Building Brand Loyalty Through Community Engagement

In this episode of Fake Marketer, we explore how strong communities drive brand success. From gamification strategies to the unexpected power of TikTok live shopping (including James' recent purchases), we break down what keeps audiences engaged and loyal. Learn how to turn passive followers into active participants, create a self-sustaining ecosystem, and leverage engagement tactics that go beyond just selling a product. 

If you've ever thought about building a community for your brand or business, or you are struggling to get your audience to engage with you, this episode is for you.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/UpFdvfJy1nQ

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Transcript

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Building brand loyalty for community engagement. There's no point in building a school, spending all your time making videos, courses, etc, for only 10% of the people to actually use it. It's hard to build communities, because once you've built a community, you've got your own distribution channel, then for whatever you want to sell or promote forever, as long as it's done correctly and you haven't got 10,000 registered users and 100 of them turn up. Otherwise you're not going to sell much of your product. How can I create a community for ruper, right? Being Hey, this is a community which everyone does, doing something different than just buying a course. I got collar the other night, but Nick, I spent 80 quid. You spent 80 quid the other night on a live feed on Tiktok. He's built a community. They're on every day. I'll see you tomorrow and I get paid. It's unbelievable. I even delete tick tock my phone. Because I was like, you've had to delete tick tock just in case. Because I was like, I know my personality. I've just got to get people engaged and pulled back in again. Can't believe I bought packs of Pokemon cards. Isn't your this is going to be like, Why have you got Pokemon cards? Oh yeah, totally. Welcome to the Fake marketer. everybody good to have you here. Michael James, the doctors in the house. Yeah, always in the house. Now dressed as a doctor. It's basically my thing. It's annoying to put the coat on, though, because it's a bit shoulders are so big, it does what I'm wearing now is wearing a shirt. Somebody found the t shirt. It's a little bit a little bit big. So today, James, want to introduce what we're talking about. Yeah, totally got it. It is building, sorry, building brand loyalty for community engagement, which I think is perfect timing, so we can discuss school. So what couple of weeks ago we were talking about school? Weren't we were talking about school a couple of weeks ago and how it's all set up and etc, etc, etc. So I thought this would be a good one, because I have basically a lot happens in two weeks when you start a new little community. What's the school count on? 107 107 subscribers to school. But one aways Okay, okay. But where I'm you're after you get, after you get the initial excitement of, you've got a new school, everyone's joined. It fantastic. You've then got the world of engagement, which is what this topic is about, and it's getting people to actually engage with it and come back in, because you see the same faces. So there is, there's a little thing on there which basically has who's online, and it's great to see a few people online, but you've seen the same people back and forth. So then you say to yourself, where's the other 90? And they're not engaging. So it's the fact that they're coming in and basically looking at some content, and that's it, just lurking. Yeah, lurkers. So I came across another group where it helps you to grow your school. It's not affiliated with school. It's got nothing to do with it, but it's this guy called Doug, who's got a very large group. And he basically educates you on what's going on in the group and how to grow your group, and how to engage your group, a school group, about school essentially, how to grow your community. And you Yeah, but it's not, it's not affiliated with school. So he, I'm actually, I saw during this morning, it took me three days to get access, whereas, when someone tries to get access to my school. I'm destrian, you know, I see, I'm basically addicted to send and receive, send and receive, see if someone comes into the school. Except, I mean, I had to wait three days to get into this one, and I also received an email saying, These are the rules. So it's like, oh gosh, if you want to join, you have to accept. Yeah. So after my name now I'm hashtag Lurker until I actually get past stage two, and then I can start accessing the courses. So it's brought it's brought me to to think a lot about how my school work, because there's no point in building a school, spending all your time making videos, courses, etc, for only 10 cent of the people to actually use it. So that's basically what I've got to spend