The Fake Marketer

The Shady Side of Influencer Marketing: Creatine Gummies and TikTok Shop

• James Urquhart • Season 1 • Episode 113

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In this episode, Nick, James and Michael are all back together to discuss a recent scandal in the world of supplements and influencer marketing. We explore the shady business of creatine gummies getting exposed, the growing role of influencers in promoting products as well as discuss industry accountability and examine how marketing can obscure the truth from everyday consumers. We also discuss our recent viral successes, Michael getting burned by some good adverts and the slippery slope of TikTok Shop.

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today. you used to talk about these gummies that were so good we created. I've never all of those this week have been certified. Have zero creatinine zero four of six copy of creatine can be sold on Amazon. Contain all was no critical holding a total one sample. So it has how marketing in this particular case has absolutely pulled the wool over their eyes. I when it comes to influencer marketing, how bad is that. and I'll never know because all I've got is the packaging and the packaging is lied. But how would the influencers to know that industry is worth half a billion You're gonna use your audience. So I'm disagreeing with us quickly, so I disagree. Love on this he spent last year 30,000 on education for dropshipping. even only get column in sometimes and I know it TikTok shop is amazing because you make a purchase instantly. I don't know I'm going to get until I get them. Not for me, as long as you could have marketing, you can sell anti. Oh He. and I, welcome back to the fate marketer with myself, Nate Boddington. Special guests James Urquhart, special guest. My. I think it's my podcast now. While you've been away for three weeks. Sorry. All right. Well, saying how many episodes was James Way for six weeks? Oh, I. Six or 7 to 7. Seven. I had six. I did not. In that space of time. We did some great content and the content to go, wow. And okay. Yeah, you've had to watch. To be fair, the content went viral and we pinned three all with my mug on it. You've come back and gone. What's going on here? And then luckily, your little card. That's why you came back with that first episode last week here to move out. Co-op is like, I'm going to go viral in some way, so I'm still annoyed about it. I swear enough and getting enough of me to mention big brands. Oh right. Viral. I just center a lot in that. I love the fact that anything that has gone viral has got nothing to do with marketing. So I changed the sign. I forgot about the day that it's over. Should I talk about pizza over, anything to do with the actual bottle? That's what we should do. And we should just moan like we pretty much do anyways. Talk about crap. I told you this is my favorite, by the way, because I got to do a lot. So, yeah, I think maybe we should just kind of fake. So yeah. TikTok I'm now. So obviously you pin the top for a nick. Nick had one. Well well our top one's got 142 K. You know I'm not on that 172 K for another one. And then they have one. You had 13 K which your mug was on. That said to Michael I was like US business coach. So you can tell which one have been successful because my brother in law texted me two nights ago, I went, so when are you going to get married, Mr.. Girls night. Then which? Which basically means that all his say is amazing. I love it, I love it so much. We still we got the comment. We got a comment on today. If so will be my bro. If she cooks in 90 seconds. Yeah. The disasters the people have put up their not pizzas. That's something that what what these adults are cooking on that Rooney which I didn't I didn't even go back is what I k is what your children were cook and go you have ease of processing the cheese melted probably. They've cut the cheese in big strips nailed to. So you're gonna. We're not not a dog. This is why no one. This is all the clips are going to come out. No, no, no, they're not going to go. We're not going to have this like look good. And you had one the other way. Yeah. Now he's getting I don't star. I said it was getting ready to layer. Right. So I'm now in the top three. We've got a clip going on 30 K. Yeah. Comments galore. You've had no comment. 