Don’t Be Afraid to Take Inspiration For Your Content

In this episode, James and Michael are without Nick but ready to jump into more marketing discussions! This time, we explore the power of taking inspiration from other content creators without fear of imitation. They discuss how adapting proven formats, especially from different industries, can lead to original, engaging content. The conversation also dives into the surprising virality of a pizza oven review clip, the patterns behind successful posts, and lessons from TikTok performance. They reflect on personal content strategies, including their own vlog and SaaS ventures, offering practical insights for creators looking to grow through experimentation and smart repurposing.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/7VZKa9dhGTw

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Transcript

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how can we get some inspiration from other content creators where we could go, actually, maybe we could take some learnings from that. take a bit of what she did, but also like put it into our own thing. found what you've produced in terms of a proof of concept was works really very well, look at other industries, even look at people within industry, you know, Is there anything that I can learn from that know, replicate or take it and tweak it It's not a bad thing. you're never going to think of something that nobody's ever done before, because everything has been done at this point. I think too many people said a blank page piece of paper and go, oh, right. Speaker. Some ideas. combine your thing with something totally different, then people will be like, wow, this is something new He. Welcome to another episode of. I'm so Remarkable. Times is here. There's no mic. I know there's no neck, but there's me. It's hard to get everyone in the same room. Maybe there's a, You know, the fractured relationship. You said that one owns before moonlight. There is no way this is near. Could be. Is Nick busy or. I don't know. Well I can't, I can't divulge my, some, some mischief going on behind the scenes. Yeah. No, apparently he's busy or he's too big time for us now, because what happened last week, Michael? Well, I was I was away at the weekend. So when I got back, I was like, oh, I'll just check that. They are checking my phone. The clips went up and I was like, I saw a notification that we had some like comments was like, oh, you know, check. Normally it's like these spam accounts been like, send me this real and all that stuff. But checked and it was Nick talking about his Gazny pizza oven compared to an only pizza oven at 100 K, and then now I think it's on like 130 something, 137 or something like. Yeah, 137,000 views. It's pretty mad. And 156 comments there is there is lot more people are following us. So you know what? I'm a little bit man on noise, Our top three are all. Nick I got a load of follow. I think there was one point where we just had like shed loads of followers. We've had loads of people comment and people have because now you can comment with photos on, on TikToks, there was loads of people sending their pizzas being like, oh, I saw that side. Yeah, I saw lot. Somebody set that two. And I was like, any chance? And then they were like, Now I'm giving it to my son as a housewarming gift, as something which is fair because I want a good dude. Yeah. Well, actually, I thought about putting give to you if you got to. Yeah. Santiago impressed with that? Yeah. And that's on Tik Tok, by the way. I have not some tape. I didn't I didn't think that would do any when, when I was, when we came in Nick was like, what are we going to talk about? And I was like, oh, we could, we could talk about the website because, you know, we just launched the new website and it was like, now let's just talk about my pizza oven. I was like, got well, what is interesting, if you pull it back up. Okay. While my question to Michael will be if you go to the the actual page. What have you noticed about our top three? They've all got Nick in them and. Aside from that, is it they're more they're more sort of about, like, popular topic type things. Yes. But if you were to move off next one there so you can just see all three into in terms of they, they're, they're, they got two of them a versus, you know, so comparing people like something versus something or compare and this and that because that's what all the comments were for, because Nick was saying all this a uni that his brother in laws got took like seven minutes to cook a pizza and everyone was like, it takes nine to you said everyone was, yeah. Getting on the next all quite high expectations when it comes to cooking because I hate to admit this, but he's actually pretty good at cooking. Yeah, he showed me some pictures in his day, so of course he did. And then the next one was Rock's grave problem again, that that was topical. Lots of people comment in talking about how I think we still get comments on that one every so often people talking about hierarchy system. So that's good. So yeah. So next not here because he's now on, a yacht in Monaco because he's had 135,000 views on, on. I don't think we're not even monetized on Tik Tok. Alright. So I'm gonna so, for the best world in the world, Marco, I think we'd have a pretty full pay off our account. So you get, you get a decent amount, I think of that. I don't know what CPM is on TikTok, but I don't think it's bad. How do we. The commercials. Okay. Well, why you're looking at that. Well, I wanted to discuss today is, released a little bit about TikTok because we've been so I don't know, Nick, he has a business called the App Clinic. And I run a business called Rupert. I'm Rupert, which is my sort of gig, as a 24/7 social media assistant. There's a SAS product, and I my, my, my wish is to help brands deal with comments because so many brands get a vast amount, especially if you're running e-commerce. Acquisition campaigns. And