Gozney Pizza Ovens & Developing Brand Loyalty

In this episode of The Fake Marketer, Nick talks about a new product that has taken over his life: his new Gozney Dome Pizza Oven. We break down why he settled on this one after his research, emotional vs rational buying patterns, how loyalty is developed and fostered and the big part that brand plays in purchasing decisions, especially on premium products. We also take about Bombas socks and how 'seeing the value' can make the difference between a purchase and failure to connect.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/RDBLsfVVdvk

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Transcript

0:00

My new love of my life. a ghostly pizza, right? But it's not just pizza. emotion is what makes you want something rational. It will makes you realize what you need. Okay, I've had my emotional for three years. I've now rationalized it. I've given to the O'Kane plan. I know it's good. And I read a lot of reviews. and I've gone, right, this is the one. but now I'm being introduced to the branding. And the branding is so cool. almost more like a fashion collab isn't you're a little affluent. You're cool. You a bit Shoreditch Oh, for sending two grand on the beach or what I'm saying, like, normally you buy into it. Well, I have to do this. they've thought about all these things and they've probably gone to that extra bit of work they're willing to pay that premium price they've got you as a brand advocate now. Like if somebody around you was ever like, oh, I want a piece thing, you'd be like, I'll get this. Yeah, absolutely. reminds me of Tesla. you want to pay a bit more to just be cool. probably for the first time. I'm in the brand now. He. I love that volume. And Michael Harris just shut into that. Then you like you went from a wait to go. Oh we're just going to bring it up. And then I was just saying I had big big thank you. But I don't have a yes I really have, but yes Taj is it time. No bread, a house tired. You out feeling his way around the kitchen, around with other people. And I'm like, oh, San Angelo, I'm going to Brighton. Might not stay for most people. You still don't have a do. Just have a microwave. No man, no bread, no microwave. Most people have bread and that's what you have got. Yes as well. When I told you come on. That's professional talk about what a good time. I think it out. My new love of my life. That's called a ghostly pizza, right? But it's not just pizza. Not just is. What I want to talk about is the mental, the grounding, the whole I'm going through from purchasing to our end now. And I just think it's really interesting how I, even from this industry and understand that, having to make emotional and rational decisions based on brand. And it's really interesting how we work. So what is your name? I think everyone's heard of a new name, which has been around for ten years now. They they're really expensive ones, is a portable pizza oven. It was those ones used to speak about it used to sell one of these, but they're like ridiculously the big one of the big ones that I, I up. That's what you got. So I got, one of these to go. There's some fancy pizza oven. Is it used to mention on the podcast and then. But is that a girl's name or is that something else goes tonight? I don't think thinking of something else. Oh, yeah. That was the when you these sort of things. That's a well there it is. That's exactly what I was I was thinking you had like one of these little. No. Well that one is very disappointed too. That's the that's just love the sound. Oh. Because this picture makes it look like this, a human to be about this tall. And it's like a big industrial size. It's not small. It's bigger than I thought. Like, it's it's pretty. When you standing next out. It's pretty is. Oh it's like this right here. Yeah. Yeah it's pretty big you know heavy. Yeah. It weighed 100 and foundry kilograms. It comes with straps. Those it's the ultimate to to us. And there's a lot of click in this now. So I'm going to I'm going to get abs all over the place because now I'm clicking it. But so yeah. It's so expensive. Is it an expensive piece of kit. Because you've been talking about one of these for ages. I mean, yes, 58 kits, 58 kilos brand. Yeah. So, so my right, you will know the focus on cooking, uncle. Those expensive pans. I spend a lot of time cooking a lot, obviously. Right. But I saw that, and I was I was like, But, you know, in three years, I've kind of gone, okay, now you've rationalized it a bit more, rationalized it so but you still have to go to the emotion on. Now, we all do this when we buy something, okay. Not not little things when you're buying. Some think emotion is what makes you want something rational. It will makes you realize what you need. Okay, okay. Yeah, I think we all love these things. So whether it's a bag that is watch for any or not exactly pensive, you might look at something on and then you go, you don't buy house commander and things like that. And then you buy it, and then you don't use it and you go without some. So. Yeah. So I understand the whole process. So when I, when I'm looking at it I'm like right, I love the pizza and I want to make really good pizzas. I then also have a flight to town. So I have to come round on my pizzas