276 I have a friend right now over 300 comments. What am I on top 140 800 yeah. To be fair, I can't reply to any of them on the pizza, whereas James was up till 4:00 in the morning last night. Now I've just abused people. I could help with this with the pizza. When people talk about dirty old country plugged in to reboot yet next we might see that would do. I know, I know, I'm looking forward to it next week. I'm the only person who is on the clip now, so imagine the three of us. We could easily have a viral clip on the pain button. Well, do some better editing. You might get that one. You could have gone viral if it didn't get taken down. My I may have been a viral. No, I was I'm not content. It's just go nuts, you know? And I told Michael something today. Do you know why? Everything. Why things hover at 300. I not at the top. My head, but yeah, I know there's a when he. But when any new post that goes out goes to an audience of 300. Not the same people saying that that song goes out 300 people and they wait, seal the engagement. Like if there's not, if there's not enough engagement because yeah, yeah. And yeah. And then I think 7 or 800 is in the next, tier. And then it goes, yeah. Yeah. Unreal. I'm sorry. That's right. So right today. Yes. What we talking about. What we're talking about I'm. So you got anything. Yeah. Yeah. No, it's. Which I'm annoyed the the computer screen on the wrong side not working. So you and your mate Carly, do you go to the gym? Supposedly Carl does. He's got a hernia, so. Okay, well, when you and Carl did go to the gym together, you used to talk about these gummies that were so good we created. I've never had a gummy created. No, listen, I had the chewy one, but it's been caned, isn't it? So just listen. Yeah, I've not watched. Carl had them. Carl had the gummies. No, he said you have the gummies. And then you said these ones I get. And then more. I got ones that are more like chalky, sweet thing. Okay. If you had one, then you you. I was quite nice. Yeah, yeah I when I was, I, I was yeah yeah yeah. Well all of those this week have been certified. Have zero creatinine zero pores. Just changed with big video. Yeah. Zero wow. As in so we're just eating one of those sweets over there basically. Basically. But what makes me laugh is like you said, we worked very well. Coke. That's not thinking. Well. Yeah. Yeah. Yeah. See but placebo but yeah. Half these things bloody I perceive whether I'm like wow at six popular critique a week or so on Amazon contained almost no creatine or the little one samples or test zero. So now wow. They've been marketed over the last two years, give or take. They've been marketed very well I haven't I very well you know it doesn't bother other you know creatine is not origin. We're not gonna yeah. They've got zero. You heard of on Nike came on. This is he's back on a clip for a night 99 like. Right. I'm like, all I get is grief. Yeah. So so my question is how the how how marketing in this particular case has absolutely pulled the wool over their eyes. Yeah. I when it comes to influencer marketing, how even more so how bad is that. Yeah. Yeah. But how would the influencers to know like I've seen a lot of like people kicking off on social which to be fair, if you if you're spending. I don't know how much now, but let's say it's £20 a month to quit a month, right? Yeah. Which is a lot of money. You know, it's a lot of dough for that type of stuff. And you find that a year later it's got zero end and you were influenced by, you know, an influencer that you follow what they say on the packaging that. Oh, so they've been it was certified by a certain lab. And James Smith PC, who obviously wanted to make sure that he wasn't going to get lawyers letters for his door, actually got them sent to the same lab that was certified. And the it came back as saying zero or next to no creative. But on the back of it they're putting in the ingredients. Yeah, yeah, yeah. So that put in the actual well fabricated. Numbers. So even those ones are ours. Now I have the power to to go back to the original thing, as I do, but the ones I was chewing on and I'll never know because all I've got is the packaging and the packaging is lied. No point. Literally zero whole industry. Nick a multi multi multi make you question even the creation that we're having. Like what is it. It's just a powder that goes with my drink dissolves I stay rather spoon and then I drink it. Yeah. Like I have to add I, I have two sachets a day. Yeah I mean there's like evidence of it. It's like a vitamin. You know, it says it has this much of this. You're absolutely right, Michael. It is like a vitamin. And then that's the other thing. Like when we've spoken to we've had a couple of people have been clients. They have been really into this and they're just like, don't go to the now on the high street. Because basically the amount of actual vitamin C, I think you mean Holland. Barbara. Yeah, yeah, it's