a lot of time doing. So it's early mornings, watching videos, trying to figure out how this works, to build this community, because there's a lot of successful people in that community. I think we were only talking today, Michael, weren't we about just how much, some of the some of the money people are making on that there's a leaderboard thing on school. What is that? Is that That's opening, so that's opening the modules. So everything you do when you complete so every time you watch a video or a different module stage, you have to tick that you've done it once you've ticked. You've done that, it, then it, then you move up the categories, modules and stuff. I know I could get the I knew you had, like classroom sections, but Well, have you added mine in today? I got distracted by the fixing the hard drive. Added you already. What has it been done now? No, is it even on like YouTube? Yeah, no, it's just not done. Okay, fine. What is it? My LinkedIn, live, it will be done. How did it go now that everyone it's it's 12 minutes, yeah, in my bedroom. Oh, 16 minutes today. Just done. I think 45 like, those sort of suggestions. It's too long. No, way too long. Yeah, it's easy to digest. I think it would work if you had, like, if lots before commenting or something. Yeah, I don't get anyone. I've got, I got no one asked me any questions. Bike. I had a finger, finger at 12 stage again today. That's good. Yeah, I was gonna say with your, I saw going on your school thing that there's been some people like Pete There was, I think you spoke about it earlier that Sarah asking for help with her. Yeah. So they're the ones who are active. They're actively in it, and they're doing different things and passing different modules, which is, which is great. So I've got ideas of how, how, I've got ideas around growing it. But yesterday, I went on a go high level call, which is talking about the new thing called community and go high level. And James, we had a conversation about this yesterday, yeah, and then I found this school, and immediately went, I'm so glad I'm on school and not on go high levels version, the amount of help you can get on school to grow your community through this, like this one, I've just found, yeah, how long is it going to be before that? So up until, up until today, I've been and going into that group. I kind of thought you're on your own. It's something else you need to learn. You're going to upload videos on it, and you've got to figure it all out as you go. And I think that's most of the world on all these different things, like they've got Kajabi and things like that, which these other platforms where you can host your courses. Now, Kaja is a bit bigger, so there probably are a lot of people. But what's what I found really good with school is that there's, I've just come across these. It's like they're promoted to, you see what I mean, but not in a sales point of view. Whereas go high levels version, well, I say version, it's an absolute. It's a complete replica. They've copied it. It's like they've taken the designer and gone you now work for us, but make that, unbelievable. Apart from, they've changed in the work. They've just the word classroom is something else. This is like, they've painted a classroom. They can't use that word identical. But then you're just on your own, growing something. And up until yesterday, it felt like not that I'm going, Oh, I'm on my own. But you are just like, how do I get this do that? How do I get this, do this? How do I get that to do that? And I've even noticed that under, under the name The ads clinic, when I go to this other guys where I'm learning he's got links which lead you out of school to different places, so you can have you, like, one to one consulting link always there. But I don't, I can't find that in my settings. So I think that's because I think it's, I think it's, well, I think it's techy things. I think it's where you go in and actually do a little bit of code stuff to actually make certain other things happen. It's just experience. But I've got, I've I've got a plan that will a long way off, but we'll eventually get there through the help of this. This really in depth, this, this course, thing I've registered with, but it's cool. It's a cool system. It's a cool system. But it needs structure. Everything needs structure. You need structure of how to of how to grow it. It's hard to build communities. It's very hard, because once you build a community, you've got your own distribution channel, then for whatever you want to sell or promote, absolutely forever, as long as as long as it's as long as it's done correctly, and you haven't got 10,000 registered users and 100 of them turn up, otherwise you're not going to sell much of your product, because what they're all going to in some kind of ways, some kind of paid whether it's selling another course, whether it's selling their training, whether it's one on one, they're all leading to it. But he's