The Fake Marketer

US TikTok Ban: Trump, Meta and the Future of Social

James Urquhart Season 1 Episode 88

In this episode, we discuss the recent (but short-lived)  TikTok ban in the U.S. and its far-reaching consequences. We break down the political manoeuvres at play, Donald Trump's influence, and the staggering financial impact on businesses and creators who rely on the platform. Is this a power move or a genuine concern for national security? Tune in as we analyse the stakes, the players, and what the future might hold for TikTok and social media as a whole.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/DjFo4k_k_no

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TikTok ban in the US and Donald J. Trump, you were last time the most important man in the world just being president. Now he has taken that to another level. The people he has around him is insane. A ban TikTok is worth nothing. Oh, I reinstate it and it's worth trillions that two behind at the moment of what Tik Tok has become. I did feel sorry for the small business owners, people making money out that with a poo. The pants I've already spent let's say 200 quit on Twitter, give or take. I would normally have spent our money on Amazon. This is like a bitcoin. This is TikTok where the guys who've got 20 million now did it. When I said, you got to jump on this. Welcome to the fat marketer. Everybody. Another episode. We're getting closer to episode 100. And I got an appointment. I've got an appointment. The clerk. Hello. You're a little bit later. You got to pick up my phone. Can I? I'm going to start this by, we are going to be discussing TikTok ban in the US. Yeah, but before we discuss that, I want to give a little shout out to Paul album. You know the guy. Big parents. Yeah, yeah, yeah, I was the one who was on the mission to get me the microphone. He was on the mission to get you microphone. He also has started a podcast because he listened to our podcast. And when the one you weren't here where we went for the numbers. So you don't need a a huge following for it to be, this is, you know, this is the one you didn't mention. You didn't say it was. Yeah, yeah. Oh, yeah. So he's actually created a podcast because I listened to that. How cool is that? Really good. And all I'm doing is right on Friday. So he does an ultra races in the dirt in the week. Yeah. Yeah I remember where he really weird really where. But obviously I've never had the time to do it like I could I say because you need the weekend to get over it. So it's a six hour race. Do it as many laps as possible. So, I'm are you going to be interviewed on it? I've done. I will have to ask and pull. Could you get James as a guest? Because I'd like to listen to that. Okay. Yeah. Get you as a guest. Like, how did you do all the inspiration? That only gets you on my episode, too. That's like he's already at the top of the mountain in his work. For his work up to that point is where frontline, go back up. So what would he be? Big bear travel times with Big Bear events on air travel times. Yeah. So I made the episode. So it's perfect in that manner. So kind of a building. I think you should be on that. Yeah. So karma job. So. Yeah. So. No, and I'm doing this race this Friday, so I'm going to demonstrate what we do in six hours, see how long I can how see how long I can, if I can talk I see how long I can run. How far? Six hours. Oh, so it's after it's done. Know that you have six hours. It's just in the week. I'm. Plus I'm using. It's more of a training thing. Sorry. No, no, no it for me. No no no that's not it's not because of that. Just because it's it's not it's not a race. It's not a race. It's a six hour run and just run laps of five miles. You'll you'll nearly like the clip I saw of Robbie Williams the other day, which I actually finished the clip of when. You're ruining yourself now because I've been trying. He takes you back to traveling New Zealand album. Listen to it all the way around. Love it, listen to it now. Brings all the bad memories. I'm always on his. I've got his back and a lot of people. I have to have his back full because at Christmas time my entire family were like, I can't stand the guy. He's most arrogant Bleep yep get it? And I was like yeah, I sort of sit there. He was interviewed the other day about him coming from the Taylor Swift concert. Did you know he did that. So Taylor Swift go around the world. She would look at the top artists in that world or someone, her team would find the top artists, and then there would be little India because it was a 3.5 hour concert, other people would come up. So he's being interviewed by a radio capital or something, and she sat and they said, he's explaining the story of I'm being quite humble. It was like she wouldn't have known who I was. What's going to happen is basically her team have gone out and they found me and said he's pretty. And he's actually, in