been a while ago. So I, you know, I, I was just trying to get away from not saying the name. I can, but there's nothing I'm pretty sure, Nick, even if they came for us, we've not got a lot to give them. Yeah, there's nothing even in the quantities just aren't high enough to get what you need from it. It's so bad. Why does it why why can't just things be made well in that industry? Well, I think that's 1 billion pound industry. Can you search that Michael place? I think I think a half billion pounds around created know that gummy market Nick. I think it was that it went that viral. And obviously a lot of these young tablet tablet boys will be on TikTok now. And they're influenced by these influencers and all the rest of it. I think it hit a billion recently. So I might be wrong. I might be wrong. I'll 450 a 465 million. So a half a billion overnight and is projected to reach 1 billion by 2033. Okay. So hot. So that industry I was is worth half a billion in, what, two, three years. Yeah. That shows how if you can get marketing right and you want that to work because you don't want the powder, you want it, you want to be a little sweet. The taste. Right? Yeah. But what I don't understand the different but okay, let me rephrase that. I understand the difference, but it doesn't like just doing a bit of a sachet and sprinkling in your drink. But do you have the gritty one or the more soluble one? Mine's like a more soluble powder, but I still have to drink. I still have to give my drink at stir. I just put it in with a yeah and shake up. I do my the basement this. Yeah. I have to have a spoon and stir around drink. It is tasteless. You don't know in your mouth. Yeah. You don't even know it's there. But the other one that I had was more gritty. It was a gritty one was a bit like you get a little bit of sand and filling in your teeth after you afterwards, but you know, that's probably the proper one potentially. But you, but you for that bonus, didn't you. Yeah. We had a conversation about the only reason I didn't was because the ones of course and true. I thought were gummies. So I ordered them and end up getting some like chalky tablet. So Virginia's creating very. It's a bone strength. It's a bone. Well, I'm not going to basically I think it's one of the let's ask the doctor. I think it's one of the only. Well, they say, I can't believe anything they say. They say that creating is one of the only supplements that actually has true benefits, apart from whey protein. But but I again, bone strength problem is there's so much content. And this is why it's hard and pumps water into muscles I think helps a to recovery. improves muscle mass and strength. Improves athletic performance, may support brain health. May promote healthy blood, may increase energy levels. Very careful what they say. I had no one. Yeah, yeah. That is not But what can you trust? The problem is there's so much content on that now. And, you know, like, you know, the tick tock vacation of life now on any platform the second you engage of one type of product. Yeah, yeah. Well, I've got a story for you. I actually have a guy. There's a guy on TikTok. You may have seen it because we on our podcast, we were talking about how we see all the same stuff every day. I mean, because we sharing a lot of stuff in the on city videos or whatever, but there's a guy who who actually comes across, he might be down right now. I'm not even done my due diligence, but he looks like his doctor. He looks like an in shape, an in shape young, young 30 year old doctor who's always talking about creating. But it's a commission pay that so he's not he's not guy he's why. And that's the one I bought my creatine tray still cheaper on Amazon. I went follow the link. It was for a cheaper to go on Amazon. But I followed him. I watched the video, paid attention to it. So a few times I was like, seem to know what it's talking about. I'll follow his link and go and get it sorted. The other day, because he had been following selling the one I've done, so obviously not a good deal anymore. Is that so? Now he's changed his creating. Same videos, same script, same function, same background change product, holding a different product, got different link at the bottom. So so same. He's playing the game. He's going on. I'm just going to do like I do. I'm going to look like a doctor. But how many people are going to be like you. And I noticed there's a different product I don't know I don't know what the is content of same ones. Well, I like rip the video from somewhere else that isn't even that video. Well, that James Smith had that didn't. Have you seen that same young