AI Image Generation: How Will It Affect Social & Advertising?

In this episode, we are down one podcast member but Nick and Michael are here to talk about the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the uses for these tools and how it will affect your businesses and the wider landscape of advertising. Nick also has some news, we talk Performance Max and James fails to open a water bottle.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/RhJ2tSOoI7k

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Transcript

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ChatGPT I images. so he's recently launched, isn't it? every AI image always have, like, six fingers any time they had text, they're not really like letters. That was very recently. I'm talking like six weeks ago, I don't know how it's progressed. So quickly. that's. I they're not real people. that is unbelievable. Yeah. I sent that to anyone Wouldn't even know the difference. how is this going to impact and Craven's it's a bit scary for some people. Oh, absolutely. how are they going to know when you upload it that it's I. Yeah. about every week you to give me a load of crap. got some news. it's not about how many followers, it's not about how many views that one turned into a sale, which at £600 a month, has paid for quite a lot of videos to be produced. I don't know how it can get better from there, really He. Welcome back to the fight, Mark. Everybody. I am not James. I'm a different bold man. You look the same. Yeah. Sort of. Everyone says that. But James is, Do you know what the thing James even is presenting to? Hello, everyone. I'm here. Sorry. Next on the on the doctor here. James is not. Michael is taken over as host of the fake marketer podcast. James is downstairs presenting to, a group of more university students about something. Oh, yeah. I saw in his calendar it said something about Warwick. Yeah, yeah, he did tell me earlier, but I don't remember what he said. So how are you, Michael? I'm good. Yeah, I'm, You nervous? We're deep in the performance, Max. At the moment, trying to make assets for Rupert, which is a bit different to what we normally do. Do you understand anything about the performance, Max? Yeah, more than I did before doing the vlogs. Quite helpful, because James had a long call with Chris Nightingale. Shout out Chris through those P features that he does PPC and stuff. And he was talking about performance Max. So I sort of I'm trying to put like relevant things on the screen. So when they spoke about performance Max, I put up like a thing from Google saying what it is, it's sort of a bit similar. I don't know what the what's the the Facebook thing. We, was dynamic. Now it's called flexible. Because we used to we do like a Omnia eight thing that we were like we just slightly different follow people around type thing. Yeah, but that's slightly different. So the performance Max is basically Google owns YouTube, Google, Gmail, search, shopping, everything. And basically perform. What you would do before is you would set up a Google site and you choose where you want it to go. I want this video to be on YouTube. What they've basically done is I think it's about two years old, maybe even three is they you provide it with the asset. So you like you did those portrait videos, you were sure you had you made that. You'd made the same video square and landscape. So then you insert though, so the square might come up on one placement, the landscape might come up on YouTube. So it just basically says, right, you give us those assets, you turn your campaign on and we'll use all of those Google channels to see where it goes. And it might work out. There you go. Right. Search worked well, YouTube worked well. I'm that's it. And the rest of them did it. And then you turn off those of the channels. But that's why you need those amounts of assets. And what Chris has done is obviously say, this is this is what I need from you. There is a minimum. Whereas on Facebook you can do a flexible ad and if you wanted to, you could just put three images or two images in one video in it. But you need a lot more for performance. Is the Google like set up of where it distributes it better than the meta one? Because I know the metal one can sometimes like not optimize things very well. You know where it shows. I don't know enough about the Google side. No, neither one. James was saying. It's probably better though, because it probably is going to put it in places where it actually looks. Yeah, right. My only reservation with it would be that, it or the performance match would work better. It all works better if you've already had conversions, because it needs to work off something and you go rather than just going from nothing. You've had three people. 