fact, I think her boyfriend's English and said, you need to get Robbie. He's pretty big in the UK. That'd be great. Is this song called angels? Just for context, Titus's boyfriend is not okay. This album just came from the internet, so he obviously he doesn't. So here's this is what he's saying. And then and then he said, I can't come up on the stage and the crowd just go mad like it's the noise. Incredible. I look over as I'm singing angels, and I see Taylor looking at me, thinking, oh, and her eyes like, what the hell is going on? And then he starts going, yeah, Taylor, I'm a bit of a big deal in the UK, a bit of a big deal. And I was just like, oh dear. On the very serious and the issue I've got Robbie Williams I know we digress. But in terms of like we talked about JB, he's elevated himself. JB tour to the new listeners. James Blunt he is he's on the decline. The reason why I thought he's a bit bizarre was on his documentary the Oh Yeah on Netflix, you know. Oh, Williamson. Yeah. He just sat in his head. Yeah. White briefs on his bed. It was, it was it was the weirdest, weirdest interview with James Blunt. Like Undersells himself from Robbie Williams. Like overzealous. I think the problem is, is I think the problem is it's all come from he's. I know he's always been arrogant, but I think he's overstepped the mark now since Danny Boyle with that new film, when how I'm coming out for making films for 20 years. Trainspotting in that. And I'm going to make one on your life, but you're going to be a monkey and I need you all the premieres and so about you and your whole soundtrack's going to be on it. He's just gone, oh my God, I'm the biggest thing in the world, a tiny swift. I'm even bigger than you. Apparently, though, the the movie's out. All right. Now I'm going to watch it. I but it is right, because it's Danny Boyle, isn't it. Yeah. And but it's a shame anyway. So that was the thing. So so back to back to Paul. So Paul shout out to you. And yeah I want to do is race tomorrow on Friday and I'll see how I go. Yeah I've got some big races coming up. Huge. You got to get some carbs and you for that. No, you're going to go just on. I'm gonna see how it got over this month. Doing the carnival dynamo. Now I'm losing some serious weight. Yeah. So I, I did not. Yeah, seriously, he's lost the chicken nugget belly I am look in chat. Okay, well, thank you. Because of my dad bod. Yeah. No. Yeah, I can. Yeah. You had chicken nuggets as an example of if the kids don't forget. I've been there, I've been there. The kids don't finish the food. And there's a little slice of pizza left for you. Chicken nuggets? No French fries. Is in the dad cup. End of every day. I used to love the baked beans. Leftovers. Some chips are amazing. So neck out of dad bod 18. He's got this better. You know the vest you know. Yeah I'll wait for him. But he's got bag full of beans. I'll have to find it again. There's this picture of net pull bananas when he's 80 with his mates. He had loads of money, but Aiden. So I tagged along. Yeah, yeah. And he's got great, like, you know, like a white vest. So you'd where you'd wet under a shirt because he gets cold like I wear. He wore out. Yeah. But it was cool. Then, I get it. But I probably didn't have the right body shape to be cool. Yeah, it wasn't great, so. Yeah, but we need to find that photo because it's a guy from keep his, Oslo. Oslo? Yeah. Not far. It wasn't far off. It wasn't far off that I would've made a comment now, but we're not going to go battery. So, today we're talking about tick tocks. Us. Bam. Yeah. And Donald J. Trump. Yeah. The guy is legit. He is a fish. Well, so you were the most. And this comes down to his marketing. So this does fit with the podcast. You were last time the most important man in the world, just being president. Now he has taken that to another level. The people he has around him is insane. So it's a it's obscene. Have you seen, his what's it called when they become president? They all know. Thank you. Inauguration. He's basically got I've got my, my information buddies. He's got the CEO of Google talking to Jeff Bezos of Amazon, who's then talking to who's that? Basically a circle like they're about to play a game of poker. You got Elon Musk, you got Mark Zuckerberg. Google. See, I can't remember his name. You've got Apple guy, you got Jeff Bezos. Basically his team of people. Awesome. Saying the most powerful people on this planet from an information point of view. And now at his beck and call. Yeah. Also scary. Unbelievable. It's scary because. Is this guy somebody famous? Yeah, that's the CEO of Google. Wow. He came from he came from a poor village in India who? And got sponsorship to an American university and now is CEO of Google. Now, that's a life changing, clever guy. It wouldn't last. Who wouldn't know who he is? Because even on the headlines they say Zuckerberg. Yeah. And most. Yeah. Because