lad? He's actually got quite big isn't he, with his following. Yeah. He's obviously selling a course at the end of it because he took James Smith's. He analyzed James Smith's Petey's videos, found one that went viral, had it basically essentially got it, took the script from it, put it into ChatGPT or whatever, took the I took the whole transcript from it. And then he read word for word on the transcript with the same background to his own camera and put it out there. And then James Smith got sent to James Smith for a listening as a big petty guy who's, yeah, he's massive. I'd like to. But while I was actually there, actually what I was going to speak about shortly. But go on. He's got. Yeah. So and then so he called this guy out and it's like it's the same. And then obviously try to ruin him by having a big fat play. You're trying to make some money in your world. Like everyone's entitled to do that. And there's copying which he said, look, copies. All right. We all do that. But then slight copying the transcript and reading it. I'll be honest, I would do that if I knew something was going to work for Ape, and it was carbon copies of and I wouldn't give to. We've done a we did it for. Well we haven't given it enough guys did it wasn't it. Nick was like finding people that he thought, like, we haven't done enough of it to see if it worked like you're organic. You were like, I'm literally like, word for word, like copy what? This is the it. And then I still. Yeah, sure. Face on. So this is a is a bit this is, this is actually you've made a boo. They've actually recently called. So you know you've been putting I will not I will you know if you weren't you know ready for this podcast. So you know let's give you a very great, safe podcast for the time. And it's, it is a 612 tough Right. Anyway, right. So. You've been putting his clips on the Icelandic. I don't know, he's going to say the comments were. No. Well, that was one thing. Thought I'll, I'll leave that because I an error. What have you left on the on his phone. Yeah. I thought you're in charge of post on it. But anyway. No it's a fake market has been logos been left on my neck like it has. It is. I've put in. I swapped the clips on. I still coming up and it looks absolutely naff, but just how we got to is over. Laughing him just looks rubbish. Might just utter rubbish. Just. All right. No love indictment. No bit of feedback for you. Might just need no no, no. Just feedback, you know. So you know, so it comes round, isn't it? You know, yeah. The Comey stuff. I was quite shocked by that. But it just shows just that, like as long as you could have marketing, you can sell anti. Oh Or in this case a sweet. Yeah. Well he's teamed up now with that other guy's name and yeah let's go. So that's the marketing that I was going to mention this week in terms of lot of stuff that I've seen, which is good new tonic, which is James Mish Petey's new product, again with someone else, Chris Williams. Do you like him? Hey, I was following for bed. I was just bored. I don't do you know what, I don't, I don't know, I don't know what it is. I don't know what who he is. No, I know who he is. I don't know he can't be honest. I don't know who he is. Who is he? I don't know what he's content about. And I'm not getting that from his content either. James must be loving and his genius. Be great to have a couple beers with them, right? Get it from the minute he started walking down the street calling everyone to see you and a friend. The other guy. So I saw him and I see him popping up and I see him on big podcasts. Yeah, I know he's been on you know, he's been on Joe Rogan also. Yeah. And I'm like, okay, he's obviously a big deal. I know I'm gonna watch. Yeah. He comes across very articulate. He does. Yeah. Yeah. He's a good looking guy. I can see why he's become successful. Right. This guy yeah that's the guy But I don't I don't understand what he's content and who it's going out to I don't know. You know what he does. Well, he appeared on the first series of a reality show live On in 2015. Okay. There you guys. He's 11. So that's how he's got to this point. 