300 people have converter ready. I'm going to use that knowledge of those 300 people to go and find more people. But when it's early stages, it's harder. And I was just I was so it just is whether it is performance max too early or not. But apparently not. Yeah. That's what James was sort of when he first went to it. He was going to Chris by saying like, can we do it or should we do it at this point? So yeah, I think it's more of like a test type thing. Yeah. And we're hoping that we've started doing a lot more YouTube stuff. James was saying that the stats have been really good. I can probably yeah, he does the YouTube is pretty good, isn't it? Yeah. Because we what we started doing was the vlog, The road to a Thousand Users vlog. We're now putting the whole thing into opus and basically getting loads of clips out of it. So of course we YouTube as short as YouTube shorts. Yeah. So we've gone back through all the episodes and I've pulled all clips. So then we've got three a day going out. So some of them, some of them will be like 20 something. These we've got a few here that like a thousand. A lot of the ones about like James Walton stuff seem to be doing quite well. But I think James said that where the analytics are, 18,000. The thing James is basically saying the watch time we've had in April so far is like half the watch time we had in the whole of month. Look at the look at the look at the graph there, the bottom. Yeah. The thing really grown, isn't it. Like 2.5 hours. It's a bit long. Yeah. So it's oh wow. It really has increased isn't that. Yeah. I don't know what that that graph is for. I that's just for views. Yeah. So brilliant. I wonder whether my stuff could go in that. Well could you do the. Okay you put stuff into tick tock and, and TikTok and Instagram. Can you go into my channel on for shorts? I think I've got your channel on here. Yeah. Can you do the same thing? Do you just feed it in is another feed? Neat point and. Yeah, it's got, on the post planner thing that we use, you can do YouTube shorts from basically, if you upload a video that's vertical and yeah, not up to the maximum. So you're able to do the same thing. Hey using my clips. Oh can you do that. Yeah. See what happens. Yes. We've been putting a load of them in there. But James was same with the, performance Max stuff. He's hoping that if we've got a lot of content going out on YouTube, that will sort of help the allegory. Well, I think it's much so. I was a little bit annoyed for my own side, just how well you YouTube shorts are working. So I'm just generally what you mean. Well, I was looking. I will, I just showed you a picture of basically what this post. Let's guys, what this podcast is about is AI and creative and how I was going to help creative. But we've been talking about marketing first, but talk going back slightly on AI creative, I started using a bit of AI creative for my own personal benefits of building a barbecue area. So we're going actually, we're going to go on to that. But, when I was trying to YouTube and search for how to how to do a layout of a barbecue area, it was bringing me up shorts first. Yeah. What's a short, a shorts, a short video. So when I was clicking on it, it was all I sped up and I was like, you're not showing me how to do it. Yeah, you're not to go proper. So but that was the first thing. That's priority of YouTube to show you the shorts. I had to then go and click on videos to actually see the whole again. It even sometimes it doesn't happen all the time. But if you open like YouTube on your phone, a lot of times it will just open to like the shorts. Yeah, yeah. So I get it. But and the videos I saw, the shorts, I was like, I want to see this as a video. But the content creator hasn't made a proper video. They've concentrated on the shorts, which tells me that YouTube is going to start developing into another sort of TikTok shorts, really, isn't it? Yeah, they're trying to jump on that. Which brings me before we go to our AI creative, we've got some news. Oh, yeah, I'm scared already for James is I don't forget. And I was like, I've already got some news. Michael James. All James for me was asked Nick about every week you to give me a load of crap. Why do you give me a load of crap? Because you're stuck up 200 views. I took a 200 views and 216 followers, regardless of what you like. Regardless. Well, hence why we're going to do the. Now load up to YouTube to save. I've got something there. Guess what happened yesterday? I had a 30 minute Facebook ad review call come into my calendar on Sunday night, and yesterday I had the call. I opened my zoom and a guy called Michael was on the other end. Michael's first words. I said, hello, Michael, welcome to the clinic. And he said, it's great to be here. I'm one of your 216 followers on TikTok. Wow. He is that way. He found it's where he found me. He sees my videos over and over again. They resonate with him. And on Sunday night, he his words, he decided, I'm going to go and book in a call because I need to get my Facebook ads fixed. He then signed up, paid on the call and we've won business for six months. Thank you. Good of 216 followers. So Michael, you two can came in as much as you like. As Gary Vaynerchuk says, it's not about how many followers, it's not about how many views is about what they are doing. And that one turned into a sale, which at £600 a month, has paid for quite a lot of videos to be produced. Yeah. Like even there's probably people would like thousands of followers he wouldn't get then people transferring into like a paying customer. So so it also makes me think we need to carry on and do these things, even though I to get 200 views. Let's suppose if it's 200 of the right people seeing it, then that's exactly, exactly. So that's my better news I love that that's that's a that's a good me. I thought you were going to say you put a video out and it got like no I don't