
The Fake Marketer
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
The Fake Marketer
The Future of Skool & Google's Game-Changing Veo 3
In this episode, Nick and Michael are once again without James. But we're back with two great topics: the rapid evolution of AI-generated video has once again seen a huge leap forward with Google Veo 3. We discuss what this could mean for the future of AI video and how much further it could go. Also, we revisit Skool: how Nick's Ads Clinic group has developed and why upcoming changes to the platform could be huge for those seeking to monetise their audience.
Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/UQ-y7tbZxTU
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to talk about today are two things. I thought we'd revisit school what school are doing. That's pretty cool. and I just broke the internet and maybe reality two say I can't tell at this point. That looks like a real video to me. with Google's video three. Anyone can now generate ultra realistic videos with nothing but text. and let point it out, you probably wouldn't know. I think we're not very far away from having a film being made. but it's all AI generated a bit of storyline do we care if we're watching a movie that's just as good how much more advanced can it get at this point? in the last two months we've had three people come from school who signed up as consultancy clients. about probably up what, £1,500 think whatever your business is, you could probably make a group in school. you don't need a lot of people to convert from the free members to actually make money, He. And I. Welcome back to the mixer, everybody. With your host, Nate Boddington, your permanent host. Host. New host, Nick Boddington and Michael Harris. Correct. I knew I was just doing it slightly. James. Not here. Yeah. Was here. And then, you know, we've been with him today, and we were like, oh, I know the podcast right now. He's broke it off. He is still interested in doing the book. I did ask that question. Did he just given up on it? But he seems to have other things to go on with there. Like the more Rupert as well that I, he forgets his roots of where he started. Yeah. On this podcast. Yeah. Well, you know, so to talk about today are two things. I thought we'd revisit school because you actually start to forget. You've actually forgotten to ask me how many members we've got. Do not go back to school. Go back to school, how that's going and what school are doing. That's pretty cool. But I thought the first part is what? I've just been attacked by someone. headline is I is broke. I just broke the internet and maybe reality two with Google's video three. Anyone can now generate ultra realistic videos with nothing but text. No crew, no camera, no skills, just $250 and a few prompts for creators. It's game changing for everyone else. Kind of terrifying. Do you want to get it up there? I have seen some people on, TikTok and stuff. They've been uploading videos that I've said have been made with, the video thing, but it's hard to know if they are actually real or not. It's one of those things where what you're in, they've actually got it's real footage for the advert to make you think that it's not real. Well, we don't know, like they uploaded the video saying this is from Google's thing, but I can't tell if it's I don't know. And all the comments are like, I don't actually know if this is, rumors will believe anything I say. I will sell you everything. Every business will use me evil will accuse me. I can be whoever you want me to do. I am as real as you make me. I'm just words. Some guy is typing to get a point across. The old internet is dead. Oh, I am your new best friend. Who? Oh, how my life. Yeah, it's it's really if that's if that's AI generated. Like, you know how, you know how Netflix was having, like, people outside protesters because I was taking over script writing. Yeah. Least of their problems. Literally least of their problems. You could literally they could they can just start creating new AI characters. And those will be movie stars. Yeah. Oh, this is the one I saw. I still don't actually know if this is real or not. Is increasing numbers drops by as a result of just bombs? No. Like. Someone say I can't tell at this point. That looks like a real video to me. But then obviously people would be like, oh, it's definitely not AI. But now I don't even know because I've seen I've seen other videos that people have put up where they're like, I think the difference is, is because the one we just watched the I found was looking like their movies, didn't it? The way that the way it's filmed in the current, but that one looks like it's just off someone's camera now. I think it's terrible. I think someone's taking the Mickey. that's what I mean. Like, now it's got to the point where now I can't actually tell. Like, before, I used to be able to look a bit and be like, oh, I get it. But, well, we're not going to know unless we get that for $250 and or unless it says I generated in it. But you said that I generated in that one. I watched that Instagram, what it says I generated, but obviously it's whether they have to put because people could just upload it. No, no. So matters meta. Now it's it's I figures I and it automatically says it's AI and uploads on to think to say this is AI generated hopefully because the minutes they find a way to get around this, it's crazy. I think we're not very far away from having short or a film being made. Like even if I think it'll be something that comes out, which should be like short film. Let's say it's ten minutes long, but it's all AI generated a bit of storyline because I don't think I'm like unnecessarily goes into the whole effort of making a two hour long film. I don't know, but like active, I just don't know, like to know it. There won't be any such thing. We'll that because if we're watching a film, okay, so the thing that attracts us to the cinema or watching movie is probably the main actors in that. Yeah. Who make that, make a box office hit. But if they, if they, I generate a new Jason Bourne but not Jason Bourne. I'm just talking about a characters name. Oh no. A real life actor. Tom cruise is now an AI generated version of someone similar who's now and not every movie, but in some movies, do we care if we're watching a movie that's just as good and it looks no different to me? So mission impossible. Do you and I at home watching Netflix care if I if that's been generated by our or not? Or do we care about the entertainment thing and that we people who will be like against it because that obviously one like real people in it and there's not going to be any Oscars or anything left, is it to be like they can all actors go, they need to act. It won't be like, oh, that was an amazing performance. It can just be an amazing performance if it wants to be. I don't know. I mean, maybe we're I think we're not far off some short films that people are going to start doing just to see what it's like. We're probably a bit further off from having something with classes, but I mean, look, Netflix in the last, what, ten years? Netflix went from, oh, I know it's older than that, but let's say the last ten years, 15 years, it's gone from I remember I remember when Netflix came out. Do you once you have the whole story of not fishing, but do you remember love Film? Yeah. Where you got it through your postbox. Yeah. So Amazon bought Love Film. Netflix got approached by Amazon. They turned it down. Love film then went from in America. It was the same thing. Sorry. Netflix was CDs. In the post. They post them to. Yeah. And now it's obviously the way it is. But when Netflix first came out, I saw it was like for I think it was like for 99, but it was all old movies. It was just this was not the news. You've seen everything before. Yeah. Having it was perfect for when you've got kids because you would go, oh, for four, nine, nine, nine months. I've got loads of cartoons, The Goonies, all this sort of stuff. My kids are happy and I can just stream it. Yeah, it's really cool. But it wasn't. It wasn't very long before I was starting to get a bit bored of it and go, there's nothing new coming. And then you have like recently new releases, right? Yeah, I've seen all those. Just me. Yeah. And then obviously it started making more money. More made more money. The awards, I think that was something I read, and I think it's factual, but like how many awards are being presented to Netflix, it's like, oh yeah, in the newest movie, but Netflix. Yeah. Oh, and then Netflix and Amazon and oh, Amazon. And now the big actors are going to Netflix movies. Yeah, they do like Netflix originals and Apple. Paramount is now part of Amazon Prime. Yeah. So if we've seen all that happen, that would have been like no way bigger. What, Tom cruise is going to go to it? Well, I don't know if he's done well, but other than oh, they're going to go and just do like a Netflix movie now I don't want to do that. They're going to blah blah. They are because it's a huge bloody paycheck. So they're off to, to main. I think people definitely try I don't from I can't see it like I can see it existing. I can't see it overtaking like everything else. I think, no, I don't think we will, but I think it will though like vehicles. Yeah. There'll be people that will probably like go, oh, this is like an experiment type thing or I want to like, see how good I can make it look. But I can't think it's going to replace all of the films and stuff. But I suppose it's just like any then you don't really know until. And obviously if it keeps getting better, it's like unless they disclose it, you probably won't know anyone if they were like, oh, by the way, that scene was like, had I own it and let point it out, you probably wouldn't know. Yeah. Because I saw, there was on a similar topic, there was a Netflix, like one of these, like, crime murder mystery type true crime documentaries. I think it