it's a real bugbear mine that people don't respond to customer service in questions or more importantly, sales opportunities. And we we I say we, Michael and I, we we have a weekly vlog market that we do, don't we. Which is it's pretty much the same every week from a low life high. So yeah. No, no they're not, they're brilliant. They're really good. But what we've done is we've clipped them all up. And although the clips work pretty well on YouTube shorts, I actually think that although we've just put them on to Tick Tock, it was just sort of like a bit of a tough. Yeah, but now we've got a little bit more time. I've sort of started to look for people that are not similar to what Rupert does. What we do is very unique, but how can we get some inspiration from other content creators where we could go, actually, maybe we could take some learnings from that. Could we implement some of some their, their stuff and and we have, haven't we. So I gave you the tick tock channel called. And if you can get this up Michael. Yeah. I can't remember the name. I think it's Bell Bella Bell. So this girl called Bella, Bell. Lindsay, can you bring up on TikTok? Yeah. So she she has an account which is about, wanting a boob job because she's flat chested. That's not me saying that. That's her. And that basically the story is that she won. Her mum said if you got 100,000 followers, I'll pay for half. You'll pay double. Just want. Yeah. Just one last. But she gets lots of DMs and messages and comments, And the messages are, how can I describe this? Crass. At best, they're rank graphic. They're graphic. Just pervy. I'm assuming old men just talking about things like Kiwi thing and, it's like it's not very nice. But the way she, she what she does is if you scroll down or she does like DM of the day. So every day she'll put up her laptop and she will, she'll pull up on her iPad free of the comment she's had on that day. And she'll talk you through it. Most of them with her mum. I'm sure that's a mum. Yes. She talked a mum through some of the comments. But they're really engaging and I've sort of just obviously, obviously algorithms that I've engage about and it's really good content how she's produced it. So I gave Michael this is a bit of a, a stair to go up. I'm not saying we do this, obviously. Exactly. The comments we receive are nothing to the level that she received in terms of in terms of career, in terms of creativity. But today we've sort of had a little gander and what you've come up with. So what did you come up with Michael? Well, I was I was looking at these and as I say, I think it is engaging. But as I was sort of thinking more about like how we can do it for our own stuff on the site, the draw of her videos and think why she get so many views is the comments themselves. Like if she was getting comments where it was just like your fit or whatever, then I don't think it would pop off as much. So I was trying to think if our comments on going to, you know, be as outlandish as that, how can we sort of pivot it in a similar way? So we came up with a I came up with a few different ideas, just basically how we can take a bit of what she did, but also like put it into our own thing. So yeah, we've got our own sort of negative comments that we've been getting on all social apps that we've put out. Lots of people complain in the think, probably because they hear the word I and everyone goes off the deep end. So I did a video, I've mentioned in a similar way to how she does it. Like here's some of the comments that Rupert's blocked and sort of, you know, got my own little $0.02 type thing after it. As well as sort of sales opportunities. We've got big brands that might need Rupert. There's a lot of. And the more I thought about it, I was like, the idea is can sort of spread off into multiple things. We've got kind of like 3 or 4 now where we're like, we can do each one of these multiple times and it will give a bit more variety, I think. Yeah, I found what you've produced in terms of a proof of concept was works really very well, really well. And the good thing with what we do is we're lucky that we've got content. Yeah. Whereas, you know, if you think about, for example, like the Nick stuff he does, I know we can talk about Facebook Casper so many times. You can. Yeah. Talk about a pixel or a data set now as it's called. You know, and all these other things that you have to, you know, sort of repeating the same stuff. Whereas actually the content that we're creating or we're going to create is new every single day, because we get new comments every day and the clients getting comments every day. And obviously we're monitoring those and we can say the really nasty ones, the sales opportunities, you know, and all this stuff. So it works well in that. And it's very regular, replicable. Got there in the end. It is. And that's the key is, you know, we don't have tons of time. But actually like you today you've figured out it's going to going to take a walk around an hour for for and actually the result was brilliant wasn't it. Well I think the more you do it, there'll be certain things that you can once you've got like a framework, you can kind of copy stuff over, not like copy copy, but it might be like, oh, here's the set up is already done. You've just got to plonk the video in there type thing. Yeah. But you know, having that framework and then you're just, you know, that base and just working around to tweak is a slightly reduced time, which means you can get more content out. But the reason why I was mentioning this today is because it's not a bad thing to go out and try and find someone to copy, essentially, like we've not copied what that does because we obviously what we do is very different, but we've looked at her content and gone, actually, there's some real good learnings we can get from that. So if you are in, you know, if you're running ads, if you're doing organic content, whether that be on TikTok or Instagram or