we think of Larry and the other guy I don't we but that just, Larry David Larry David. So really I mean, from a, from a power point of view, you know, and the thing with the TikTok ban is that that was played, played perfectly again. So I think he said the 22% of his voters this time were millennials who had voted for him. Biden is then going, I think we need to ban this because the Chinese open it and then it has gone. Trump, you deal with this. Trump's just gone. Oh it's banned. Oh, okay, I'll fix this. You can all have it back again. Okay. It laid him up for the perfect like oh, I'm the savior of tips after a wow it did. But also, you know, he is again he's playing to the American people here because, hey, there's need to have him. And again they're discussing the the treaty that he was signing off something else. They talked about TikTok and he said, I've got two options here. I've got option first option, which is a ban. TikTok is worth nothing or I reinstate it and it's worth trillions. But I think the US people deserve half of that. It's mods so want to buy it on my. Yeah, but they had until the 19th to do the data. And then the CEO decided not to do the deal or what? Or it's still being talked about, but they put an extension on I an if they put an extension he's going to get, he's going to get 50% of it isn't he. So the company can't roll company is that's going to be will. The quantum quantum is the company that he's, lining up to purchase it. Yeah. There's no that's to the that's now I think that's someone else. Actually, we won't go there. Basically, whoever's owned that company is now is going nowhere. And 50% of the TikTok level. Otherwise it's not allowed in the US. But what's sad about it is that I, there's a few US accounts I follow and some of them sort of. Well, most people gave this sort of last ditch by by, yeah, Instagram followers to YouTube or Instagram or whatever. And it's actually quite sad because I fi, you know the indictment. Yeah. Look at that Australian guy. There's a couple of the you from the US that I follow I love them. That was brilliant. But he was really sad. This one that Korea I think his name is and is all I have on I'm going over to YouTube, but like, you know, he's autistic, but you know, he's built community on TikTok and he that's gone overnight. It's totally gone overnight. You know, that's his one of his releases, you know. So it's really sad. But also look how many small businesses are using TikTok. And that was well, some of the creators. It's awful. It's over a lot. The journalists were saying, you know what the impact is having on, content creator or content writer slash small businesses in the US. And obviously Trump's not a stupid guy. He is fully, fully aware. But again, if you close it down where they're going to go, they've got Facebook. Well then you have the government themselves. Yeah. Well that they're two behind at the moment of what TikTok has become. I mean I love Instagram Reels. I when that algorithm gets me on funny reels, I'm literally laughing in the comments. What? He's obviously watching reels again. I'm in bits. I literally in bits laughing out loud. But it's not. TikTok is nowhere near TikTok. My girlfriend's a big Instagram Reels on celebrity and it's just nowhere near Tik Tok TikToks. On another level, it is fantastic. I, I love it, it's going to be very powerful. It will come back and it's just going, well, it's back, it's back now. Is it down for like not like 14 hours? Yeah. Well I did a LinkedIn post actually that got more interactions I was expecting actually. Let me just pull up. Let's. No, no, don't give me grief, Michael. Just because you've helped me a bit on you, you'll take you out for a run to win. So I'm always looking. How's the gym going right now? Well, I know there's been development, and I asked him last week, they got Michael. Tell him what that is. Why? Why don't you do the gym and, it's not for him, I think. It's not for me. Yeah, they said that happens about, I'm just walking. I've got more or less. What are you actually trying to do anyway? What was the price? What was my song? Maybe the walk. Yeah, I'm just doing, like, 10,000. So what? Why? To keep fit or to lose weight. That. But. Okay. Just owning it. Yeah. Create less, move more. Basically. Yeah. Yeah. So I it's it's it's going to be really interesting with what it's going to happen with meta and what's going to happen with TikTok going forward. Because meta. He's on a mission, isn't he? Zuckerberg is on a mission to make that into something more than it is. He's probably absolutely gutted that TikTok didn't get rattled. Well, there was loads of like, all the conspiracy type theories of people on TikTok was saying that they thought in the time that Tik Tok was down, what Facebook would like secretly over it or something, because like Facebook would made an account on Tik Tok that wasn't there, ordinarily