his community of, I think there's two and a half 1000 in it. And when I go on, there's like hundreds who are online at any one time, all active. How many has he got in his community? Two and a half 1000, all free. But if he's got a good conversion rate of those sort of people who are then converting to other things, it's a lot of people to go through, isn't it? Yeah, because I've been upon. Doing on on Rupert, in terms of, how do you, obviously, build a community is great if you can do it. But it's like, you know, Mark, the marketing world has a lot of communities, isn't it? You've got marketing meters. Obviously you could go, there's 10s and 10s and 10s and 10s of them. So it's like, how can you, how can I create a community for Rupert? But do it slyly? Does that make sense? Yeah, without it being, hey, this is a community which everyone does. So I mean, I text you to the other day about text, sorry, emoji, both the day about, do we do a challenge? Everyone loves a challenge. Everyone loves accepting a challenge. And social media. And social media managers seem to it seems to resonate with them. So do we do a challenge, which is comment, reply to every comment in 30 days, and see what the uplift is in terms of reach, engagement, all the rest of it. But obviously the back door play is for them to use Rupert, to use that, and then, obviously, after the 30 days, you see enough value in it to then become a page user. It's kind of gamifying it. It is gamifying it because that's how school's successful. Is a game. It's gamification. The whole platform is built on gamification, keeping and get people engaged and going higher up and getting rewarded for certain things, like if I reached if I were in his community, if I reached tier eight. Two things happen. He spends a day with me online. He's obviously in the States. He spends a day with me of his time, where and where we go over my whole community, and he helps look for any bottlenecks or anything that could be changed. And then he also interviews me, and then puts me on a pedestal in his community of two and a half 1000 people, how hard is it to get to that? Don't know, yeah, you get the arcade and it's like, tickets, yeah, it will be something like that. Like, it will be ill. I would have thought by the time you've got there, you are celebrating a pretty cool community as it goes. Actually talk about Qs, but I know we talk about this a lot on this little podcast, Tiktok. Tiktok lives, yeah, unbelievable. Said to Michael, I got COVID The other night. Nick, I got I spent 80 quid. You spent 80 quid the other night on a live feed, on tick tock. What on a product? Like 1am on a product. So I was up late. Doing, finishing, no, no, no, my knee I'm injured. My knees hurting. I've got to be a bit careful. Anyway, off that, I'm going to the gym stacked not. I did ponder on that. So, yeah, I was up in the kitchen 1am from all this. It was an actual Sunday night, weirdly, the night the soup bowl, but I didn't have the soup bowl on, weirdly, anyway. So I was in the kitchen having a coffee, and I just started quick look on my phone before I submitted this EIS stuff. And it was some guy opening Pokemon class. There's a lot of these Pokemon ones. Yeah. Nick, yeah. Nick. Like, I'm collecting but Nick, just guy hooked me. So I'm like, I wonder how legit this is. So it was a guy. It was a kid from London. Obviously, you only see his hat, and so you don't even see it as I was, like, I wonder how legit This is. And obviously, as a child, I used to cut out poke. So when you stage it, what's, what's he doing? He's opening cards and then sending them to you in the post, like, whatever you pay for the packs, and whatever you pay for the packs, send you the cards so you could pull out, like, some of them at the moment of retailing at some serious numbers. So I was just like, Is this legit? And mate, there's a queue. People are just, he's just ripping pack after pack, you know, 40, like, literally. So what comes out? And we'll go, I'll have those. No no. If you pay for those packs, he'll open it. Yeah, no. Your whatever card. You get your cards. So I was like, No, you guys, the guy doing it now. Oh, so there's the show. You don't know what you've just paid for it. You don't know what you're gonna get. You might get a collectible correct? So I'm like, Is this legit? By this point, I've been up all night, the night before again, because Rudy's not sleeping. I'm like, I wonder if this is legit. So I watch him for about 20 minutes. What, you know, stood up on my little thing. I'm like, I'm gonna pay this guy for 10 packs, because at the moment, there's some really, really expensive ones. I was like, let's just see. Let's just see. I'd want a big bet over the weekend, as you well know, wouldn't want to go nice actually, let's just have a look. So he's like, Hey, because it's okay, hey, Okay, nice to meet you. Right there. So many packs then, right? You won't believe this. So first pack, right? Bear in mind, there's some expensive ones on there. Out the 10 most expensive cards at my first pack, I pull two out the top five. I think it is most expensive. So I've made money on hack one I've always even known for, not the other nine, right? Okay, or five, I think it was whatever. So he pulled them all out, and he's like, unbelievable. So he puts them in. So I'm expecting in the post any Danny Dane, how much those cards were. I think one of them was worth 50 quid. The other was about 30. And you've and how much you've had. So this point, I'm 37 quid in, right? So I'm like, Okay, I've double money. 