Facebook, whichever platform you're on, look at other industries, even look at people within industry, you know, try and say, is there anything that I can? Is there anything that I can I can learn from that and we can, you know, replicate or take it and tweak it within our tone and all the rest of it. It's not a bad thing. I think too many people, you know, and I've been treating your thoughts on this, which is, I think too many people said a blank page piece of paper and go, oh, right. Speaker. Some ideas. It's horrible. Yeah. It's hard. You're trying to come up with like something that nobody's ever done before and try and be like, we want are more like, she's got her comment videos. Somebody is probably like, yeah, we want our own version of this, but we don't want to do that because then we're just copying her. It's a bit like you're never going to think of something that nobody's ever done before, because everything has been done at this point. No, but you can learn so, so much like she's out of industry for us, like she's a content creator and I'm assuming sort of Essex. Why? I'm just lying. I don't know where she's from. Doesn't. So, you know, and she's basically talking about having a boob job. It couldn't be far away. It couldn't be further away than B2B SAS going. That's what I needs to. But no, that's what I was saying. Like, you look at you, you look at her and we're two totally different thing. And that's the thing where we go like, oh, that's what we should spend it on. Yeah. Like it's, you know, and you know, there's such this, you know, there's, there's so many, there's so much more stuff that you can learn from people that aren't in your immediate circle. And that's a prime example of what brands should be doing, which is looking out there and just saying actually, can I can I can take some learnings from that and that'll make the content better as well. Because if you're always only looking at people in your industry, you're all and going to end up probably doing the same thing. And it will be like probably a bit boring. Whereas if you can combine your thing with something totally different, then people will be like, wow, this is something like new and she's successful. Like I was talking to the guy in the office. He he creates roadblocks, games and what he now, you know, he's been doing it since he was like 12 or something was, you know, ten last ten years. And, you know, it's only civilian life. But you're saying to me, I've now learned that I don't need to think about brand new games or the concept of new games. All I need to look at games and wow and create something that's like that, you know, basically copy, rinse and repeat. And I'm like, that's that's really that's. Yeah. Fair play. Because once you know that something works, just do more of it. As simple as that. Yeah I know most people aren't gonna obviously there'll be some people who are like, oh, you stole this off or whatever, but that one no one is ever going to get. Those people either won't know or they won't really care because of the content. Good night. When there's a trend comes around and everyone brand jumps on does their own version of it, if you like the version that they do, it doesn't really matter that they didn't invent the trend type thing. No. Exactly. Yeah. So I for a feel there might be some and there's another brand that we're looking at, not copying, but I want to get some inspiration from is called salt. Drink salt. So these are a new brand. They do isotonic. What do you think of the name? Salt is clever. Why? Is it because it's supplement? No, because salt? No, I get salt, but the natural light is increasing. The salt of. Why was the one of the. Because it's a play on the word. I didn't know if it was like a supplement. You take that. It's just a powder. like, a hydration type. Yeah. So it is. Yeah. So you just all you're doing is replenishing your salt levels so you can. If they were, like, making it like supplements, salt, then it would be a super supplement. Now, I think I've just played on the word salt, but I know I like it, but I've quite a real big community. And actually how they've done it is they've done they've they've gone down to sort of own, you know, own a lad type brand similar to what, Daniels did appeal sports, you know, like in the presumably their house or their kitchen or whatever. And you get like a look into what they did, and I believe they're a couple as well. Yeah. It's just oh, there's two friends actually. Yeah. But I've watched more than I've watched one the other day. I'm sure they mentioned like couple or something. I might be wrong. But also what houses? And without being sexist, there are all these accounts that do really well have good looking girls. Like, she's a good looking guy, isn't she? The same Bella? She's a good you know, she's a they're good looking girls. That helps. I have noticed that. Yeah, it's one of her isn't. It's not going to her, but two balding blokes. I don't know him. We've got the same sex appeal to somebody. No, they should be fair. I went for Jason Statham. So. Yeah. Yeah, I like this sort of this kind of content. It feels very like, it it looks like they're kind of doing it for TikTok. They're not like, you know, you see some brands where it's like they've clearly just taken the YouTube video or whatever, and they've just gone like, let's make it work like this. They've no, no, no, but not necessarily. But I mean, like, you know what I mean? Like they've said, oh, we need some content. Let's just stick out what we've already got. Whereas these are like making it bespoke for the platform. Yeah. It looks a lot more is native to the platform 100% looks, sure. But it's good. It is good. And again you know always wearing, you know, low cut tops and stuff. Always bloody helps the algorithm. It does it does it. So annoying. So frustrating. But it is what it is said a lot of people do this thing where they use the wired earphones as well. I've noticed that's like I've