that. Yeah. But did you do the Robbie what did you do. One that we were talking about where it was like let's stick those. Oh no I haven't done that. Do that for those for on and see what they do. So yeah I was very chuffed about that. So James knows about it. He claimed what I've been telling him. I'm not sure what he he's been telling me. I think it's more like he's been bullying him rather than telling me so. ChatGPT I images. It seems bleak. Yeah, it was it last week that it seems to have all, like, appeared in like the last few weeks of, March 25th. Was this article okay, so he's recently launched, isn't it? Yeah, and I didn't I was told by a client who said I got an A call and they said, have you seen the new. Well, so this particular client we're on every Wednesday, shout out call shout out shout out called Mad Matrix and the USA. He's doing well. We have a call everyone. Is he still doing well? Yeah. Very well. Even better. Every every week is better. And we do. We're having to look creative. We're having to put a lot creative into his matter account. Because one thing we have noticed, Michael, is that with the creatives we've got, which have got their own ads going if we increase, I found out yesterday, even by looking every single ad on a per day basis for the last six, 12, sorry, 7 to 14 days. Every time I when I look at it, every time I increase the budget slightly. Now bear in mind says if you increase it up to 15% of your budget, so you're spending, you know, then it won't affect the algorithm. But what I've noticed on his ads is that every time I did it, I did one two days ago, three days ago, which is already spending $100 a day, I put it to $105. It's no, it's been in $95 up to 100. So 5% shift and it's spiked. The CPI. So that keeps on happening. So what I've now got to do is look to think of a new strategy, which is right. But that would be what we used to call still call vertical scaling is you have not working. And then every time you go in there and you just up the budget every 72 hours and you vertically scale the budget, or you've got horizontal scaling, which is bring more and more creative and ads to the ads manager and keep loading about. But having a smaller budget on each and just keep on bring them in. We're going to try. That was the thing. Was the CPI spiking because it is affecting the algorithm and the algorithm is resetting slightly. So is it like we talked about? Rest of it goes back into learning time for me. So it's not effectively saying it's gone back into learning. But something's happening and I've got enough evidence on enough, as I've touched, to show that that evidence is true. One of the things that makes it hard to optimize ad spend classic is I want to spend more, I one more, one more, one more. It's like it's not quite as easy as. Yeah. Because. Because it should be that it's just like if it's working at 15 pound or whatever, a lot of people just think, oh, I'll if I make it 30 pounds, like double the. Exactly. So we're having a we have our biggest topic is now creating creative or creative assets video mainly some statics to go into the ad account so that every week we can put 1 or 2 live and scale the account horizontally. He came on the call last week and said, have you seen, have you seen the new ChatGPT creative update? And it's not like I use for most of the time, and I think there's a 4.5. It's not like there's a new five. I just updated it within the same thing and he showed me one which was like, wow, that's cool. So he it was just a split, a square image static with a split down the middle. And I had a woman on one side, same on the other side, but show different effects of that woman depending on, her health. And I was like, that's unbelievable. And he was like, literally, this is the prompt I put in. So he showed me the prompt really basic. And they came out with that. Really incredible. I've then done over the weekend, not so much testing and ads, but I thought there's a few things I wanted to do. So it started off by me going, my partner wants to put a chair in our lounge and I've said, that's fine, but I don't know how it's going to look, blah blah. So we'd be mid to side and you can't really see these things can you. Yeah. So I said, well let's try the new chat. So I took a picture of the space. Now this space has got its one sided room. It's got a cabinet in the middle of picture above it. It's got a cocktail trolley thing there. It's got a lamp, so it's got a few things in it. I then went to the website and took the chair off the website and inserted that. So now ChatGPT has got here's a picture of my lounge wall. One side. Here's a picture of a chair. I want to know what that chair will look like on the right hand side behind door. And it came back with my photograph off with the chair inserted. Michael, you wouldn't even know the difference. It's crazy. Wouldn't even know the difference. So that's been AI that looked at if I sent that to anyone know that I like the charity now? Yeah. Then I did the same with the garden area seating area and I thought what it look like with a pagoda on it. You saw that? Amazing. Yeah, everything's exactly the same. It's even screwed in around the seating area. Wow. It's unbelievable. And then I did another one because these are all things I've been toying with. I've got an area, an