10 packs of 37 quid, five. I can't just don't quote me on this. I don't know that kind of money. Okay, yeah. So I'm like, okay, so I have them on still, because now I'm just curious, still finishing this application. Ping, but he's built a community now these guys are like, like, they're on every day. I'll see you tomorrow and get paid and stuff. Honestly, these communities now, unbelievable. Yeah, yeah, I go again. I was like, having a face. I've made money on this one. I'm gonna go again. And how, so, how did you pay for it? Tick, tock, shop. Nick, to say, if the same mechanism, unbelievable. We've talked about that. I think that's Nick, so he's done he's an idiot. I believe you've done that. And hi, my God, I've even, I even deleted tick tock my phone, because I was like, I reckon I could, I could, you've had to delete tick tock just in case. Because I was like, I know my personality. I'm like, I've so on the next pack. I then win again, because I pull another two or three, which are like, so I've made money. Basically, I'm waiting them in the post. I'm gonna go up to her. There's a car shop in lemon, so I'm gonna sell them there. Buzz. I Okay. I wanna, I'm gonna, I'm gonna delete this, because I'm up and it's fine with my betting, because I understand what I bet, what I can afford to lose all the rest of it. If, every time you like, Tony could ask, right, suddenly, a few days, yeah, there was one lad, he must have done two, 250 but the community that was must have been amazing, just jack, just rubbish. You just don't know, do you? But I went on to another feed, and there was something like five and a half 1000 on this feed, watching them community, Nick or chat. Like, unbelievable communities. Like, obviously, look Pokemon has got very strong different Facebook ads, very different to Facebook ads. But yeah, no, build community. And I have to say, I've actually spent money this week on tick tock shop fair play. I'm waiting for them in the post. I just see if it's legit. I remember when they did the when Logan Paul did one, he said it's a million pound. I think he might pay a million dollars. I can't remember, but they had like, all these big, like, YouTubers and streamers of like, pay like, you know, like 500 quid, or sort of one of these packs. Because obviously, if you get some good out of it, because it's easily, yeah, I think, Oh, Nick I only think. I think even think, like, Drake's done it. Yeah? No, I'll be honest. After that, I'm like, God, I'm reliving my youth now. But I used to love this, yeah, one of those sealed, first issue boxes up for 230, 3000 serious money. Yeah, Gary Vaynerchuk into all this isn't my unbelievable. I could get into it. I literally, I was, I was there going, I'm gonna get you through the post. I'm gonna be like, this pretty cool. Honestly, it's like a little, like a little baby in here every time. But they've built back to community in that brand loyalty again. You know, they've got brand loyalty because people go back to that same channel every time, and they've built those people just chatting out in that feed. Unbelievable. I was I was just, I was astounded. Yeah, absolutely. So it's like, I, I've kind of thought, well, what can you know for the for the community that I'm building? It's kind of like, do you do actually alive every day? A question, a, Q and A every day. So people are always coming back for this or little challenges on how you can build an ad from beginning to end, but you kind of do it as a group, kind of thing. I did think about one for you the other day, actually, because obviously I know you're doing the school stuff. Could you do a double A double challenge, double day challenge. You double your ad spend every day for 10 days. Yeah, it's a good thought. It's just how. It's just putting your ad spend up too quickly, messes things up. No, I know, I suppose. But yeah, you could. There's got to be a way. Yeah, there's got to be something. It's doing something different than just buying a course. Because I get I'm only on Facebook because of my running groups, and the amount of Facebook ad specialist ads ICA is just unbelievable. Yeah, it's mad, you know is, yeah, it's, I'm just having a quick score for now, actually, because I was even thinking with Rupert, is something like school. I for ruper Where you're bringing people into a commercial, but it