
The Fake Marketer
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
The Fake Marketer
How AI is Changing our Personal & Professional Lives
In today's episodes, Nick and Michael once again are talking about AI: but this time how tools like ChatGPT is not only being used in our professional lives, but also our personal ones. An article from The Hustle sparks conversation around some interesting uses for ChatGPT including therapy and eulogies, the ethical implications and how the future might look with AI continuing to advance at a rapid pace.
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https://youtu.be/VXJmCy6VpSU
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how AI is Creeping into Our Personal Lives. people are using AI. AI now, not only just for like, can you help me write these hooks but it'll be more for like, can you help me with my marriage? And that's. Yeah. You because of our world. It's just marketing focused ad creatives, ad copy funnels. 87% said that they've consulted AI for personal matters love therapy, important life decisions. everyone knows AI. Everyone's heard of it. not that many people have used it like my neighbor said, what do you mean, I, I did that. I love it, I think it's great. should I get my wife this or that? I mean, I feel like if you resort to ChatGPT, it's not going great. I was showing my partner last night Google. is, I think should I sure that that's real. It's going to end Hollywood what is it going to look like in 15 years? How can you even give someone a advise of what they should do? it's changing seriously fast. Just ages 5 to 10 years. We could have a drone flying over us and dropping some people off. Matt. He. Hello. Welcome back to the fake marketer again. James isn't here. Boom, boom. It's just, Is he actually going to I don't know, he seems to just play. I think he plans stuff now for the day of the podcast. Just to have an excuse to not be here or think, well, we're going to find this, because there's not even it's not even otherwise known in the city is in Manchester. Yeah. Not all worked out very well for him because I was meeting got canceled, I did it I think he got canceled last time. He was supposed to be there. It was supposed to be like a couple of weeks ago or last week or something. Yeah. It's not funny today. Nothing heard for it. So, yeah, maybe I'll just all inherit this playlist. All the, all the to get better as well. All the tens of listeners that we've got that went up last week actually. And do you know what made it go up. It goes on your podcast. Probably all the people were all, to be fair, like the TikTok clips that we've been putting out recently on all episodes, I've been doing all right. Like we had The Hierarchs. One is nearly at 70 now. That's 70. Yeah. Seven zero. Yeah, it's at 68 views. 68. Okay. Yeah. That's one still going up. We had some ones where we were talking about Google. The like you took them out like I actors. I'll act. So come in. That's got 800, not loads. But though there was another one but we did that's got like 1200 base got loads of people in the comments going back and forth. Yeah. Going off it, going like oh this is a this, this is not a video. This is obviously a yeah, I figured that would be how it is because people like to sort of debate about stuff. I think the one of the ones really spoke about the mobile games. Yeah. The royal kingdom one where you talking about LeBron and all that's got ten K now, so maybe not. Yeah. Get in there. Just shows how long it. Well it's also the content you put in three. Yeah. It's very like hit and miss. We completely see how where if you're talking about not marketing and not Facebook ads and all this sort of stuff, but you're talking about the newest trendy thing and you've got some hot girl on me, you can see how they just. Oh, yeah, hundreds of thousands. It's really not like when people, when you have that gallery manager say, you know, you can pull these videos up and what might make you. Yeah, you absolutely can. I think it also helps. And what, what you're what you're what you look like. And there's some obviously if you're like, you know, in a lawyer or something, it probably won't be as interesting as if you're talking about the good thing is now I'm, I'm most of those fake marketer videos now aren't I? Yeah. Look, you can we put those into my channels as well. The ones here with us on it now. Yeah. Stop putting those up. Which makes up a little bit. Yeah. So yeah James isn't here this week but he's sent us the topic. He's ghost of Podcast past. He's like sent us everything he was taught. He got an email from The Hustle which are the people are owned by HubSpot. I think there was like a competition or something to where you could get featured on this newsletter, because apparently guys like a million people. Yeah, well, I think we know the guy. He knows the guy who sold this newsletter to it. Is it? Yeah. The the hustle big bright was like a thing or a made a video for it, but I'm assuming nothing happened with it because we didn't get contacted by demand. It says the title of this was from Sunday. James sent it over and said it might be interesting for us to talk about AI. We've been talking about AI quite a lot recently, a lot of talk about, I don't know, it's like it sounds like we do. We just run out of things to talk about, but it's actually just because there's so much to do with AI all the time. So it was titled how AI is Creeping into Our Personal Lives. I had a read over it earlier, and it's basically just talking about how people are using AI. AI now, not only just for like, can you help me write these