTok ban in the U.S. and its far-reaching consequences. We break down the political manoeuvres at play, Donald Trump's influence, and the staggering financial impact on businesses...
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Season 1
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Episode 88
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31:14
Unlocking the Power of Community with Skool
On this episode of The Fake Marketer, we dive into Skool —a game-changing platform taking the best of Facebook groups and turning them into powerful, monetised communities. Nick has recently joined Skool and he breaks down what the pla...
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Season 1
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Episode 87
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33:34
What Meta Changes Mean For YOUR Paid Ads in 2025
In this episode, we dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how market...
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Season 1
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Episode 86
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29:14
The State of Social Media in 2025 with Emily Dolton
Join us for an in-depth conversation with Emily Dolton, a Facebook ads specialist turned data-driven marketing strategist. In this episode, we unpack the rapid evolution of social media in 2025, the rise of platforms like TikTok Shop, and what ...
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Season 1
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Episode 85
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36:08
How We'll Grow Rupert in 2025
We've got some big ambitions for 2025 - in particular, growing Rupert to 1,000 users. To do this, James and Michael discuss some ideas on how they can document the journey, create more content and remain consistent throughout the year. They als...
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Season 1
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Episode 84
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27:15
A Special Christmas Message From James
As it's Boxing Day, we aren't in the office for a podcast this week. But, in the name of consistency, James filmed this quick message for our listeners. A big thank you to everyone who's listened this year and we hope to do even bi...
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Season 1
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Episode 83
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2:22
How Our Podcast Performed in 2024
Michael and James are here to review our podcast stats from this year, how we performed compared to last year and how we've been able to create revenue from our podcast despite only having a small audience.Prefer to watch? You can find ...
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Season 1
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Episode 82
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29:45
Reviewing 2024's Christmas Ads - Ep 81
Christmas comes but once a year, and so does our Fake Marketer Christmas ads review! Nick is absent from this one, so Michael and James talk a look at some of this year's biggest Christmas ads including John Lewis, Asda and Tesco. We also give ...
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Season 1
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Episode 81
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23:28
Why You're Wrong About Jaguar's Rebrand - Ep 80
The internet has been up in arms about Jaguar's recent rebrand. Most of the discussion around it has been negative and scratching their head as to why would Jaguar do this? In today's episode, James, Nick and Michael discuss their thoughts and ...
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Season 1
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Episode 80
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25:50
Is Black Friday Worth It in 2024? Ep 79
If you're a consumer, you'll know doubt be checking your emails and socials looking for Black Friday deals. You may have even bought something already! But if you're a business owner, Black Friday can be a difficult time - do we do a sale? When...
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Season 1
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Episode 79
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24:40
Why You Should Ignore Your Brand Guidelines on Social - Ep 78
In this week's episode of The Fake Marketer, James and Nick discuss the growing shift away from ordinary, self-promotion content in favour of more bold, engaging creative. They discuss how the marketing landscape has changed, which brands are u...
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Season 1
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Episode 78
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32:11
One Trick to Get More Referrals - Ep 77
We all love when a happy customer recommends us to someone they know. It's an easy way to win new business from people who trust you implicitly. But these recommendations can be few and far between. So, what's the best way to get more referrals...
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Season 1
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Episode 77
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32:55
Repurposing Content with Opus Clip - Ep 76
With James and Nick out of the office, this week Michael sits down for a quick solo episode talking about his area of expertise: video, specifically repurposing content. He talks about why repurposing content is important for promoting your bra...
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Season 1
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Episode 76
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12:42
What the Budget Means for Small Businesses - Ep 75
James is on holiday but that won't stop the podcast! It's a Zoom special this week as we discuss the new Budget that's just been announced in the UK. We discuss the changes, what this means for businesses as well as what it means for the future...
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Season 1
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Episode 75
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34:39