2018. He's hosted the modern Wisdom Club, the cast, which is yeah, that's at all 3 million times. But everyone has to get to where they want to start. And if you know yeah. No he's he's he's done very well. So no I don't think I'd say it. Yeah I wouldn't say it's you know, he doesn't annoy me. No. Annoy me. I think he is articulate but I don't, I don't know what his messages in all the stories I've watched and all the stuff he's come on my feet for about a month and this doesn't happen. I unfollowed him. Yeah. Strong. Because I don't understand them. Like you just have seen him with people that, you know, he would be like, yeah, with a podcast guest. The people. Yeah, yeah. What he's doing is odd, but what they've done with New Tonic is incredible. Yeah, I haven't seen enough of what they've done with it. Really? Yeah. It's not it's not what they do. Going in a bit of a prime. Yeah. I think they'd be quite disappointed. The head up neck. So maybe not for the not for the wealth. No. And trust me, those two are wanting to make a back. Yeah, yeah. What are I. So it's a brain rather than having coffee to. Why do we have to do it like prime? You got three brain. Oh, okay. So annoying. You can have this drink, which is like coffee. Yeah. So it's like a brain. I, I'm, I'm saying it's like mature, perfect head. Yeah, yeah. Right. Now drink every day. And so coffee basically old. And I've. Bought it. I bought some packs. I'm really nice. Oh, really? Yeah. The very nice signing with jitters. Compared to caffeine. I do have gestures of caffeine anyway, but I liked that what I was, I was more awake. Maybe you were always this. Well, this is the thing. So it's like perfect had again advertising with the game room. We hear on his podcast Dirocco he's invested in it, blah blah blah blah blah. Never really tasted matcha. Tried it first time so it tastes like absolute because it tastes like your grass. Bit like that wheat grass or whatever it was we drink so that I left and then I thought I saw in the supermarket seven I think £7 for a pack in Tesco compared to £14 if you buy it on their own website. Okay. So I was like, okay, that price, I'll give it a go. Made one bit latte. I was like, really good, really nice. So I was like, but they say I this. She leads with her story all the time. Yeah. And which is good. So it's like my story was I kept. No, I needed to drink coffee and I which gave me the jitters. And matcha doesn't do that. I'm not high. There's no way I was anywhere near what I get from my coffee. So a little espresso versus that. Different, different. Well, I had an espresso because I've been doing this, filming it come in the afternoon. I'm like kind of afternoon. I'm like, I need well, let me go for that matter. There won't do anything or I'll have an espresso that picks me up on a bed. It's the same for your drinks. Yeah, I don't yeah, well, the health issues of drinking coffee, they're on everyone's now I don't know what is that? I don't know, my coffee is getting a bit of a backdrop of them in and I, it's literally been with some Z that Zoe app with, you know that Zoe. Yeah. Yeah. He's like this is a it's a great source of it's like a superfood. So now I'll tell you some I'm sleep after the time again it's marketing. It's great crazy or two influencers they're who've who've gone. They haven't I don't believe they've gone. Oh I brainwave last night. I think we need to take over the world with like a couple. They've just gone quite a lot people selling this thing. We've got quite big audience. Let's go to a do you. What about new tonic now? Okay. Let's go and find a the factory that can make. We'll go and. Yeah. So I will do little videos of us in the tasting thing. I think we need a bit more pineapple to that one. You're talking You're gonna use your audience. So I'm disagreeing with us quickly, so I disagree. Love on this I, I also I'm not disagreeing with the outcome. What they're going to do because they've had they've had some massive funding recently. It's I've had about 4 million in funding. I'm surprised to be at a valuation about 100 million set of rights. And they're going to this will be they'll sell on this and for years and I'll do they'll do exceptionally well. Okay. So like but I'm gonna give James Petty a little bit cut out because I do believe there is some. Actually I do want to do a bit of good. Yeah, but what's the good why he wants a product that isn't full of Because when you look at, like when you look at their that competitive the energy drinks. Right? It's the monsters and the C freeze and why they are right. Let's be honest. They're awful right? Full of That horrendous. When I see women apologies for women. Them drive into work in the morning with a monster and having a cigaret. I want to throw up. It's disgusting. It's rank. So apology. Sorry, woman. Although the drink monster and a lot of. It's horrible. Yeah. Literally the sugar content. It's fucking horrifying. So they're trying to combat that. So I'm going to give them a bit of like. Yeah, yeah. So there's a whole side of that. Yeah, yeah. But they're still in it for a book. Come on. I'm really glad they're not. It is not a not for