hooks or whatever, but it'll be more for like, you know, can you help me with my marriage? And that's. Yeah. You know, because I've always thought up until now, really, and I and not naively, I've just haven't had any real reason to think about it, but it's all just been because of our world. It's just marketing focused ad creatives, ad copy funnels. Yeah, coding, all this sort of stuff. So it's all in that industry. So when we're thinking of, AI, I just think of it is how it, how it enables our industry. Yeah. More like a business system. Yeah. But and I suppose I've asked friends, everyone knows AI. Everyone's heard of it. Of course not that many people have used it like my neighbor when I was designing my, outdoor kitchen, I said, I showed my neighbor, I said, oh yeah, I did. And I said, what do you mean, I, I did that. I'm like, well, because it's like, what do you mean? It sounds like something totally like aliens. And I think since ChatGPT has launched, its into a bit more into the consumer world that you can just now download the app and pay for it, but even without paying for it, it can do stuff. The neighbor then downloaded it and he's then started and it's like, oh my God, this is unbelievable. Yeah, I think when she found, obviously for us it's used for like business stuff. But I imagine if you like work in something totally unrelated to, you're not going to have a business use to really use it. So you might just be like, oh, I've got a needed alternative to this ingredient. Or like our making a this along with this tight, it's just sort of like basic stuff that you take for granted. I've started asking you questions on business related to I was making a pizza and I couldn't work out. I was seeing certain recipes of the same sort pizza, Neapolitan pizza. And then some people got like the recipe I had was like seven grams of, yeast. And then I was watching of some other guy who follow, and he was like, oh, you do is what, just 1.5g goes in or something? And I was like, how can that be seven times different? Yeah. Who did I ask? ChatGPT and I've got a voice one so I can just talk to it. Okay. Why is one recipe. And they said it's to do with how quickly you want, the dough to rise. If you're in a rush, where are you going to have it as overnight and have it the next day, or let it ferment in the fridge? Answered this is that I've used it for. We used on holiday because we couldn't find some things. We asked them how far, what's the best way to get to some work? And we were just like, how are we going to get to here? Gave us a map. It's amazing, isn't it? Yeah, my my dad though my parents were away in York at the moment. And every house. Yeah, yeah. I mean a party and not particularly. No. Like you having some friends. Right on. You know, just me and my girlfriend most of the time. So she pretty much lived there anyway. No, not all the time. But she stay a lot when it's, when one of our parents, like, when their parents go away. I tend to be it. There's more because she's house in her house, and then vice versa, because I've got cats, so we have to look after them all right. Okay. Yeah. So it's not fun and games. But. Yeah, my dad, before they went, he was on it. He pulled out. He's very proud bit of paper and was like, oh, I have things to do. And I would be saying, yeah, he did it ages ago. But then for this one he had like a big thing in my bedroom is I'm excited and it's helped him. Yeah, I think so. Obviously it's like you could do that or you could, crawl through a load of books about like, or where's this where it just pulls up a thing. So. Yeah. Well, so if you read the examples of how consumers use it. Yeah, obviously I don't know how representative this is because I'm assuming that they surveyed people who follow the hustle, which is already kind of like a techie kind of thing. So how representative it is, I'm not sure, but they said they surveyed 390 people about their I usage, and 87% said that they've consulted AI for personal matters from light, love therapy, important life decisions. So of this, it said 79% had used it for both professional and personal purposes, and then 8% of people had used it for just personal, 6% had used it for just professional, and then another base, 87% had not used it at all. So of the people they asked, like a good majority, there was only there was 93% of people that had used it in some regard, but only 7% of people have not used it. So it's obviously a lot of people using it. But some of the some, some of the things they had below where they were talking about, like the sort of things they asked, it was like, write a eulogy for an alcoholic ex-husband that would show him, in a somewhat positive light, because he was a father of her 11 year old son. But I feel like if you're asking ChatGPT to write a eulogy for someone to fill out, I don't know, I don't know. I don't want to say draw the line in it, but it's a bit like it's like if it's things where it's like, should I get my wife this or that? I mean, I feel like if you resort to ChatGPT, it's probably not. You know what? I'm not going great. I've got I've got a confession and you can't you can't put this out. They can't put this in the podcast. They can extend the podcast but come as a clip okay. Well I, I do I do have it. So I can't say it, I can't say, I say afterwards in case it does, you can say it allegedly about somebody else. I mean, but I was surprised about that. Like a lot of people, more people are using it as sort of like, I can kind of therapist in a way I like people are using it as free therapy. I've seen people talk about that. So I know someone. Oh