doesn't need to be, but then you then it's like, yeah, but you'd all like community to be on the platform, but then how can? How can? Because one of the things that I've got to do is you introduce you're getting people to introduce themselves to each other, and things like that, as they come into you actually feel. Like you're bringing so that's what I'm sort of learning from this. Because these guys are obviously build communities for years, and they know all the tricks there's, how do you do that? How do you do that for something like Rupert, where someone it's the same mechanism that someone's going to be brought back in, which I know you've got those sort of things on your email automations, yeah, something happens. I get brought back in. Something happens. A good happens, they get brought back in. But if there's a way to gamify it in some kind of way that they hit you know, reply, have the system, have the AI auto reply to a certain amount of things, puts you gives you points, bring your negativity down, gives you points, having a super clean thing for two weeks where you don't go above 10% negative gives you points. Yeah, I don't know, and it's, it's just trying to find out what, obviously, with the Facebook ad, someone wants to get everyone's there to make money. So what's the money? What's the if we use Emily at Emma's diary, for instance, she's using it says her task, because she's got a real big headache of having she's got a tick tock channel. Has she lots of people on it? A few of them there have tick tock channel. I've deleted it, actually, so I'll have a look. A few of them got tick tock channels because they're interior. The people who work from the girls who work for them, they're all pretty big good on social media. Yeah, no, she's crazy, yeah, fair play only. Okay. So it's like, okay, well, What? What? She's on there because she's got a problem. Because they post stuff to do with, you know, babies and all this sort of stuff, they get some backlash that those comments have to be saw. So it's fixing a problem. But other people, when you're talking about the smaller businesses, how can they use that platform if they don't have loads of comments? Is it? Is it then void that they just don't need it? Well, you could look at the something you could do is look at the average response time. Maybe, you know, use that as a as a gamification, as a leaderboard, you could do, what percentage of comments do you respond to in a week? Yeah, or what? If you're, if you're, let's say you're not having loads of comments, but you're responding to all the comments and not are not so you're educating people how to respond to someone in a way that could end up becoming positive and creating communication. Yeah, but how do you score that? That's what that's what I mean. So no, you know the average response time is really good, because if you're getting back to people quicker, we know it spikes the algorithm. If you're just responding, it spikes it. So again, there's two metrics. The problem with the the percentage of negative you're not in control of, so you're not in control of that metric. Now you are in control of how many you respond to and, yeah, and you could also the AR responses. Who's using AI versus not, you know. So there's three leaderboards attempting up there. The problem with this is, is that, you know, as I've realized and stuff, it's another 20 grand. Yeah, yeah. Like the idea that I had about the different buckets of of comment, rather than going to the filters you've got now, removing them and changing them, you know, I quote yesterday, you know, that's five and a half grand. So although I know it's going to add so much value, I haven't got five and a half grand. It's an eternal thing one day that someone can just, yeah, but that's not that one's really annoyed me, really, because I know that. I know that having a bucket of sales opportunities is going to add real value to the to the proposition, yeah. Yeah, you know, because at the moment, you've got 1000s of comments. Some of them have, how do you feel throughout, although good and bad, which is fine, but how'd you feel throughout the ones where there's, there's generally a, you know, a sales opportunity? Well, I had that on my ads note one, didn't I? So I had those on that. Well, though there was those cartoon yards went live, and that evening, I got two comments, yeah, okay. One was, one was, I had to stop myself from going back, because he said, he said, and I was thinking, No, you shouldn't go back. Then I thought, Ricky Gervais, and he loves going back. So I was like, I don't know what to do, so I left it. But he said, I love the way, I love the way you're trying to help people do this, but you've written this in American. You've obviously used AI and use American terminology. I was like, Oh, have I chat? GBT helped write the comment the ads. I was like, Okay, I'm gonna have a look at this. And I literally for 10 minutes, I was looking at every