profit. Not. Yeah. Yeah. We're going to do this to really help human beings. And it's all going to go to the cats. Yeah. Cats and dogs rescue. You know, like very poor. We're we're here to help. Yeah. Still want to make a buck. Yeah. We know like, cos we're not taking a penny. Yeah. Yeah. The not bar costs going to be half £1 million. But James Fish not going to like the core thing at the moment. Like I'm getting an advance for him. I always knew how to do even marketing. Yeah I'm a little bit annoyed about the bandwagon. Isn't that is all. I've got. I've got something. When will I die? As in, like, when will my brain go? Yeah. What can I jump on for? And that's not killing him. Everyone's the same. Like you got to diversify some times. I mean, they have not knowing when I saw that I suppose I even market is a bit late to it, isn't it. I don't think he is. Do you not think he'll be selling might he'll be making some dough on that. Yeah. So I had a conversation with someone all the sales a day who are saying that they've just in their in my marketing to drop off a cliff, drop off. That is to say this with what was coming and it was borne said. Because it's just it's just going to become harder and harder because all it takes is Gmail is why instantly I am doing very well. Gmail will just put it into a different category, and the problem is all our email addresses for the businesses are all started with the Gmail account and then with a custom domain over the top. So it's all starting at the right at the same base. So email marketing can only go so far as Gmail. So these are our rules or even the even the list on my CRM system. I've got to now only email to engage list because it was affecting our domain saving. I've been doing that now for about 12 weeks, and it's only that's what I'm saying. I think it's like, yeah, yeah. But I still think there's merit in creating a list. I, I think that way and I've not logged into it. I think it what you should do is like we've known for years, but obviously we're in it. So we've got to remember that. Is that actually the value is in in your list. Yeah I agree. Yeah yeah yeah. Building that list of proper engage people. Yeah. Amazing. Rather than just having followers. What we say all the time don't we all you know, we own that we, our clients all end up doing it. My marketing off the back end acquire through digital and then klaviyo on the background. Exactly. So yeah I do agree, but I just thought it was weird how it was like email marketing. Yeah. That's what he's, he's he's, he's but he said for years that is how he does how his, his, his empire should be called. Yeah. Yeah. Good emails. Right. And actually they're very lightweight burnish. They were very giant. But actually I've I've now all of my emails that go out like the weekly comment Sense on newsletter. So I've done that comment just like cheeky was it not wasn't isn't my little Brian cheeky But I now do the copy and the Jason Bird star which yes are then these but not the but not the common sense does it, is it can you prompted to do a copy of diet right. And bird. Yeah. And you can use that as a prompt. His name as a prompt. Yeah. No I do anyway. So beauty does me like the outline. And for the last three weeks I'm just testing if I. Right, right. I want this in the tone as Jason bad words and using his name. It actually changes it. Yeah. No, it's really, really good. So next week I want to teach you how to do it so I don't have to do it. Yeah. It's ready. Get ready. Very good. Ready? Good. So that's the marketing. I'm saying new Tomic, the other marketing we've seen this week, which I like this because Michael's actually been stung Is salt so salt I'm pretty sure salt is because it's supplement. Because it says supplement on the outside of the thing. It's so but it's also like a health right Michael. Yes I am I healthy. No no Sue outside. It's a nice it's a I right. Yes it's salt because it's supposed to be salty because you lose salt when you, when you miss advertised. Okay. Right. Salt. Right. So I've seen this and they've got they're doing the, the usual found found me. Yeah I think I've seen this I think I've seen this because this was someone who went to the House of unicorns. Thanks. I think that's how I've seen it. Okay, well, they've gone down the found, like, great, you know, story. But, yeah, we spoke about them last week or the week before. We spoke about on it to. No, no, no, I'm just saying, you know what remind me of this is what you like after six podcasts that But they've they've done some good. They've done they did a really good, video this week with the Ricky Gervais is look alike and