L-shaped garden patio bit, and I've got a around it where my barbecue is and there's my bins there. It's all a bit of a hole. And I thought maybe I'll spend a bit of time actually building a barbecue area. So I took a picture of it, two bits from a barbecue. I took a picture of the bins. I gave the measurement of the bins, I got the measurement of the barbecue, and I gave the measurement the area, which is eight foot by eight foot eight. Then without much prompting, create me a U-shaped barbecue area with a barbecue in it facing the wall. Even with enough space because the barbecue lid opens and it'll scrape the wall. So as we pull it out slightly and I cover for the things, it's my, isn't it? And then on both of those I've asked for based on this, can you give me a list of the words, the length and all the materials I need and that did it in one go without any more prompting, and you could just go and buy that link. And so now I can ring up a wholesaler or, that would place and I can actually give them that list and I'll come up with a quote how calls out. Yeah. Considering how I think it used to be like a lot of the old like I image generation was very like a lot of it would just be sort of weird and scary. It would be like weird, this more sort of face. Well, I've had it actually, because only a month ago I was doing some of the ads clinic. I don't know if you I don't think you saw it. It was coming out cartoony. I was like, stall me out. So I started off by saying, and I got this idea. So on offer someone on social who'd said, this is what I got by prompting a real estate agent selling the perfect house or something like that. They prompted Brompton, Brompton and the end of it was like this really good thing with all that, but it was all cartoony. So it was animated like animation, animation, it's what we call it. And now I do it for myself. I was all dress up as Doctor, and then it was like showing me at the center room with those people around me going, oh, you're brilliant, was I know it needs to be focused towards the user. So is the user who's now come on and have their ads fixed by the ad doctor, and now they're the one. Everyone's cheering and you did it. You did it. You got your ads fixed. You know, you know how to run ads. And I used it. I actually got some leads from it, but that was a cartoon. I now need to go back in again and see if I can create one that's actual, real human beings. I think that's I haven't experimented with it enough to get the real human being. Oh yeah, the real ones look. Really like scary. Some of the things that like. Good. Like good. Yeah. Have you done some? And now I've just seen lots of people talk about it like that is just a that's. I know they're not real people. So we're look, what we're looking at is, a landscape image of two people high fiving and behind them they've got. Suppose we suppose we directly model text pixel sound. So it's a whiteboard behind it fixes that smack on the roof. It's got the roof. They've even got a reflection of them high fiving in the whiteboard. Yeah, that's really weird. And like, now the it used to not be able to do words either. A lot of I would like struggle. You know, if you tried to get it to say like put this words on it, it would come out just like gobbledygook. But a lot of the, words and stuff now, like, that's even got him in the background take in the fight. But neither of those people are real. Oh. They've actually wrote in as the prompt, we see the photographer's reflection. So. Okay, so let's read the prompt. So we're now we've got a girl facing a whiteboard and it's got loads of writing on it, you know, to do with whatever they're doing to do with marketing actually. And the prompt underneath it. So what this is reckoning that they've done one prompt, prompt, wide image taken with a phone of a glass whiteboard in a meeting room in a room overlooking the Bay bridge. The field of view shows a woman writing sporting a t shirt with a large open eye logo. The handwriting looks natural but a bit messy, and we see the photographer's reflection. I think that's not messy, is it? Oh, because they've even said in a room overlooking the Bay bridge. Yeah, they've made that the reflection because obviously you can't see. Yeah, yeah, you. So and they've got actual the folds in her t shirt at the back as if she's actually wearing a t shirt. Yeah. Well, she's a, you know, a t shirt with that chewy. Yeah. That's, that is unbelievable. Yeah. To go from what it used to be to like, not even be able to have the right amount of fingers and all that sort of stuff to go to what it is now. I don't know how it's progressed. So quickly. I wonder if they I wonder what would happen if they prompt to that. That's I as well as. Yeah, do you know what I'm going to do? I'm going to start messing around with some of my own. imagine I had me in a room where it shows me on the screen, like looking at a zoom call with someone else on it. I mean, I don't see why it couldn't is us, but I don't know how it works with because obviously these are just generating. Yeah, but you could take, you know, like how you use pictures of me or whatever from our portfolio over our assets. If you insert all those sides back in front hand, all this sort of stuff, it would join it together, wouldn't it? You'd think so, because a lot of these are just