was called what Jennifer did, was about this little, this young girl who, like her parents, are really strict, and she kills them. It's like a real story. But they had in as part of that, there was some, like, controversy that came out around it because in one of the episodes, they I generated some images of her that didn't exist. So like, they made these images of her like at like parties with her friends, the girl like, did the murder. But those photos won't ever real. And I was like, that's pretty. How did you know that? There was, I think I can't remember if I read it somewhere or if it said it in the credits, or it was someone that's annoyed you that some people. Yeah, because it's like they've done it from a perspective to be like, look, here's her being happy with her friends. And it's like, if you're trying to do a documentary saying like, here's the truth about what happened. And you've then gone, oh, we don't have these images of her with her mates, but we'll just put some in. That's like, I don't know if it feels a bit weird doing that, because then it's a bit like now you're doing that to change what the story actually was. Type thing. Yeah. So that was a bit weird. But in terms of like whole actual things. Yeah I think it'll it'll definitely happen. It's just how good and when a space. Yeah. Yeah. No. Fair enough. Okay. So that's, that's I taking even more of the world now, which is I've got nothing against it. To be fair, I think I, I was great, I think I'm more intrigued from just, what are they going to do? Tight perspective. Like, I'm not sort of hairy and I'm not sort of like boo or more just kind of like how more how much more advanced can it get at this point? Because you see stuff and you're like, oh, now it's kind of getting to the point where it looks kind of as good as it looks, and then they'll suddenly be another thing and you'll be like, oh, now it's even better. And it will just keep going and going and going. Yeah, absolutely. Absolutely. But not so good school. How many uses do you think you've got now? How many uses do you remember how many uses it was? It was like one. The last time I probably remember was like 120 something. Okay. It is now Dremel. I'm going to find that 180. Oh nice. I wasn't sure like how much she was still doing with scorch. Probably. What dimension? I mean, I figured you were, but like, well, this is 180 and I haven't really been doing much with it. So people are still coming in there, they're still content, etc. but now it's like really started speeding up. I've and you know, lives back in my team now. It means that we're actually properly doing something with it. Is that your plan to do more with it. Yeah. Yeah. So now we've got like an actual calendar of stuff we do. I've just we just before this I did what's called a drop in clinic, which is people turn it to a call. Yeah I remember I had one of those before. Yeah. So we're doing that again. Like, it's quite good, but it's really good. But the reason I thought I wanted to just talk about this is because, I just actually watched a video by the owners of school on how, what things are coming through, and there's one of them, which is a brilliant game changer. So just to give what I, what school is, school is a community that's being grown by a guy called, sorry, the platform has been started off by God called Sam Evans, who was essentially a consulting expert in groups. You know, the one to join my community. Yeah. Pay me not nine could a month learn this. And he's a successful guy. But he wanted something. He apparently he grew. I read that he started school. Probably wasn't called school at the time for something for his own group to use a he could actually use. So he bought bit, built a bit of software that did what I was a bit like with Rupert, but where James wanted a thing for us, and then it became yeah, yeah. So, so that's what school is, people. And then then it's all broken down so people can join all these different communities. So asking a community as a free community, where you go in there and there's a classroom, there's different classes, and then there's a community and people communicate to each other and it's really cool. But when I do it, when I do like an at the drop in clinic or I do like a, a fortnightly live monthly webinar live and stuff that's going to come through, you actually have to take everything out of platform. So you have to, you know, like like most things you do, I can't do it inside of no. So it's the same as like LinkedIn going, no link to like, yeah, go live on LinkedIn, go live on LinkedIn. But you've got to have something linked up to LinkedIn. You know, you go to use zoom and then zoom is going to link to this other third party platform inside. And it's like, wouldn't you, wouldn't you launch the facility of yeah, go live. It's getting really popular. Just click it and then it's just make it easy for the user school of the map. So school in June July haven't give given a launch date. And