yeah. Yeah, yeah, I know, I know someone quite close to me. They used ChatGPT to write a sorry text. Well, yeah, they got that out of that. A little bit of an argument. They got, they got given the sole claimant for like two days. Did they have to do they have to go back in and be like, can you do it in a more. They said there. So there are a lot of those people. They were so busy prior, and it was like, oh, this is ridiculous. But they're so busy they didn't even know what couldn't even but the brain interactions say what they need to say. So very quickly spoken to the ChatGPT thing, told them the scenario and said, can you take something back, read through it, said, oh, can you make it a little bit more sincere? And then they copied and pasted it. I put it in the text and about, well, did you hear anything about how they got on? It worked. Yeah, they all got sorted. It wasn't like a huge, major thing. I think this person's girlfriend is just sometimes loves a bit of silent treatment. So yeah. So fair play to them. So with that I'm sorry I never I will I from a personal perspective I don't think would ever use it for that. So like I'm going to do it for have he was saying that on her birthday coming up in July that are way, over her birthday. So he said that he's going to use ChatGPT to actually see if they can create a days itinerary of stuff to do. So that's going to be really, really meaningful, full and thought full for that day, which I thought. So I was like, fair play to you. I could for you that using AI. Yeah, that would be one of the percent of people that's using it for forever. Then I imagine I love it, I think it's great. But going back, you know, we had our podcast, I think it is going to be the end. I was showing my partner last night the V, the Google. The thing is, I think you can leave it should I but that sure that that's real. I'm like, well it's not real because now he's got dinosaur running it behind him like it's. Yeah, I think you see the Star Wars ones and the grid is we've seen the have you seen the drug, the drug Yetis. I'm not sure I've seen like a there's. I love them. There's a raccoon that's going around like Bear Grylls. Right. So or I've seen ones where people are now doing travel vlogs like they're in historical events. And it was like, hey guys, we're about to get on the Titanic. Yes. That's it is a recent involved in it like, Jesus, I don't think so. Give our people back and all that sort of stuff. And he's like, no. So the big man asked me to build this ark, and he's got the ark is honestly so good. And then there's the one I love is the the, the gorilla and the yeti. They're out back and it's like, oh, this is going to be fun. We're going to get some dynamite and see those campers over there. We're going to put dynamite in that fire, and then they just get stones like, hey, we just found all these, like blue tree things. We just eaten them and now we're, like, properly mashed up. That is so honestly, they're so it's but it's so real. There's also there's also there's also another gorilla one where they're gangsters in London as in like road men, which is also rough. So that sort of stuff, it's crazy. And it's, it's absolutely, completely on point. It's like, oh my God. It's like the mouth movement. Oh I love it. It's going to end Hollywood that how long is it going to be before they've got like protests in the streets of Hollywood and stuff? They did at Netflix, didn't they? And that was script writing. Yeah. Like you have. How quickly is it gone from don't take our script writing, don't take our script right into don't end the film industry down completely. How quickly is it gone from I is going, here you go. Here's a script. It's better than they write to. Here's a movie. Matt. Yeah, yeah, I'm I'm surprised that that many people have. Obviously that was only 300 whatever people. But I'd wonder if you asked, like the general public or did a big A survey, how many people have used it for this survey? Said I've, I actually got contacted yesterday. Really nice actually, by my lads friend from school who said, oh, was it a bit of advice? For business or what I should do as a mechanic at the moment? And he's thinking of leaving that to get an office job, to get into sales or whatever. What advice do I have for him? My first bit of advice is I'm going to go back to it. I'm going back to, yeah, it's go traveling. I just get a year at your system. And the other reason to go traveling is because I what I can't figure out at the moment is what what advice you have to someone exactly. In this scenario because the online world as we know it, like if I take myself apart from coming in here and do the podcasts and apart from having my partner who has to work from the UK and apart from having two dogs and an 18 year old and say, I could literally go, I could leave. Yeah, you're not tired. It doesn't make any difference to James and I's business. I can just leave and if he needs me somewhere, I can get on a flight. And obviously I can't do that every single week. But if I had to, I probably could. Yeah, I could literally leave and go and sit in the sun. Right. So, so much can be done. Now. I obviously I have expertise in the agency and I do have a skill that I have to pay you, that you pay me money for, for that skill. But you can create that skill. Or do you use AI to help create that skill? Or like, I had a course on the other day and about how I used to my coding, same sort of conversation around me now, and he was like, nah, coding is dead. Like it's going to go like, tech's obviously not going to go, but decoders are using AI to now write the code put