it's really, really good. It's very good. Oh yeah. That guy. Yeah, I've seen him. I'll say it. Yes, Nick, I've got it. It was in the house for you and it goes another. It wasn't a house of unicorns where I've seen this and this is another thing that I've got those got my little back up a little bit. Come on, it's Simon Squibb. He's a You know how he starts? People on the street that if we all know someone who. That's what he does. Yeah, yeah, and that's authentic because he's stopping. So it's someone that isn't authentic anymore. You're exactly right. Oh, no. Because that salt one. Yeah. That he gets stopped on that metal bridge. Yeah. Millennium Bridge and it's so stage and scripted. I don't think I don't think that's my bit. I don't see the majority of those have been real since the very, very first. I every time I see him now, I feel like I hate him. I, I'm going to put out that I really like we like, we like, we don't like some is good but we like those are the two guys. The guys you were just talking about. It's all done very well. yeah, that they've, they've done some very good videos recently Marks and Ys and I'm that yeah. They've done very well for Michael actually. So Michael carry on. I got all I went on their website and I was like, oh, I'll have a look because watermelon berry, peach, citrus, some light sounds nice. You know, hydration brand blah blah. Good for when it's hot. You know, I'm always sweating. So I was like, get in there. They've got a taste of pack. You can get like six sachets in little box. I was like, how much is the taste about? 8 pounds, including Pam pay. No no no no. It was like 3 pound pasty. So you paid £11? Yeah. Okay. Not for me, but. Well, James, all down for me. Why? It's not for me, but is it basically, Electrolytes? Yeah, yeah. So good. Electrolytes, the ones I take taste rank because it is just salt. Should have put salts back on your body. Yeah, yeah. So when milk when not ready for meals, I will. Not that I'm not going to be. Because if you go and have an electrolyte to drink like a leukocyte, it's full of So many drinks now say yeah, yeah, but they're going on the brand. They're going on that mark they got on them. So I didn't, the foolish on. Yeah, but no good. I bought my one. Some of my ones of apps they like like insole but they're good because you know, you need you need some them to jam. So he's. And I had one and then not a salty as I was expecting. Like the way you explain on the phone. Yes. Stars expanding our okay but I know I close to my list so you have the slight more richness to it. Like you actually enjoyed the drink. Yeah, I know a little bit which you shouldn't have ready for these ones. So they should. They should really they the good like pure sports ones. I the line when I said I'll bring one in next week you're like because it's salty. Yeah. Because you're replenishing the salts. You're losing your body. So when you're running, how often do you have those, patterns? Do you have them during an ultra. Oh yeah. Yeah, yeah. During the right. And you drink. Yeah. Well the only thing you drink you we got to do no water. One side. While tailwind or tailwind is a type of electrolytes. Oh that's the one. Yeah. Yeah that's that. How often do you sit that. Oh you're sipping every 15 minutes a supermodel the other. Yeah. But you've got to because you lose a lot a lot of it's good for me coming from on squash. You drink a Robinson's. Yeah. Yeah. But yeah. Not. You're not supposed to like that. Yeah, I know, but but it was not bad I wasn't it. You know, I thought I like simple in these, But Simon Square, I like to naps up for laps out of them Yeah. He, you know, he's. I don't know what authentic Guinness comes from. Not even videos, but even his past I know now has sold a marketing agency in China and Hong Kong. He has actually done. I've done a bit digging because he really annoyed me. So I was wrong. We did some digging on this, but he's like, he's done something that no one else. Well, he'll be at our event, right? Yeah. He was gonna say this that I'm calling. I think he's a total toll. He's it's. But he's done something that's working for him, isn't that. Oh no. That's the game rule. Now when I get that. But you got to be authentic. Like like a different level altogether. I it's just before I get your little grind over there is the stuff we do every week. That vlog I want to speak to you like yeah, it's just love how honest I is. Like, I know, I think I'm pretty frantic dressing with the stuff is going, I'm gonna. Oh yeah, because you're a physician. Yeah, yeah. But his is fun. I just hate it. I just hate how it's all scripted. Neither did