like, generate a, group of friends or something. So obviously it can make that, oh, I don't know how that works with like because obviously these people are just made up people and how would work. Yeah. Real people, but or you could do I could use those, I could use those ones as referrals. So the ones that we've just seen that with their like high fiving, I could just put like a dentist over my coffee could be, you know, get your ad sorted like these to oh, so cool. Doesn't it go up a little bit to go with the ice cream or the drink that they remember? The camera film the camera? Yeah. Photorealistic should photos should be reminiscent of that of a digital camera from 2006. That's why it's put the dye on the bottom, because they've even got, they've got like people in the background that are blurred out that are still doing things that, yeah, it's very, very cool. So yeah, I was gonna, I was going to say, how is this going to sort of impact and Craven's like, is it going to make? I suppose my question is, is it going to make creative kind of less valuable? I guess, because if you can do this and work this out, is, well, people are just going to do this instead of, you know, they are right, they are in a photoshoot or whatever. An agency like ourselves should be using this now. I reckon. I saved myself, just from a copywriting point of view, I reckon I saved myself two days a week already and have been for the last year and a half. Yeah, this here. Now, I've just literally sent a quote over to someone for creative video one video, three statics. Now we will probably we use this for at the same time, there's a level of time to promote these things and also be very good at prompting. Yeah it this I suppose the skill now becomes the what are you put into it with it and how you get it to do it. Because obviously this is like a free tool. Everybody can be you could say, so you like it like today you've been working on those Reaper things. Why don't you take some of those, put them into ChatGPT and say, I'll be working on these. Could you look at ways you could enhance this even further? Or let's say that one you did earlier today for the the woman with the children. What about if you did that but you had to use some real life imagery? So to me, yeah, it's something to think about, but it's not really like because it seems to have all happened so quick, it's a bit like, oh, there's so much shit. Probably. But the thing is, the interesting thing about it is that yes, in industry, definitely. Right. So we're in the digital space, we're doing digital marketing, creative, all that sort of stuff. We should, if we should know about AI, if we don't, you should be like for you, you should be using it. Because it means that a company like ours can make more money. We still have to deliver really good. The client is still getting what they want. Would it bring down cost to make? In a world at the moment that makes it more affordable for business? Because I know that businesses are struggling all over the place. I know that people are being made redundant. Or left, right and center, even in the city or source. Now, can we if I'm on a call with someone and that person is, you know, needing extra help with that creative that they don't have the skill base to go and and prompt stuff a lot or know what they know what they I mean, even when we're looking at some of that, then when you shouldn't as examples, it's quite a cause like, well, I don't even know. That's a pretty good prompt. I mean, you've got to sit there for half an hour trying to just think. You've got to think of like every aspect of like, I want the, the view to be this. I don't believe that they've just written that prompt once. And that's the thought that, yeah, it's I might be wrong, but it's probably taken a bit of back and forth, hasn't it. So you're doing this for clients, but can you save a client money or can a client come to you and let's say old creative package, 1,000 pounds a month, new creative package, 300 pounds a month? Do you see? I don't know. Yeah. It's interesting, isn't it? I suppose from a if you all like a kind of artist or some sort of creative, I think there's probably a lot of people looking at that that think like, oh, if somebody sitting there can do this, they're not going to need me to spend ages doing like a 3D model or something like that. So it's a bit it's a bit scary for some people. Oh, absolutely. But you need to get into the world and enhance your skills. Make your skills, but, stuff like that. But when I was talking about those garden ones, I was just mentioned. I then spoke to my neighbor about it and showed him, and he was like, how's that? And I said, I said, what do you mean? I would it like he'd never heard. Oh, he's heard of AI. He's never heard of any platform that does anything like that. Yeah. We had a whole there was a whole thing on our TikTok because we did one of the one of the TikTok clips that sort of not didn't go viral. They got more these than normal was us talking about this and saying that a lot of people outside of marketing just don't know anything about AI. And there was loads of there was a few comments of people being like, well, that just like, of course they're going to know about AI. And we were like, no, there's like there is people who don't know. Oh yeah. And they were like, yeah, you