had like zero posts, but loads of followers, and there was like loads of Facebook ads where, you know, I got like 5 or 6 Facebook ads running on TikTok with no comments, just from Facebook, all in the time that it went down. So that's pretty cool. I wish I needed to deny, you know, imagine Mark Zuckerberg gets the 50%. Wow. So obviously TikTok didn't last. The ban didn't last long. And this is my post. So I put a Denny's charity for this reason. You didn't you didn't like Rachel because of the right off, things that lasted longer than TikTok's US ban. Trying to cancel a subscription for a SaaS product. Do you never use waiting? Feed dogs? Pick the perfect spots. I wish assembling Ikea furniture for instructions. Toddler toddlers tantrum after you said no, which I'm dealing with for the mind, by the way, because my son is a manual dog. Takes a long time to do it. My dog, he does actually have ropes. Oh, he can't find a spot when I had him that last time. Can he comes over to mine? Doesn't even know holidays. I, I reckon. I reckon he went down into squat position for a poo and I reckon he walked ten meters. Was he on maybe even 15. Was he on the lead? No, it was just like it did it, did it, did it, it did you start opening the bag? Did you, Russell? The bag. I don't know, because it speeds him up does it. Yeah. He that not I was that is all that interesting. Yeah. But when you spend so much time is. Oh yeah. You know I yeah I don't know he may have been you might actually know he was on the lead. He's not very good on the lead because you'd like move it a bit. And then yesterday. Yeah. Yeah that's why. But it's also a Bedlington thing because Ralph's the same I was I yeah. Right. Awesome. I saw him, but yeah. No, it's the same as I was. Okay. Yeah. He he's the same rages. Must be that they do the same things. Did anyone does anyone go on red night while TikTok was down? Watch red night. See how? Don't know. See, I'm like, I feel like we're all in different, like TikTok algorithms, but red because, like, loads of people were like, the US government wants us to like, not give our data to China. Loads of people were like, why don't we just like, I don't really care about China. Having my day as a red note is the Chinese version of TikTok. Basically. So loads of people who were on TikTok were moving to Red night while TikTok got banned. So I downloaded red notes to see what it was about. It's not bad, actually. Like it's sort of different, but, it was just interesting. Seen a lot of people who you'd be on TikTok and they'd have like 700,000 followers, and then they'd go, follow me, Red. Now, now they've got like 20 followers again. Right? So yeah, the For You page on red. Now it looks like that. So you can see like lots of posts all at once, which is quite good. So like, you know, how TikTok's obviously just one you swap this, you can see like 4 or 5 all at once, and it's got like little things, like, you know, if you hold down the side of TikTok's to make and go faster, yeah, you can swipe that up and lock it so it locks at double speed. It's quite cool. They're just little things that Red noted that quite cool. So yeah, that was so whether people will now just go back to TikTok, I don't know. But Red notice. Yeah they go a die because they will say so. It's absolutely incredible. And people are making people making a lot of money on it. I think because people are saying, the thing about TikTok is the algorithm is the valuable thing, not really the app. So there was talk whether they sell the app without the algorithm, like sell how the app works, but not the bit so that you might. So I love when people have these like conspiracy theorists, right? And they come up with these little fairies do not do we not all think here in the room, is it the lawyers of, let's say, Mr. Trump, President Trump and TikTok? Do you not think that they would not be stupid enough to buy TikTok and then not give the algorithm the powers that no, no, no, no, it's nonsense. Is not. Yeah. Is this guy not going to buy his new car? It's not the engine, right? It's like, oh damn, they got me there. Oh you are Trump. Yeah. He did it again. Oh girl. It's ridiculous. I just find it bizarre. So yeah the TikTok us. But I did feel sorry for the small business owners. And oh they would have pooed their pants. People making money out that would improve the pants. Business insider ByteDance are they talking nonsense because headline local business insiders utter, utter nonsense. Remember, they're going to you to read an article. So yeah, we're not going to go, yeah, I'm not going to get you personally because but it is utter, utter nonsense that ifs. So. Yeah, it'd be a shame. Yeah. I did feel sorry for a lot of people. I love the last post of someone. Oh, hello. Just how many people have all their eggs in TikTok basket? Oh, I found I found one family. And I was like, is it take. We've got we we