and supply me. Yeah I it's always about using and it's like, yeah thanks for letting you enjoy feeding people and they're enjoying that time that so but then I'm going to go then I and then I say okay. There are equivalent patrons that an eighth of the cost, but they only do pizzas. They would just be small enough. I can enter into the world right now. As you all know, I'm all, you know, is that going to be a very, very expensive piece of comic book at or. I'm, I'm going to get more often. I want to get more out of that. But the other idea was, well, we have pretty craps on this. How can I go about like, cooking while I go like a month ago? And I think I've cut three times out of four weeks, something that I'm going through. I'm on my third box of wood. Oh, I don't want to use gas as well. So you can use it's a dual want. So if I'm in a rush I'm watching the gas. If I want to spend a little time looking, okay. That's cool. If I get a bottle of wine over the weekend, I sit there and I'm watching the flames get, looking how much the temperature is going up. And this might. Well, I don't know how this is. This is like you got the drone and the people I've got who come round friends look at it, and they've they've got kids that last a long time. I'm like yeah okay. So they all look at kids. Yeah. And you haven't got time. You're not going to you're not going to, you're not gonna cook fish fingers and you're not going to get what you want because you need the time to do it. So the emotional rationale is, am I eating this pizzas or I'm not going to get the stuff now, I need to sell myself. I'm going to cook other stuff on it. So what am I going to. Because I remember you said a while ago, you can do like roasts and all that sort of stuff in it. So then you go in. So then I go, right, I need to, I can buy now, I can do pizza, but I need to research what else I'm going to cook. So since I've got it, I've cooked. So I have which is comes on. Cool. Mind those pans. I got x cloud. I can use them there. Now you can y you can just put one of those pans in there. Use them in that. So I don't even need to buy one of those. Oh yeah I'm on the hot skillet. I'll be scared. Put in one of those. We were a bit nervous putting one of those pans in there. You made sure it wouldn't just disintegrate, right? Yeah. Because it all gets like 250. Yeah. And then they start peeling. This goes it's for 18 not being defined. So not only useful. So I research I spent time researching you guys. Right. Okay I am going to use I am going to use this for things. Used for other things. But then I thought this makes it a I where am I going to put it. Yeah. I don't want patrons who voted for a stand by to see how much it is the standard £350. So I'm not, I don't, I don't know if it's good for a stock. And I also don't want to stand by my guard. It's not huge. Is probably the weight for this even maybe twice as long. About 2.5 hours long. Yeah. A garden that I had in here around the back of my garage, which was being used for bins dumping. Was that the area you put in charge? Ten. So I designed I got a big city to design me an outdoor kitchen cupboard space where I can slot in my barbecue on wheels. I got an addict who goes, so they have a £450. I built an entire barbecue area, kitchen area. I've got cupboards drive into that stuff into for storage. But it's also got a master cycle. So you got that done first and then that was prepared and then on this. So I started out on the, yeah, the weekend before I got the kitchen done, built that. And then for right now I'm going again by the girl's name. Now, I didn't take it off Amazon because I was like, I just want a bit more. I want a bit more service. Yeah, than buying something off Amazon. Not that I didn't know they sold them on Amazon to place down a price. Like now I want to get to the brand new soon. I haven't mentioned branding out because I haven't really seen the brand yet. I just know all the little I know brands and I know what it was made by. And I know it's good. And I read a lot of reviews. I started watching few YouTube videos and I've gone, right, this is the one. There is nothing else on the market like this. You ought to have a big brick thing. Yeah, this is the only pizza oven which is dual fuel gas, four blocks on the market that looks like a lot and has the use of anything. So it's not like I've made a decision. So if I, if I get to a place full price, make sure I press maximum price. This place above the door is like a warehouse. So you go to the phone voltage all it should just have only labs allowed and as you walk in someone should just hand you all of it. It's. It's so latte and I go you know it's going to is it. This is just outdoor cooking. It's got everything. These guys are absolutely pros of outdoor cooking. The equipment they've got is the best equipment they smell is amazing. I, I'm actually going to go out on Saturday, try something else which will lead into the casting branding. So at this moment on the bar from I'm not taking in branding, I'm taking I've had my emotional for three years. I've now I've now rationalized it. I've given to the O'Kane plan. I've now got to find out where I live from. I've chosen that I know what we could piece of cooking areas. Don't be a waste of water. Oh, so