single word that I'd written. I was like, there's no American I'm not I was thinking, Is there gonna Is there a Z, or is there an S? I'll show you it. You need to have a look, because I can't figure out. Then I look. I even looked at the picture. Ai created that picture. Was a little experiment I did with a cartoon. Ai made the cartoon. There's no I mean, it's miss. Spelling, but that's on purpose, because it's kind of like cartoon or graffiti or whatever that's not there's no American. I felt like I'm back to him saying, I appreciate your help and thanks for commenting, but I'm lost as to what you're saying. Maybe you don't know what American and English type, you know, whatever grammar is. I was lost. And then another guy was he said something which I couldn't work out of his sarcastic or he actually, I'll be interested in seeing what, what people have, what people have thought of, what you can do. And I said, go here, and you'll take you to the testimonial page that sales one, isn't it? So, yeah. So as that was to grow and more things are going out, I'd be well, interested in in Why didn't you respond with someone like, hold my beer, go below. You know, at that time I was, I was really wanting it to be plugged into Rupert so that AI could have given it something witty. Okay, I couldn't think of any witty I was annoyed, but I wanted to use the platform for it, okay, so I can see how it's getting, it's getting that person to feel like I did with those, isn't it? And not just going, oh, there's a car. In a way, it's kind of like you don't want them to go, oh, loads of comments. I'll just load you. Kind of wait, you're just like, you want it to get you like you think you're talking to like you get bit personal, don't you? So angry? Doesn't you get a bit personal on it, so angry. And then have fun. I've sweated blood and tears at university eight years to get my doctorate. How dare you? Yeah, how dare you question my ability. I've had two comments. You can actually see how imagine these famous people. You can't look because you just like, open you up. Did you see Nick's ice bath? Yeah. So just still haven't broken knew it. I knew it. I don't same as everything else. 200 odd. Do you reckon it's because you've put about 80 million hashtags? Is it because of that? Some people say, put loads of have you put any page behind this? No, why not? Have I put paid behind it? Yeah, gonna do another one and use it as an ad? I thought was right. I should have waited two minutes until my boss. I don't like really the cap cut needs to be stopped at the end. It's because when you're using cap cut for free, you ever send them? Yeah? He could edit it off. Yeah, yeah, yeah. But there's plenty of people, even the big boys, who have the capital at the end. I noticed that actually Jamie newly went to podcast, oh Lang Yeah, I think they're being sponsored by the one he's just Opus, because they left that logo big on their ones in the top right hand corner. They leave it on there. So I guess they're being sponsored by Opus. I think I've pretty got enough views. I got an email saying, I want to personally, out of all the stats uses Opus the most powerful who they could have just sent that email to everybody too, because they put in like, this is how many hours of content you've put into LinkedIn post. Michael, yeah, what's the word? I can't remember. You're almost like, I mean, that's that's come all to, that's automated email from the system, isn't it? Yeah, certain level that's just like, they sent that to you're so skeptical of everybody I sent you, I sent you a video today. Didn't I? Now marketing works, not on me. I sent you that video the other day, didn't I? I've sent you a video today to cut into it, because precious, essentially is running out of stuff for my organic three more. Yeah, so there we go. That was a few different things in topic, in conversation, in that's good. So you've created 368 clips from 87 projects, which makes you one of Opus clips most prolific users. That's what we need. That's good. That's that's good engagement. Yeah, you're engaging with that platform for ruper To be fair, I suppose if you like, say, like, this was a year round up. This has been December, so it was like this year you've done this many clips. I don't know how you pull that information, but it's not your account stands out on the top users of Opus clips, nice. And then they were like, do you want to upgrade to the business plan that's, that's communities for you really hard to build. But all these things are all, they're all, it's all just putting you've got to, just got to, just got to get people engaged and pulled back in again. Well, I've had a lot of comments. Not that I've got a community by any stretch of imagination, but a lot of people have commented on our vlogs recently. Michael, which I'll give you a little shout out the last 16 seconds of this week's vlog. Very good.

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