I'm not sure this is something that actually where did you go this the email. It was this just you found it on. No. You captured like the notifications of just updates. Okay. Is basically my dropping clinic is an event. So you set up an event on school. Now in school in the event. The event will be Thursday the 28th, 29th, whatever it is. And there's a zoom link now or soon there won't be a zoom link. You'll just go live and your screen will become what we see a zoom. It'll be the same thing. It'll be so it's a native video. Whatever the word is just native video. Yeah, inside those things. Which means I could do that when I do monthly webinars. You can have, hey, join my webinar, blah blah, blah, blah. You could probably still get people opting in or whatever. I don't know how that'll work. And then it just goes live, which is really cool. It also uses the same usernames as the people who are in school. So you'll start getting used to, you know, seeing the same unity. Oh yeah. Which is really cool. They're also bringing out, another thing, school. So at the moment my arts clinic is free. So the idea of my arts clinic and of course the arts clinic is for anyone who just know is you've got the school, which is like the basic level. So you've got school, the clinic, and then you've got consulting and you go consulting where people then go into a 1 to 1 with me or the team. And so the two hours a month before assignments. But we're trying to figure something in between because I know a lot of people in school can't afford to just have. And it's a free content, which is great. You do, I want to I want them to learn as much as they can about it. But then I will not. Second option, which is like, what more can they Garbin I also think it may be group calls. Yeah. Which this again works great for it because then what you do is you could go into the classroom and you can blank off certain. Bathrooms. And it was awesome because they sang, tier two into 9 pounds. So then you can just do it with just that classroom of faith. So once they get into that and they pay for it, that becomes active to them. And then you can say, so what happens at school at the moment if you just, if you wanted a free school. So the arts connect free and then I wanted a paid version not there. Not forget the consultancy, but a paid version of more content but a different type. I'd have to actually have two schools, two school account. Like a separate one. Yeah. So what they've they've realized now though, that usability is not great. And bear in mind it's only two years old. So it's like the new piece of software is a it's going to be called a free me rap about a freemium one. So you can actually have free people in your school and a premium service, but it's all still as well. And then you'll see after you know that you'll say someone's name and they might say paid or, you know, their premium. Yeah. Which I think it's a really, really good idea because it's actually really quite exciting how I'm getting leads from. So I'm advertise my leads. Some people find me on school, other people from my from the podcast. I've had a few come from the podcast actually recently. And then, got ads running. I'm getting leads for like less than £5. I'm getting more leads. I'm getting new members for less than £5. So it's like, that's that. Are you doing it for people to join the school? Join the school? Yeah. Okay. And you know, I really. Derek. That good. So what I really need to do now is really utilize how I want to have a free service. I don't want to be like others where I want it to be a freemium where, but I want them to have a lot of content. When I've investigated other ones, even ones I've been interested to learn from for my own thing is not Facebook, but other things. I've gone on there and I get I get a little bit. Yeah. And then it's like, oh, for anyone you're paying like, oh, so everyone's I get it, everyone needs it's all fine while this is that size. But imagine I suddenly have 3000 people. And bear in mind, I'm not spending loads on ads and I'm already getting like 60 a month, right? So in a year's time, by just putting some money into it, more money. So I spend £50 a day, you get to 3000 quite quickly. Now, then you've got to start thinking, well, you don't know how many questions and back and forth they're going to come from the community. You've got to have certain ideas at the moment. So I mean live running this, we're obviously busy with other stuff, actual calls with clients. So it's like, okay, well how do you how do you monetize this. So she has me. So it's a little things. So in a way we're sort of giving us about three month blocks. So at the moment it's like really how can we strategize and make school look really good in it. So it's at the moment a little bit higgledy piggledy. It's like all how to videos and they're all, yeah, you know, are you advanced? Are you a beginner? No one really knows. So I'm going to create it into like some different