I got by this. I'm still online. I'm still in brands. I don't really care. So I'm saying. Right, well, it's a different the pizza feel. They got a piece. I have those exact nine. Could you go Amazon bottle for 26. Question I'll say to the guy who by the way at this point he's not just stand by it because he's already told me some stuff, not by step along yet. You not advanced enough the wise like he goes on all. Yeah. He said the pizza pail. The way I balance it, the way that you are sticking this he said I would just go with I could walk, but I do go for a turning point, which is different to a detail. Please. Didn't, didn't know so much where they're like, yeah. Turning on his way, I come on a slightly smaller end that you could basically just up and move around. I'm still still quite haven't got the technique. We watching these guys on the video. Yeah. They do it in like a second out of that I'm like letting go quite I'm not with that at all. So I thought for sure. I know I'm excited about it. I've now got friends on this weekend, so I'm not. You have to you have to, proof prove the other. So you got a lot and you have a lot of little fire or gas and have it or not. High temperature. Like now, I just I wasn't. Yeah. So I'm not ready. So I'm not going to cook for people because I don't to mess this up. Yeah. You want to have a few guys when it's just sheer level. So this is I've had this thing about a month right now we're talking about branding. I've now seen introduced the brand new cheese algorithm, which only shows me 90% of them. Yeah. All I ask is all I get is God's name. I'm completely astounded by how many people on this planet are using a girl's name. Chef. White people. We can cook. Yeah. I haven't yet seen much, of normal consumers. I don't know anyone with one. I know everyone just call everyone unique. If they don't do it, is there anyone's cheaper?£50 up for 500? Oh, yes. They're quite a bit cheaper. I've got. I've not been using mine. I'll get to my brother in law. She's got a new initiative. Farmers could rise. Last gasp the back. I have this thing cooking from our heating up. And the pizzas that I did on Michael were, compared to what mine does. These are. So, they took seven minutes to cook. The bottoms were very crispy. They're still in there, but in the back. In the back came on me a bit happy about that. Yeah. I was like, oh my god, school Rolls Royce. Yeah. Because if I had done them, if they had done them perfectly, you would have been a bit like, oh, we have to remember the little that comes to mind. This is something. So I bring a piece party something without stuffing a piece of hot sauce on a piece about safety. And I said, I only need £500 and I can do it like that. You know, it's kind of a you way into you do some because you two little pieces. I really be my son. Yeah. All I do is take these. There's such a large decision lady thing to do. We've already done three big. I already got two bottles. Why not us? We're like trying to say. Yeah, cooking pizzas. And it was hopping right in there. Even the rainbow point pizzas, is your bit the undercover or not know how to go with it? Okay. Mom approached it. Here's what's amazing. Some of the heat higher you can my it honestly, like if you came round. This is like you've gone into into like a restaurant. Yeah. I knew for pizza. I'm sure some restaurants, pubs and you know, all I know, I'm not like Mr. Pizza chef. You've just got some. You've just got the equipment. Yeah. To make it. So it's basically restaurant standards at home. So the heat temperature goes up to the quality of a this it. So but now I'm being introduced to the branding. And the branding is so cool. So I've since found out the tone goes name. That okay. I always say he's, the mid-thirties. Maybe it's okay. And he looks a bit like Jason. You know, I a you Jason Momoa in a way. I don't pull up a notch. And let me tell you. Oh, yeah. This guy, he's. Yeah. Do you think he's teasing me? Yeah. You know, get up, get that vibe. English guy. Oh. Is it? This guy, he started by making actual versions of restaurants, and he wanted to bring. Interesting. But he is. He is golf. You never see him on video. He's just golf. This whole network of cool pizza chefs. Yeah, using his products. There's a guy from. I work from up north. So this guy had Matty Matheson. I think he's like a I don't know, I've seen this guy before. He's a comedian chef. Yeah, I think I think so, yeah. He's basically got his own signature signature stuff. I like. He I'll be watching a few of these videos on how he does things the way I what why I like him is good to watch, but most of the stuff he does on his channel, whatnot, goes on his channel because goes to the got some YouTube channel. He or his range of videos is more about normal cooking. So you're going to do it. And I'm like, yeah, he's not doing something crazy this weekend. I'm going to do a slow burn. Yeah. And then make some flatbread, then cook them in a lounge, come out with the and be good and shit. Another open kebab. Yeah. So great. But look up now from there like yeah, starting to see it. So it's almost more like a fashion collab isn't it really. You know, if someone does like a custom little signature line of shoes or what? Have you ever seen if we're