just making it up. But yeah, they don't because you always get lost in your own worlds. But there are why would it no one why would a normal person know of ChatGPT. Yeah, exactly. I know. Well, was someone out of industry know about chat charity? And why would they use ChatGPT? Hey, we've been a while ago. I was a paid 20 pounds a month. Yeah, that was me. Yeah, yeah, it's just not going to happen. Yeah, I think and I think until, like, somebody shows you what you can use it for, you don't really think, like, why would I have a use for it. Yeah. So my next door neighbor's landscape gardener, so he might look at that and go, that's going to help me design some landscapes for people. So he might suddenly, you know, just from that, it might help him win more business, get no business signed off, get a quote back. So, quicker is helping your day. Isn't that helping a business? Because it because a lot of people have been using it for, like, it can, like pull in night brands and stuff now I think like if you tell it to do a brand of like whoever I did before we came in, I typed in, please generate a 3D product mockup image. I forgot there was an actual bear called Boddington Bear because I put in Boddington the pint glass and I put in a lush jungle environment and obviously it takes a bit of time to pull it out now, but that is the Boddington bear branding, isn't it? Yeah, yeah. So, like, I didn't have to say this is what the Boddington beer branding looks like. It was just like, I know what it looks like. So I'm going to generate. Yeah, yeah, I it is. Because obviously if you can then say like, I'll put the copy at the top to say this, put drink responsibly at the bottom, like you can just do the whole, start to finish process just inside a chat. And that's just the I don't have the paid ones. This is just free chat. So yeah, I don't I don't know what. Obviously everybody on LinkedIn has been using in like the sort of, effects that a lot of people have been use, like the comic style one. There's the one you were talking about, you know, the little toy box one where it's like, put me as the little character inside the plastic packaging and stuff. So obviously loads people have just been using it for that. But I think from like, oh, so that's common is that that one of the you did with like the little individual I've seen quite a few people post about that. I think like it's the same with like the Studio Ghibli stuff. Do you know what Studio Ghibli is? Studio Ghibli is like the Japanese sort of anime. It, it's got like a very distinct animated style. So like, oh, I say okay. Yeah, absolutely mugged me off by making me have massive book teeth, but it's got like a very I think the guy who made Studio Ghibli came out and said, like that. He doesn't like I do in this because obviously they're like professional artists and it takes a long time. But I just of that went viral. And then like the sort of comic style, I think there's some, this is where I'd be interested to see how it's going to change creative and what people use. Because Those, images that we saw, the people high fiving, I don't even really know how, you know, we were talking about with Facebook meta putting, like, an AI generated image, like, tag on images and stuff like that. I don't know how you would really do that with that, because, well, you're going to have to. But if we go back, how are they going and how are they going to know when you upload it that it's I. Yeah. That's there are so clever it knows it's AI. But at the same time the consumers who see these posts are probably not even going to react to the fact it says AI generated is employed in a way it generates. It actually really means. Yeah. So be interesting to see how that works. Because whether there's whether it can like read the like, whether the algorithm cannot read the code of it or whatever and realize that it's AI generated, I don't know. But if you were just, you know, a person looking at it side by side, I don't know. He never will get. No, no, I think that's like so there's no like there's no giveaways. I'm going to start messing around with it to use it for my ads, man. So be it would be interesting weather and social media like statics for like LinkedIn and stuff. That's the thing. Whether it, it would just and obviously the more content people are going to put in it, I imagine the more like intelligent it's going to get with all of the different things people are feeding it. You can see that on their hands haven't quite met properly on the I think that's what they say in, well, there are mistakes, especially in the hands is a very real looking, Yeah. Oh, yeah. Yeah. So I mean, they've got all the fingers because old AI like images used to always. You could always look at the hands. I don't know if you knew that. They used to be like a it used to always be every, every AI image ended up just coming out like this. And like this wasn't that long ago. Like, they'd always have, like, six fingers or like the fingers going the wrong way. Same with, like, text. Like any time they had text, it would always come up like that's what happened with my animated ones. It was like it was it always come up like these where they're not really like letters. Yeah, that's how I have. That was very recently. I'm talking like six weeks ago, seven weeks ago. Oh like this in