sections, you know, start here. Beginners how to do this. What's that. And give loads of that gives you because there's nothing really out there that actually truly for free helps people actually build ads. Now, I know from our client base whether you can build an ad or not, it doesn't mean you can make it successful. So that's where the 1 to 1 consulting comes in. And then for people who can't afford, you know, £600 a month for the 1 to 1 consulting, which, you know, can be expensive, it might be like a 9 to 9 pounds a month, which gives you one group session a week. And then on that group session, let's say it's an hour you only can have, you can only have five people. You get 50 minutes each of that. That's right. You know, four people 50 minutes each. And maybe there's more of those sessions. There's one every day or something, I don't know. Yeah, I know what you mean. It's like, you know, it's trying to work out, like, how much you give, what amount and that sort of thing. But yeah, it's it's like a funnel, I suppose, isn't it? Or it's like you kind of take, it's called. Is this actually called a value ladder. So it is called a funnel. But if I get a value ladder it's like free. Then into slightly more slightly more dentists of the same. Come in, feel free. Check up all you need to filling £150. Oh wow. With teeth whitening.£350 all you need a crown, £700 you've got in for a free check up and a bit of hygiene clean, which doesn't cost anything. Just bit of time. Yeah. Like if you remember when you dropped a grand on getting it sorted. So that's how. So that's, that's how that works. So yeah. Really exciting. Yeah I like it. It's cool. Yeah. I think I think it be cool to see how it not just the platform evolves, but I suppose your school on other people's schools like how they utilize it. Yeah. I think the more features they add, people work out. The last in the last two months we've had three people come from school who signed up as consultancy clients. So it's generated revenue, let's say. How long have I had school? Six months. Is it six months period? I'm not sure. Maybe not. If not, maybe it's, just after Christmas, I think, wasn't it? Or in June. Now maybe it is six. No, I joined January the 15th. Okay. I joined on the podcast because you asked me to write. Right. So it's it's five months, so it's £99 a month. It's £500. One of the clients pay £600 a month and they've made their on this third month. That's 1800 I reckon it's done. Two and a half. I reckon it's done two and a half to 3000 off ads coming in which I wouldn't have spent that much. And the cost of having a school which is now, say, five and going about to going to £600, we're up, up, up, up about probably up what, £1,500 on a, on a platform where it's my I'm not really doing, I'm not really doing anything. Yes it will, but as the more members it was get monitored and stuff that. But it's pretty mad how how I know there's, there's so many different school communities on here of just the most random stuff. One of them's really, really successful is like how to well, there's one actually, which got when I was watching the their video earlier, though, showcasing like five school groups. They're really like they looked about us. I said stuff that helps me guy I need to do that. And these success successful ones. Walliams like called the Poop Scoop millionaire and it's poop scoop businesses. I don't really know how to do it, but they're making a fortune out of people. It's like, must be some franchise. I don't really understand how it works, but yeah, so there's loads of different things I've not really like. Explored it a lot, but I remember we did one of the In the Comments podcast with, Alex Morris from Luna, who is you remember we said there was that girl just started ads and she wanted more? Yeah, she's doing really well now. She's like, I think she's like top five or top ten, like UK podcasts for like health or something like, oh, really work. And she's working with Tyler, you know, from Waffle Shop. Is it Taylor? Taylor. Well he's helped to get that. Hi. I hate she's like been recorded in a podcast as part of their, like, little group. And I don't fully know how it works, but I reached out to Taylor actually to help because obviously our podcast is there and it's doing well. But I wanted to do even better. My reached out to him to actually figure out how he might be able to help. Yeah, but I remember when we did the podcast with her, we mentioned school, and then we said, like, I'll like you could make a school group because all her stuff still to do with like female health and that sort of thing. And we looked and there was like female health groups in like school and there's loads of stuff. There's quite a few Facebook ads in there. But it's just, you know, just. Yeah, she's, she's currently top ten in alternative health and she's doing well. She's getting a lot of, like, guests on and stuff, talking about things. But yeah, I remember her talking about