celebrated last. We were going to celebrate last week. We hit 30 million subscribers as a family on Tik Tok. On Tik Tok we're going over to Instagram. So this is we decided that we're going to do it. We're going to rather than celebrate it, we're going to do a bye bye sort of thing. So that obviously and I was like, what is this family doing to get to 30 million subscribers? Can I guess what, just nonsense. Essentially it's dad jokes. So the dad's the dad is a proper New York guy and then he's got his son and his daughter and but most nearly every single post I found is just them sitting around a round table, and he's telling dad jokes, or they're just and that's it. And they're just doing the odd little things skits or whatever they're called. 30 million. Can you imagine the amount of money they're making from views? Yeah. Just it's not isn't that a lot? Every single one of them are just sitting there. I thought that was quite funny. I finally are, so watch that one. I finally asks. He puts the ring inside the ice cream. Okay, guess that's his other half. Nice sister. Yeah, she's just eating out. Obviously eating it. Eating it. He's like, what the hell is he gonna take any longer eating ice cream? Finished it. Hasn't found a ring. Found it in the food. So that was quite funny. Yeah, but it's just a little. But I mean we'll that got 8.3 million. So the likes. And if we can do that and they get pay, they get paid as soon as the video hits. What more than 10s cling thing. So the thing is I'll be watching. The moment is all about because of that. In the algorithm we get so where TikTok is good, but actually a little bit annoying is the fact that you pay interest to one thing because you just want to know a little bit about it. Know well, I now can't get away from it and I'm just like, oh my God. Like I'm just like, I just wanted to know something. It's like they, you know, it's like 100% just bring it down to like 65, you see. So like a cheap top shot product. Can you like the video? No. You've already bought the ship shot. Can I just quit creatine gummies? Cuz I bought some. Okay, I don't need any more now, so stop sending me. You see, not I've bought the product. Can I, can I put some out there which I think you've all been advertised about and I'm considering purchasing it for 30.99 pound. Look the light strips behind your TV. Oh yeah. They changes color with what you're watching. Watch it. Watching it actually looks right for £13. I'm like, I've but I've, I've. Yeah there's I bought a few things from that now but I did find the gummy oh. How is my t shirts. Yeah. But when it came I want it three days and right last week if you want it for training. No, it's great for training. I don't training gym like you. I'm three laid up in a garage with a scarf and all your hat and gloves. T shirt doesn't get much. It doesn't get washed out in the summer. In the summer? Yeah. Oh, yeah. No, that's the one I'm per. I'm. It's in my basket. I'm just pondering whether it's worth me seeing the, the winter clothes. The kid kind of you talking about. Sorry, can I just can I just interrupt just for the heater and we'll go back. The returns is really good on TikTok, so when you return something. So you bought for £13? It'll probably come in a couple of days, depending where it's coming from. And might be a shop. You know, the shiny one when you get it. If you don't like it, it's just, it's a free go back into every which we have most newsagents. I've got two in my village, and you just literally scan it and hand it to them. Yes I saw yeah. Really easy. So just get it. If you don't like it, just send it back. Okay. Excuse. If we talked about good. Adam's selling it straight away. I've seen this. If you're looking for a glove that won't freeze your hands on while you work. And I saw these might be. They're thermal heated and insulated. And they also have touch screen. So you can use them on your phone at any time. And they have a very soft and warm, and they fit pretty snug on your hand. They also I bought some other day be quick because those look better. I'm leaving the link right here. I have you got. All I've done is 14 seconds on my tablets and I had some sad news on Saturday morning. Well right. So my gloves my my Michael Jackson gloves. I've got some white like cream gloves from Lululemon running ones. How can we got them. That kind of wasn't in the sale. That was awesome. I think I want to see, like, a bit of what you wanted. It looked like it took a little bit, I just, I black gloves. I just wanted to look at it because I don't use it very often. Because you take them off us, it's going to be a bit different. Yeah, a little bit different. And, I took off my jacket. I got to Warwick because I was running around kind of and back and, took them off to my jacket off, and I, I put them in my pocket just to take off my jacket. You left them out? There are several run back