the background to my face. Because when it was like his face began to have, like, face big in the background and stuff like that. But to go from that now, where it's like to how the ChatGPT images are now, that's a whole like whiteboard of images. There's not there's not any like weird misspelt spelt words or anything. So I don't know, I dunno how they've made it transition to that so quickly, but very clever, very scary at the same time. But yeah, if you're listening to this and you're not using AI to start thinking about how you can like even just looking at that is give me some thoughts on what I can do. I'm thinking the same way in the same way as we spoke about with ChatGPT. It's like for copy and stuff. It's not necessarily like put in exactly what you want, copy and paste it out and put it in your out and go. It's like there's a lot of like refining and putting stuff in, getting ideas taken out, thinking about it, putting it back in. It's like from people in like, copy from ChatGPT, they're like, it's not just you put it in said, give me this. And you just said, go. It's like there's a lot more to it. Yeah. And I suppose it'll be the same with the images. It will be like, maybe it will be like, make this and then you add your own stuff to it or, refine it down on that sort of thing. So interesting to see how it I don't know how it can get better from there, really like what they can actually do aside from. Well, it's not because people who don't really know much about this, because they're not in this sector will have will when it gets the point that they know to say, oh my God, somebody or you. And that's when suddenly will be on the news going, hey, I was taken over this. I've got there's like three is we need and this is just got better or better. That would be interesting to see how many people I know who don't know about what we do, that they don't have no interest in, that. They have no interest. They don't know about it, I don't think yeah. I think unless somebody like, sits down, shows them like people don't really. Because even my dad, it was a probably a year ago or something. I was like, do you know what ChatGPT is? And he's like, no. And then just showing him like what it does. And then before they went on holiday, he was like, oh, it's great because I'm like, I'll put in where we go in and said, like, I'll make like an itinerary of stuff that's like around there. And it pulled up like a whole load of thing, you know, I printed it off and I'm like, yeah, it's like simple stuff like that is. Yeah, a lot of people, like, they probably had no idea it could do anything like. Yeah, yeah, yeah. No, it's brilliant. Or like, here's what's in my fridge. Make me a recipe. That's oh that's been I did that like a year and a half ago. That's what I mean. But there'll be people that will be like, oh, I didn't know you did. Yeah. It's mad. Mad. Okay, cool. Well, have you got any ads that you've seen I don't think of. I have got an ad that I've seen. Michael, I have you. Oh my God, yes, I did bail me out. I, I recorded a screen recording, so let me just find this. bright star ads men in office do that? One. I love these comical adverts. to be everything we need for this meeting. It's all right here, sir. Is your data backup as reliable as it should be? Going straight over here. Ours is is not. I don't got nothing here like I got nothing. Oh that's good. Yeah. So that was my note that I found. and then from, you know, nothing. I don't think I've got anything. Well, that's not then, isn't it? End of an era, end of a podcast. Pull from me. End of a podcast. Michael. Well, thank you for taking out. Thank you for being a brilliant host. Oh, sorry. Oh, did you see the video of James not being able to wipe his water bowl? No. That's good. So when we did Venture Fest, which was a few. Oh, yes, I did see this. we went to Venture Fest. And my highlight of the thing was James trying to I while everyone else was doing what they were supposed to do, which was talking. James was dropping the bottle, which clearly no one else had opened. Yes, I love the way he's just got he's got a little grin to sell. Wasn't hey, I love the way it's like grimaces, like to try and, open the bottle. So, so, like, it's not really it's not really marketing. But that was fun for me. James, like, looked over to me, like, did you get that? And I was like, yeah, I got them. The ad James will be back next week, I'm sure. We'll have more things to talk about. And I think we got a pretty good podcast, actually. Very good. James, because James is in here, there's been less like in a rambling of distractions. We've just been going laser focused. Thank you very much, Michael. We'll see you all next week. So thank you. Bye bye. Thanks for tuning in to the podcast. Make sure to drop a like and a comment to let us know your thoughts. Also, be sure to follow this page so you never miss a new episode. Hello. Welcome to Let's Run Facebook podcast, the podcast with myself Nick Boddington of course. And Michael Harris full name. So today we are going to be talking about AI and the new creative, unbelievable creative formatting and AI and how is that's going to change the industry and how it's going to help advertisers. I'm going to be talking about a little bit of performance, Max and stuff like that to get us going, but guys get into it