when we did the podcast with us. She was like, oh, I'm just going to about to start a podcast. So I think being with that Taylor guys really helped. But, that's great. Yeah. So less people can use it. I'm sure there's a thousand different. I think whatever your business is, you could probably make a group in your school. And as you've shown with yours, you don't need a lot of people to convert from the free members to actually make money, because if someone came across your school and was like, oh, who's this guy? And he got 180 people in his school, they might be like, oh, it's sort of he's only just starting out or what sort of thing. But if you say you've already had so many of those go, I would start paying a lot. Oh that's it. Yeah. Exactly. Like so at what point, you know, if I really wanted to monetize it and then I'd go, actually there's because it might be that it's like, okay, a lot of work starting to go into this, not just recording videos, but it's like I need some depending on what the conversion rate is into the consultancy. If I go right for every, for every ten to, for every 30 people that join school, one turns into a paying client. Then I'm like, actually that conversion rates. Okay. Yeah. So in that case, I'm going to carry on putting my time into keeping school updated and stuff that because it's working. If I find that no one's converting, that I need to actually monetize school to get some more money, to get money out of the other people, because I kind of like, I don't want to charge a but I also don't want to work. I can't work for free. Yeah. So I can say to you, you know, you need to pay me something, even if it's £20 a month or whatever, just to get this knowledge. Yeah. I don't know how it works with school, whether it's similar to other platforms. I know there's platforms like Patreon and stuff like that where they have like tiers of things where it's like, if you pay 5 pound a month, you get the very basic stuff, and if you pay this month, you get that basic stuff, plus this. And then there's the next one. Yeah, but it might be I get to a thousand users and then you look like you've got lots of thing. And then you might just go at this all now paid. Yeah. It might be the thousand users. Actually, a lot of time goes into it. I might need to monetize it. I think I'd like to monetize it before I think. Oh, and still want to give. I think the the free groups is a way. So it's like but then but then it's weird because I have a drop in clinic and I don't have loads of people coming up to the drop in clinic, maybe drop in clinic. It's not right. I don't know what that means. I don't know, maybe I need to introduce it. I don't know if this is all stuff for future for as I'm going through it just to go, you just watching what people are doing, you say, are you going to how can I make people do what I want them to do? Yeah, I think there'll always be a certain amount with any sort of those communities. They'll always be like a load of a load. More people who signed up than will actually do anything well. So a group that I, I joined, which was How to grow your community successfully and how to how to monetize it, which I'm a member of. I'm not paying the actual five grand for me to to actually. And I'm like, I can do that. Yeah. But they were saying, they were saying that they kick. If you haven't been active for 14 days, they kick you out. So I sort of encourage paid encourage people because and I why do you want the ones who are just not doing anything. I think I just, just kind of happens with mice. Just like when you see YouTube channels and they've got like a million subscribers, but then they get 50,000 views. It's like, yes, there's always like a amount of people. There's one that there's a not there's a Facebook as well. Now there's a guy like Facebook, Pascal Benes, he's got our support group was doing very well for themselves. Got 300,000 people for what. So fair play to him. There's another guy who I've done a podcast with and he's on Saturday nights, but he's based in Greece, and he was like. He was like low volume subscribers. Blimey. But but he was putting attention into it. Like, you just put my videos up on the YouTube. You are doing that with the new one. Yeah. And we don't do anything with it do we? So it's just like they're just that he was still doing stuff with that. And I went to his account that was like, he's got like 200,000 subscribers. And I was like, how the hell is he got that money out quickly? And then I started looking at his videos and his video views are like 907. And I'm like, he's black. That hasn't he? He's had it could have been or it could be that he used to be really successful. No, no, it has gone. It's always been that he's now it's too zoomed up. Yeah. It could have done. He's done something to get subscribers. But those subscribers aren't engaging subscribers. It could have been a botched job. Yeah, I think it is so. But that now I know there's some like some people