The Fake Marketer
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
Episodes
87 episodes
What Meta Changes Mean For YOUR Paid Ads in 2025
In this episode, we dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how market...
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Season 1
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Episode 86
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29:14
The State of Social Media in 2025 with Emily Dolton
Join us for an in-depth conversation with Emily Dolton, a Facebook ads specialist turned data-driven marketing strategist. In this episode, we unpack the rapid evolution of social media in 2025, the rise of platforms like TikTok Shop, and what ...
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Season 1
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Episode 85
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36:08
How We'll Grow Rupert in 2025
We've got some big ambitions for 2025 - in particular, growing Rupert to 1,000 users. To do this, James and Michael discuss some ideas on how they can document the journey, create more content and remain consistent throughout the year. They als...
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Season 1
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Episode 84
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27:15
A Special Christmas Message From James
As it's Boxing Day, we aren't in the office for a podcast this week. But, in the name of consistency, James filmed this quick message for our listeners. A big thank you to everyone who's listened this year and we hope to do even bi...
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Season 1
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Episode 83
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2:22
How Our Podcast Performed in 2024
Michael and James are here to review our podcast stats from this year, how we performed compared to last year and how we've been able to create revenue from our podcast despite only having a small audience.Prefer to watch? You can find ...
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Season 1
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Episode 82
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29:45
Reviewing 2024's Christmas Ads - Ep 81
Christmas comes but once a year, and so does our Fake Marketer Christmas ads review! Nick is absent from this one, so Michael and James talk a look at some of this year's biggest Christmas ads including John Lewis, Asda and Tesco. We also give ...
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Season 1
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Episode 81
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23:28
Why You're Wrong About Jaguar's Rebrand - Ep 80
The internet has been up in arms about Jaguar's recent rebrand. Most of the discussion around it has been negative and scratching their head as to why would Jaguar do this? In today's episode, James, Nick and Michael discuss their thoughts and ...
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Season 1
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Episode 80
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25:50
Is Black Friday Worth It in 2024? Ep 79
If you're a consumer, you'll know doubt be checking your emails and socials looking for Black Friday deals. You may have even bought something already! But if you're a business owner, Black Friday can be a difficult time - do we do a sale? When...
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Season 1
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Episode 79
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24:40
Why You Should Ignore Your Brand Guidelines on Social - Ep 78
In this week's episode of The Fake Marketer, James and Nick discuss the growing shift away from ordinary, self-promotion content in favour of more bold, engaging creative. They discuss how the marketing landscape has changed, which brands are u...
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Season 1
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Episode 78
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32:11
One Trick to Get More Referrals - Ep 77
We all love when a happy customer recommends us to someone they know. It's an easy way to win new business from people who trust you implicitly. But these recommendations can be few and far between. So, what's the best way to get more referrals...
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Season 1
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Episode 77
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32:55
Repurposing Content with Opus Clip - Ep 76
With James and Nick out of the office, this week Michael sits down for a quick solo episode talking about his area of expertise: video, specifically repurposing content. He talks about why repurposing content is important for promoting your bra...
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Season 1
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Episode 76
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12:42
What the Budget Means for Small Businesses - Ep 75
James is on holiday but that won't stop the podcast! It's a Zoom special this week as we discuss the new Budget that's just been announced in the UK. We discuss the changes, what this means for businesses as well as what it means for the future...
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Season 1
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Episode 75
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34:39
James is the No. 1 James Blunt Fan - Ep 74
Today we are talking about James Blunt (again XD). Our James is a big fan of this James and, on this episode, we are talking about how Blunt has used marketing to stay relevant the last two decades. We also discuss record players, landing pages...
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Season 1
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Episode 74
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45:12
We Review Minerol - Ep 73
After speaking about them last week on the podcast, Michael was sent some goodies from the boys at the drinks brand Minerol (shout out to Tom and Kieren). So today, James and Nick try the drink for the first time, give their thoughts on the pro...
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Season 1
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Episode 73
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29:10
Ibiza Super Summit and Dr Nick - Ep 72
James is joined today by 'The Doctor' Nick Boddington and discusses the recent Agency Hackers Ibiza Super Summit as well as Nick's new Dr persona, James visiting a 'super club' as well as some marketing they liked this week.Prefer to wa...
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Season 1
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Episode 72
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39:20
Ep 71 - Selling mib Data (with Adam Herbert)
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/wyhUNMnQP20Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 71
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45:44
Ep 70 - How Have Our Rupert Ads Been Going?
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/7p0lFxvr2PoNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 70
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38:36
Ep 69 - How Much Money You Need to Go Mainstream
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/Vk2reRmAQn0Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 69
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32:29
Ep 68 - Unsubscribing From Email Lists Is A Pain!
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/E5PTzljQzkkNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 68
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33:04
Ep 67 - Lead Forms, Instagram and James the 'Celebrity'
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/tICxMTSmBzkNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 67
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29:12
Ep 66 - What Does Banning Steven Bartlett's Ads Mean For The Marketing World?
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/4AtAVldsf0gNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 66
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29:48
Ep 65 - Why Customers Don't Care About 'What You Do'
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/1xq0sN0fm84Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 65
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29:02
Ep 64 - The Highs & Lows of UGC Content
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/1xq0sN0fm84Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 64
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30:14
Ep 63 - Is This New M&S Ad Campaign Actually Good?
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/BZrtQvJGVq4Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 63
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24:21
Ep 62 - How the 'Tenant Mix' Can Apply to E-Com Businesses
Prefer to watch? You can find the video version of this episode here on YouTube:https://youtu.be/k5pKShZxwQkNeed help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See wh...
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Season 1
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Episode 62
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28:17