I, didn't realize. Because we do. Because we know about hoax. And this is. No, I don't think I do my best. You watch it and just be like, oh, what is it? But this is nice because this is how podcasts work. Then it goes back to why we originally started with the Comey situation, which is, you know, people don't know Michael because there's not enough knowledge out there because as you can, you know, as long as you're good at marketing, you can say, oh Well, like my son believes absolutely everything that's on social. Yeah. Everything. I'm assuming this. Yeah. And this is down to what even had is not one of my clients. Not not client. But he's in school, and he just came onto the drop in clinic and it has a really good result. Was going to like 4 or 5 robots from something. I told him six people coming into his funnel think it's free and it's not. They're bouncing. I said, tell him it's not free and they're coming in and now they're spending money. Simple, right? Might drop. And then he goes, and then he goes, he goes, yeah. I mean this like dropshipping. Course he spent last year he reckons him and his message was spent 30,000 on education for dropshipping. Okay. I just had a higher Roas for free from my school. Right. Forget the saying. Yeah. No, I know you just sent it, right? Just little did us day or right. British pounds 30,000 was 15,000. And they want him to upgrade and they're locked in there. And I said but I said isn't isn't. So I said, I know you don't think this because you've just got some advice. And he said, oh yeah, I'm just struggling because your you're and not working. And then this course I was on said that I need to duplicate it three times, then put each of these assets up £250. And I was like, but the same, everything is the same. And he said yeah, they did it. Told not to. Then he did it. I saw had to turn them off. He said everything just went, everything just went up. And I'm like, well yeah, just that's not how we do anymore. And I said, you've, you've essentially done and the way you've taught and this podcast is to answer this call is the fact that you go to YouTube, you see that? Look what I learned when I spent 250 million on this or last night was when I watched five minutes. He was there is the guy is 17 years old and he's like, how I made 150,000. Is that the one I saying? Yeah, no, that's how I made 150,000 only this month. Shopify. Yeah. By by deconstructing Alex Moses funnel. Which one, which funnel cakes. And just have I, I've got and you didn't just pull a pull something from thin air and then suddenly so many people wanted to buy it under 30,000 because Alex Moses funnel that you then put your name on a, your picture on it and it's just like I said, you know, I said, you've just done you've done that. How many years like and I, I'm like, yeah, well because they, they sell down the really quick speed. We've been there. I'm always like get this really quick even now, even now I see stuff and go And I do I even only get column in sometimes and I know it you know. But you do you do deal. The problem is there's so much out there now and you it's, it's so easy to sell on these platforms, so easy to sell. And the problem is that, you know the, you know, the there's no way of approving or seeing if there's if it's good, if it's bad. So TikTok shop is amazing because you make a purchase instantly. But in a way, like I, I, I had an ad for 36 raises for like 16. Quite amazing. Bloody expensive right? Yeah. And I've obviously got to shave the old noggin so I shave 16 could I'll give it this much. Come this way. So you know you've moved on from BIC no doubt. Yeah. Just a pick. You just go for a bit crazy. I do it twice a week. The little plastic one. No plastic throw away. You use it once right away. Oh no, I use the actual like nice ones. All right. But anyway, Gillette ones. Yeah, but these are like Gillette. So I was like, I'll get them a guy I don't know I'm going to get until I get them. But 16 could I'm like, I could 16. The equivalent supermarket would get me like six. What I get I have the Harris and that's what, £15 for four. Yeah. For that. Amazing. And I bet I don't. I shave once every three days. I'd have to do my boat. How do I say knife? I'd be like, yeah, next week. Yeah. All three of us. I mean, we're going to finish this one off now. It's beautiful. Evening. It's go. Yeah. Thank you everyone. Yeah. Nice to be back. Neck chased. Chased after how? I'm glad I'm back. Yeah. Bye bye. Thank you. Thanks for tuning in to the podcast. Make sure to drop a like and a comment to let us know your thoughts. Also, be sure to follow this page so you never miss a new episode.