have it where like they've become really successful and those people subscribe and then like years later they're still doing it and now nobody really cares. Yeah, yeah. I knew someone in the fitness world who did. Actually, they were massive. And then then nobody thought of them anymore. Or who viewed them anymore. So. Yeah. So it's all good for us. Yeah. Well, exciting. And I think for me, you, if you've got any artists that you've seen, have I got any ads I've seen, you can say not enough for me to only read about the ad. The all I've got is when I start this podcast off with, which was that, that I got the video. Yeah. Even though it wasn't an ad, it had caught my attention. I was in London over the bank holiday, you know, seen one of my girlfriend's friends down there. She's just she's had a baby and she's pregnant again. About by Ababa. But, you know, I don't call it Poppy. Do a lot of people, you know, call it, no, we're not. We're not like that Brummie that. Yeah, we're not from, like, Wolverhampton or anything. Is that where it is? It's Hoover up cities in, it's D2. Yeah. Yeah. No Baba. Yeah basically. But I was on the underground, which is always depressing and hot and miserable. But I was looking because I was sitting there, I was looking at all the, you know, they have, like, the, ads up on the underground. There's a bit where you go down the escalators is, oh, people look at those ads where every time I go down those escalators, I always think how much of they pay for these ads, because I was paying absolute and some of them have loads of the same ad. Yeah, they had one where I think it was like, is it like octopus energy or energy? And like it was like one where it was like a continuous one where it was moving across all the octopuses swimming up there? Yeah. And I was like, wow, they must have paid a lot for this. But I saw a little one on the top when we were there. Just gusto stuff. Shout out. So I was just looking at it and I was like, oh, this is quite a clever thing they've done here. It sounds obvious, but they've just put a little thing where it's like, get 50% off your first box with the code tube. So and I'm like, you know, that's simple for them to do. But I was thinking, now think of it like most of the time you see a code, but you don't see it for like specifically where you are. So that code, they've done that for attribution. So then they'll be able to bring that back and and go, yeah, because they haven't had any people signing up 50% off and they'll be looking for how many people did, how much the campaign cost and how many people signed up using the word tube. And that will give them a return on investment. Yeah, I just thought it was a clever like like it's sort of clever from their perspective because they can directly attribute it more than just like a spring 50 or something or whatever. But yeah, I just thought also when a lot of people, you know, sitting there wait because we were on it for like, what, 15 minutes? Like, I'm not really going to like, you know, look on my phone or whatever. I was just sitting there. So I was just looking around and I was like, oh, that if I, if I didn't know or I was interested, I'd be like, oh, I'm on the tube. That's like a clever thing. I need to take a picture of it. Or I could do on my phone while I'm here. And yeah, it's just going to do that. So one of the things that going off that when we talk let's talk about recycling. So there's a little egg box next like just a box. This one. Yeah one x in that. So they just send you a thing. We want one egg and that's the egg. So think about the morons in this country that don't recycle can't be assed. Yeah not my problem. I don't see what happens afterwards I I'm a bit of a bug. I've recycle everything. I'll leave. I'll wash the jars. I'll wash the milk light. Yeah, I will with some. I bet there's millions of people who just throw that in the normal bin and it goes to landfill. It's pouring it so I'm not happy. There must be another way from I don't know. I don't know how you way around this. Yeah. It's tricky. And it was tough like that because you need to package it somehow. But you also don't waste a load of stuff. But yeah, I thought it was was quite good fun. Really good, good stuff. So shout out to them. I didn't do it. But you know, I took a picture of it's a wooden demo. I don't know if it says when it ends, if it's a subscription service discount to new customers. Yeah. Good. Nice. Michael. Well, yeah. So there we go. Thank you very much everyone for listening. Chimes may or may not be back next week. Yeah probably us again. It's like just every week you have to tune in and find out exactly which will. Which bald man will it be? When will you be back? But yeah. Thanks everyone for listening. Thank you Michael and I will see you next week. Bye bye. Thanks for tuning in to the podcast. Make sure to drop a like and a comment to let us know your thoughts. 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