talking about, like, who it's being, the audience is going out to and everyone that's like the smaller stuff. Style stops for about 400 up to the most expensive one. So it's not the cheapest of the stuff, right? But have you seen those videos on YouTube where it's like, dance music and they'll be they'll be on the top of, a building in Brooklyn, and they go with deejay and they just have a camera, right? Yeah, yeah. And then nights they're drinking. Yeah. And then you watch it in the background, a party. Yeah. That was our deejay guy. Fred. Fred again? He does those rooftop stuff, too. Yeah, yeah. This is that guy is completely. Yes. They're trying to surprise it. Next. Hello. I'm watching Fred again. Glum. That's all. When he told me about. I'm going to see. Yeah. It's not like posh, is it. They're trying to be sort of like cool. And. No, it's completely like. Oh, so you're young, you're a 20 year, you, 30s or maybe a bit younger, let's say 28. You're 28, in your 30s, into your 40s. You you're a little affluent. You're cool. You a bit Shoreditch in London. Yeah. I get what you mean. Oh, for sending two grand on the beach or what I'm saying, like, normally you buy into it. That's how I do. Normal. I bought it before about branding, but I'm thinking if I was inside branding before, I think my drawing would have gone. Well, I have to do this. That's only 2000 is a lot more. It's 2000. Yeah. Luckily for me because I, you know I did my due diligence on my brain. That I would get my use of this. Yeah, I used it two nights ago on that into the last night because of the Russians. Because that would put pixel up. Did you see last night? It’s raining today say it's not a way I might use. It's not like I'm flying through wood Luckily, was only 14 to £19 for the boss. Otherwise, I'll be going throughout the trial because I'll go. I mean, I'll finish my. I'll be in the gym and like, oh, I'm just going to, like, just say warm up and stuff. And then because you're just having amazingly tasty food. Yeah. If, you know, it's sort of good every time. Then you saw like, why not this weekend? It's like a glam open, a bottle of nice expensive red wine. Red wine. I just some good red wine. And I'm not going to say that I'm eating in a bar stool, is it? Is it a Goldsmiths? It's not a gazny branded stuff. I'm sorry, but, a stool so I can sit on a stool in my little kitchen outside neckline, watching flames. I'm like, get your 45 minutes. Quite a long hours and 45 minutes. I got a beer overmuch, so. But brandy wise, so I needed after an after two weeks of cooking, I realized that my pizza at the bottom could be better. You know, this could be better. What? When I was watching the YouTube videos. Because not moral challenges each individual pizzas is that they use a temperature gauge. So, you know, the temperature built into the system. So I guess like 350. But then I realized that I'm in the distance to that end, because a brick needs to be at like 350, for you to get those lovely crispy bottles. So I bowl I went to go and buy a, thermometer. It's 39. Good for golden brown to 49 for golden brown. 1 or £16 off Amazon for some Chinese brown. Two 20 minutes to turn my head into. Just buy it orange. Not not gazny green. Just buy a orange drawn from Amazon for £16 and go do the same thing that I have to go for a brain. Actually, I get it. I get it though. Yeah. There are a few other things I need to buy, like a door for. It is considerably smaller than it is. Completely like I have to tell myself. I need to get it. It's like when cheap light needed to be round it. Once you've bought into the brand. I think it's hard because if you spent that much on the pizza and then you get like a crappy, like accessory with it, you think, well, I've spent this much on the gutted, right? In three years they have sat on the product, never I getting the emails. I'm registered to them because you away in. I think it will come through a gadget so much. Reminds me a little bit of accessories but never will they. You know, you get like a free something with it off of those, I dropped it. They did A29 model. They dropped her stuff, my accessories and everything I came to came to the same price as the amount of discount I was taking of it. It's just it's the way it is and it's bad. No, but you know what I can't vouch for. I saw I go I signed up for services three months ago. No shipping a 50% off deal now please. Any chance. So yeah. So that's my experience. I go lot of that brand. Yeah. I didn't even able. Not completely on it. You sold on it. Yeah. Well that's the that's the thing because they've done I suppose they've, I've by the looks of what I've seen of them obviously I haven't looked into it in the same way you have, but it looks like they've sort of thought about not only like it producing a good final product, but, you know, like how it looks, the lights, they've made it look quite a trend. Yeah. So they've thought about all these things and they've probably gone to that extra bit of work to mean that someone won't pay for it. It's like they're willing to pay that premium price and also like premium. Yeah. And they've and they make I mean the other things Mark. But I've got, I've got a temperature gauge built in on us British Standard on Thursday. We can go to the halls