into what they need to do. You can just copy and paste it out and just paste. So that's all. That's all going to start disappearing as an industry because I is figuring it out quicker and better. So what do you do. And that's that's the that's what I haven't really got the answer. Yeah. Because I do that how what we see now if we're seeing what that is in AI. And then also some stocks I'm looking at putting some money into is different things like so Tesla is looking to is like the biggest AI platform on the planet. And Tesla is now going to make its cars into taxes to take on Uber. But there won't be a driver in America. It will just be. Yeah. It's just somebody getting one of those a can't bought that I don't know if it was a Tesla. I think it was another company, but it was like you just put it on the app. It if you, when you see it on the little map come in like an Uber, it just comes. But there's nobody. When you've got an Uber yourself, you'll be able to do you taxi out your car. So you plug it in his driveway. It's got his charge. It will just go out and drive around and come back. So when you need it in the morning, it's so you may monetize off it. Right? Matt. But that means that means the roads are getting more congested. So now there's companies out there that are floated, companies where they're drones, but those drones carry six people and they will have its destinations and fly to its next point. So you can go from city to city, and you can have it in your own gardens, a drone that takes you like a helicopter and takes you off. But it's all just flying for you. So with all that in mind and that's all happening now, what is it going to look like in 15 years? How can you even give someone a advise of what they should do? Yeah, exactly. When the world is going to change. Now, I don't get wrong, having a sales goal, there's always going to be each other sales goal no matter what you do. But marketing is always needed. But all these things, it's like a serious disruption changes so fast that it's changing seriously fast. Just kind of like ages 5 to 10 years. We could have a drone flying over us and dropping some people off. You'd never have to drive your car so you don't have to learn. Then you might never have to learn. Take that. You're interested. Not not interested. I just want an Argentine. They'll be very good at. I'm quite like every time I'm in a car, I'm just sort of not paying attention to, like, where I'm going. Yeah, but that's because you're just a passenger. No one I've ever had says that. But, like, I don't like a I don't have a naturally good sense of, like, direction. Like I can kinda if I go the same route a thousand times. I certainly should say that when he started driving, I'm like, how do I get to so-and-so? I'm like, what do you mean, how do you get so-and-so? You've lived in this area we love. It's like five miles away. Yeah, but never pay attention to we get that. Yeah. Emerson, I don't know, maybe one day. I haven't really got unnecessary need. But no, you always live in a city where I don't need to do. Yeah, I suppose wrapping up this bit, going back to the hustle that it was, a lot of people are thinking that it's pretty trustworthy as well. Like I think it isn't. It isn't like either. I think I'll ask I stuff if there's like an objective, like your thing with the yeast or whatever. It's like there's a, there's a sort of truth that the I can pull out where it can be like, this is because of this. But then when it's like, what do I do? My partner's been unfaithful to me. What should I do then? You're relying on an AI that doesn't know you or and it it's not empathetic towards your situation. It's just got a series of patterns where it's going. When this word's next to this word, it should probably have this word after it like it's. No, it's not intelligent. I think I think people think, oh, there it is intelligent of I pray put a lot of faith into it. That's what I mean I think when you start trusting it with stuff that can be open to interpretation, I think it's a bit and the people that are doing it, I think the therapy is expensive. So people using it for that makes sense. But it's like it's not I think when I was looking into it because of this article, it's sort of like it's not there's not like kind of back and forth and the AI is only going to answer the questions you ask it. So in a way, it's like the opposite of a therapy thing, because when you go to a therapist, it's more sort of they're guiding you. Whereas when you use an ChatGPT your guide in it, in the way you want it, you're going to present stuff in a certain way. If you're like, my husband's a terrible how can I tell him about the AI? How's that information from your perspective? And there's no one to sort of pull it. Yeah, yeah. Pull out the things beneath it. Talk. Yeah, yeah, yeah. So forth. Deep. Michael. Okay. So. So for me. Troubles. Nosebleed. Troubles. No no, no. Real good. Fun. Okay. What are we going to get? Kit. Our podcast studio. And we. So we better wrap this up. Yeah, but again, keep an eye on the AI. Yeah, obviously, it's always changing if you have it. If you're one of these 7% of people that have never used it, let's give it a go. I don't think it will. You know, you want a chat GPT yeah. That's how to make pizza dough or. Yeah. Or to fix your marriage. Yeah. Or something in between. Like my friend. Did you know how to say sorry? Shout out to him. Yeah. About him. All right. We'll see you on the next one. With or without James? Probably without. Say it about viral. Thanks for tuning in to the podcast. 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