seen them all like they have a tiny little microphone and or there's, you know, the guy that's on the subway that does like the subway takes, he did. They have like a card. I think it's the Metro card. But on the back of it is strapped a little microphone and it's he's on. This was 407. But he started off just going to people on the subway. Just been like so what she take. And they go like I think you know just give them any nonsense. Yeah. Like I think this should be abolished or I don't get why people do this, but as it's gone on, he's got like for better or worse, he's got a lot of celebrities now. So like bars, the, good comedian Bill Barr. Yeah. So there's a lot of. Obviously just regular, regular people that he's met. But then that also like that guy that was there, he's running for mayor. I think he just got appointed mayor, like I remember saying. But it's good though, isn't it? It's just, you know, and that that I think that little quirky thing with the microphone is in a way, like a little just something to make them a bit different. Yeah. A lot of people do it where they have like the tiny little microphone that's like this. I've seen that a little bit, like you guys served of that in a while. Like you get surgery, but this kid in Magaluf, he goes down the strip and it's just like, it's just so rubbish. And I don't even watch it. I don't actually engage with it. And it's annoying because I keep surfed it and I'm like, oh, can you go? Why? Like I'm literally not interested. There was a guy that I found on TikTok who asked to check back in with, because I've not really watched his stuff in a while, but he he started this series where he's like, this is like, I'm in loads of debt from, like, I lost my job during Covid and we had a baby or something. So he was in loads of debt and he was basically like, I'm going to start a TikTok channel and I'm going to try and make enough revenue to pay off my debt, and then I'm just going to delete it. And today, while he's still going like, he's like, I'm going to post every day to try and pay off my debt. And then once I've paid off my debt, I'm just going to leave. So from the start, he was like, I'm only here to try and make money. Like I like it. yeah, the first one did really well and he he just brought out his lawn chair and he was just like calm about how much debt he said he was in. He said he was in, So like his debts like 21,000 or something. But he was just like, hi, I'm just going to I'm going to come on every day. He's still going and then can't. He's on day. I like I like the, I like the little hook that to just throw in the air. And I love the fact that he just called the series posting on Tick Tock until it pays off for my debt. And then I feel like some people would try and hide it, and he's just been like, no, that's happened to him. I don't know how much money I, I don't know me follow it because you need 169,000. So now he's doing all right. So yeah. Oh, I found out that, 100,000 would be between 2 and $4.$4 on the table. How do we put commercials out there? We have to be in the creative fund, which I think you have to. I don't know how you get in the can. You can we do that? Apply for it? Yeah. I don't have any followers. You have to have. There's a certain limit, but obviously we've got some now we got here. Yeah. Okay. I know it's not decent to do that. We got any ads that you've seen while we're on? No, I was going to mention bowl, bro, but you guys have done it. There is, I was going to talk about him as well. You just put he put on LinkedIn a few days ago, dude. Yeah, obviously, I was down in London at the weekend. I didn't see any of this, but it's annoying because I was like, oh, if I follow all these guys, I can, like message them and be like, oh, we were at the thing we want, but I want to reach out to them actually to try, because obviously we're in the same. Obviously we were both award winning, which I now is. I've put on my, my signature now, which I'm very happy with. But yeah, I'm going to reach out to them. Oh, I was just going to reach out to them to try and get some free stuff. Well, we'll get that. Okay. Because I can't message sent out of LinkedIn fans because, you know, you can't message everybody unless you've got LinkedIn. Have you, have you have you? I followed them, but you connected with them. They're like, well, I don't know. They're like, I don't really understand LinkedIn. So because you can follow people, but then you can also like connect them. I need to connect. I'll connect. I'm going to connect with them. It's on my list of things to do. But that's nice. Yeah, I like that. Not so I don't know how much they do. They cost a lot. Those things are not City of Mouse, but. And how much you'll get from that. The problem with this is stuff, as you know, my opinion on this, which is how do you attribute it? Well, you can't attribute it because he's got a child and stuff on that. But yeah, I think you've got to pay a bit careful there. What they're doing other than the answer. Yeah. No. Great. No I don't know. I've those guys are do very well. They'll do very well that get bought out and that's here I'll do some man and then I'll just. Yeah they'll get into you know the high street. Yeah. Supermarkets and then they'll sell out. Yeah. I want to try, but I don't really want to pay £25. No, I know I did hear you on next podcast because I listen to these even when I'm not on them. I just want to make a note on that. Good. A like a mr. Boddington. Pay me dinner. What we're doing all right. I think we're still getting, like a decent amount of downloads. It's just this is my therapy. More like it was normally like three or 4 or 5. But now we're getting, you know, like 19, 16, 15, 57 on that one. Now what can we get now I just enjoy these not quite fun. Okay. Well just leave it there. Hopefully I'll be back next week or you'll be not be here or I'm here. I'm not. I'm not going to be in the same room as him. Not now. See, next week,