and the accessories. It does come with our two meat probes with I would say a meter long wire. So when I'm doing station on average, I get a thicker spike so I can put it in there and cook it. But don't get all of the the smell of the fire if you don't. Otherwise it's too thin. And then okay, well done. So like I say the steak it's probably improving the sensor take out 50 degrees inside and that it sticks inside sticking and it goes in and you measuring your heat. I've done like chickens in at night. So it's amazing because you're like and you're like a they've got you as a brand advocate now. Like if somebody around you was ever like, oh, I want a piece thing, you'd be like, I'll get this. Yeah, absolutely. I'm a I'm new to the ranges from from the guys I watch to the video to a whole golf the goes. Do you think I'm now seeing these courses now in my piece of irons? That means that you can get an piece that you get from the street. Is isn't they're also using the ones online. So they do the on the smaller ones just as it doesn't have a chimney. That's whichever class actually takes you to the high end, which I think maybe 1200. And that seems to be the outcome of that. I was so I was on and I was tossing over that until, you know, I just wanted to work. I was like, I just want one. So I would more than I, I hear it reminds me of I just thought, reminds me of Tesla. You know how like Tesla, it's like you could probably get if you break down actually, like what a Tesla does from the car perspective, you could probably get an electric car from somebody else for like cheaper but not for of. Yeah, but then they like just have those extra things like the big screen in the middle and they have like the cool like hand like it's just those little things that you want to pay a bit more for it to just be cool. Yeah. And that's the brand is not Apple products. Tesla. My brother who's he actually got, he's got a Tesla. And what do you got? Amazon. The most amazing thing I do for years now, and he when I was with him because I was just like, almost ready. It's just literally ten. It's just a ten thing. But you buy into like the sort of he's getting it for your phone right now. Yeah. So he looks at, I mean, I would actually say I've got a house at the house because I got a wife six weeks. So I'm house is in the house on July 2nd, mid-July to August thing and the August. Oh, yeah. Girl's name. Oh, I don't want to see you guys do a home cost romance series. So I'm driving on the wall for a second, watch my house, and I'll be safe so I can get my ghostly effects and do a comedy and then drive back down to Winchester. So it's now two hours away. Yeah. I'd be interested to see if you're, like, once you've had them for longer, whether like because you're kind of in the honeymoon phase at the moment, you know, space. I wonder if in like a couple of years you'll be like, oh, I don't like that. There's blah blah, blah. Yeah. Well it's like hex clap. Now you've had hex clad long Gary now over like still like, but you like, you still as happy with them as you are. And you got them. That's good. It's not like after a while you sort of go, oh no, I love cooking with the. It's amazing. So as far as like you, I suppose, Polish is quite similar, isn't it? They don't change the shape of the cars that much. They know who the. They're aimed at those people and you leave the like, you own a thing. But the door driver is someone who can use it every day. Essentially they could. Also, I've thought about what I would get and what came, and loads of money follows me. Then that'd be a few little supercars. Yeah, but if I was to go and get one right now with my if I was surrounded by a car right now, something sporty, I think it would be. I think it would be a Porsche. I think it because it fits it. I think the brand fits wanting to yeah. Lot values and been I don't know not like playing with the tires but I like wearing nice material clothes, nice brands, the how I'm spending money like those a I think the whole thing sets, I think I would drive, I think I should drive if you're looking for like, quality. Yeah. And it's like you're a bit of class about it, you know, I thought, you know, but if you don't want to sort of show off, I want to go along. It's not like, yeah, you know what? It's more shouty, which I'm into as well, but I think it's an everyday car some days. Yeah, I feel good. I forgot I bought this, so I know I think it's right on the, probably for the first time. I'm in the brand now. Yeah. Like James has this with some of his running stuff. Yeah, like pure sport, where he said now that he's found a thing that he likes, he's like, I won't change from pure sport now because they've got me and I like all the stuff they're doing. Santa does work. the odd weirdly, that I keep saying I wasn't I didn't really have a reason to talk about it because I don't particularly like the ads, but it sort of fits with kind of what we're talking about. There's a brand called I don't know if you've heard of them. I don't know how big they are. They're called Bombas. Bombas that make socks. Yeah, I saw it on like a YouTube video. It's one of these things where it's like, this video is sponsored by Verve. And they were talking about these socks. I get these ads all the time. The ads themselves aren't particularly important under screenshot it. So want to remember. So I was like, oh, you know, like that whole thing is supposed to be like, you know, they're like good. They're like breathable. They're like comfortable, that sort of thing. So I was like, so I was like, yeah, I'll go have a look at those. How like if you were going to buy some socks. Yeah. How much would you spend on socks? Because I don't know, like people other than, but I, I would say for the last ten years the only socks are edible, a tick marks. And how much do they you. Seven, 92999299999 number pack. How many you get in a packet. You know five. Okay. So like pain so original pain. We had a brand original. Yeah. For the last six years. They are the strangest socks I've had. And I bought two more packs on a 12 pack sometimes. Again because they didn't slide out in the bath. I think my feet properly. I don't even want to ride the train right now. Yeah, but their problems, I'm not so sure. I got I a couple of quick much. Yeah. So my feet sank the day when I was away. I'm tall so you know let's try again home because at that price I was like yeah. So you wouldn't pay well these 10 pounds, a pair of socks. Wow. See, I have four pairs of ankle socks. Is originally 52 pound. Wow. So that's why I mean, like, I heard them all talk about it, and I was like, oh, that sounds good. And then I went on their website and I was I would people really pay 155 pound for 12 as a socks? that's why I was looking at their website to see if they had anything where they say, hey, here's why. And they donate pairs to homelessness, which I suppose is good. You've got a pair of breathable socks, but your shoes are breathable. Does it cancel out? I don't know, but yeah, I don't really know enough. And bare feet say like for 14 pounds for one pair of socks, I draw the line like I'm. All I know is he got his hands on him. That's what I mean. Like, I don't really know. I mean, find, where are the little ones I was looking at before? Because I wear ankle socks quite a lot. Yeah, yeah. So oh, absurdly comfortable guideline is this, it's got a blister tab. The back never go from an ankle. So so I mean doesn't really say it doesn't like if I didn't know this brand and just came on here, I wouldn't be like, oh, I can read this and it doesn't shout to me. Sort of why they're worth that much more than a normal sock. Right. Yeah. It's a like now that I've been on the I've been on their website the first time and I was like, oh my God, these are so expensive. And then I showed somebody else. I've been on their website two now three times, but I get like ads for them, like constantly now, like every, every YouTube video, I'm getting ads for them. But what's it say down the left hand side? Quality material details. Cotton, polyester. Elastane. Doesn't sound like an anything about readable. They're just better made socks. Apparently. I just I need I don't think I need it by tonight. So that's what I mean by still 21% polyester. Yeah. So what I'm saying. So I think like, in contrast to what we were talking about with the Gazny, it's like you looked at the girl's knee and it was like, hey, here's all the things we can do better than a normal pizza oven. Or here's how it's going to be better. I did get that's my research. I was like, oh, that's what I mean. So it's like you've looked review video. You know, I'm going to be like, yeah, doing this. Not like, yeah, normal human beings. Yeah. Cooking. But I'm going, this is why tonight. Yeah. Because you've looked at all that and been like, hey, it's going to give me all of this, so I'm willing to pay this. But I've done the same thing where I've thought, oh, that'd be cool, and then looked in a bin like, there's no, I've not seen that sort of value in. Yeah. So there they go. Sorry, sorry, Bombas, but you are bombarding me with ads. So, I mean, it's from out. I don't know why it's even called Bombas today. Yeah. So there you go. Right. Okay, well, there we go. Pizzas and pizzas and socks. It's like the most. It's one of those old manifestos you spoke about pizza ovens, socks and Roxy saying when they purchase something to think about that emotional rationale. Because once you understand how that's happening, right, that's how they get in, you buy to. Yeah, I suppose it's probably only on stuff that's of a certain price, isn't it? I think there's probably like a threshold above where you probably like now I need to kind of buy into a bit more. I'm going. I'm going for a little bit now. It's just I'm starting the process of emotion right now with a new car. I'm thinking, to, I don't know, like in a class where I'm the same sort of. I end up like, stuff gets stuck in my head, and I'm thinking I could just, you know, I'll be good, good, good. We are thinking about it. Yeah. Rather something we've just gone by. Yeah. You know, so that's why I don't do everything. I always go, I don't think I used to be more like that. As I've got older now I'm trying to like, move out and stuff. I've been more like, hey, maybe we should not spend all our money on pointless tap. Yeah, yeah. So thank you, thank you, thank you for joining you. See you next week. Thanks for tuning in to the podcast. 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