down and a Batman. This is like 30m. Why not? I must for the rucksack. I had to put the rucksack and I must have been a little bit further down. I didn't see them because it was still pitch black. How it got my, So I lost my gloves, which I'm very annoyed about. Yeah, that's a shame. You could get those ones. We just seen them. The other. Not because you only use them for a lot. Yeah, but going back to TikTok, the one thing that I thought was very impressive about it, and I remember we could go back to an episode of this where we didn't trust TikTok shop. I now trust TikTok shop, and that trust is there now. Yeah, 100% there. And now the return trust is there. Like if so, I've just I've just referred you buying product for the return. Yeah, it's actually scary for Amazon because the buying process is as easy as Amazon okay. So I'm going to I'm I'm going to totally agree with you. I have not spend any money on Amazon apart from the other day where I need to buy some, probiotics, which I only buy from there. Apart from that, I've not spend any money on there. Apart from a post, I spent less than £100 in the year I've already spent. Obviously, Christmas kits are a little bit different that say £200 on TikTok, give or take. I would normally have spent money on Amazon, I reckon. Yeah, don't quote me on that. But well my, my other example is those creating chews. I said to Carl training partner watch. You've got those creating chews. What have you got. Screenshot no. Sent me a link to Amazon opening is Amazon I no £19 for 100 shoes when easy name went on to TikTok typed in the search, the name came up 9.40 pounds 9% delivery. Yeah. They're just you just chew it a bit sweet, but they're not the government is there like The chew, the chalky chews. I want it gummies, but they'll do okay half the price with £2 delivery. Yeah decent Amazon you're going to have to if it carries on. So little bit worrying for quite a few people out. The Amazon is going to make like a scrolling feed in Amazon's sky. The thing is Mark Zuckerberg missed out on all this which we said back in the day. Nick, remember I missed out. He say, yeah, he missed out on this. Amazon could catch up on it. And they've made that buying process really easy. But that this whole affiliate thing for these these people who you know that dude some of them that doing some great little ads, is flying is absolutely flying. And there's since then. So Gary Vaynerchuk is basically saying, to his audience now he's like, you didn't listen to me with TikTok and now you wishing you did what I said when I said, put something out three times a day, you're. Yeah, yeah. And did it once a week. You failed LinkedIn. The same thing is happening now. And now video has been coming in. You need to be there. And he said the shopping, the affiliate shopping or just online shopping as in someone. So I've downloaded another app which he said this app is going to become massive as well, called whatnot. Yeah, no problem. And it's basically just a guy on that guy girl or whatever on a screen with his with all that product and they're just selling. I've got thought, 14 pairs of trainers, you can get them now. And it's like bed bear ting ting ting ting ting buying needs. Tick tock. Live on it. Brilliant. Scroll through live night trainers. I've got 20 in stock. Ding ding ding ding ding. We sold out. There's a. There's a girl in China who has an actual conveyor belt next to her where products are being put on. It comes in front, she picks it up, she does a little bit of a sales thing, goes, she's doing $1 million a month. Oh, Nick the the all in sales. So culture club culture cakes who have meters lot of sneakers I say sneakers, shoes in America. Hey, there is he goes on these lives, he call it, I got call it. I watch his videos because I really that really engagement videos I got collared on on TikTok live them. I was going to buy a show. I honestly was going to buy a bloody t shirt from him. Yeah. And I even I sat there and I go in, they've nailed this. They have absolutely nailed this is the next thing. We see this now. Yeah. But I'll say it's like Gary Vaynerchuk. He's like this is now starting in three years time. You could be. He says like all these things, this is like a bitcoin. This is tick tock where the guys who've got 20 million now did it. When I said and like for for Felix, I'm like just you got to jump on this okay. So good chat. Good little chat. Yeah I enjoyed that Nick. Yeah I talk to these these ones. There's been a fireplace. Me so I already speak 21. I'm also. Well you at least you get out I sit, I sit and I sit at a fake surgery. Oh what's better Dragon, get now and speak and speak. And not speaking to people or standing and speaking to people. If I asked to be fed, if I stay and I speak to more people than when I go out. You do even. Oh, because you're not even speaking to. Oh, I haven't been on a set of products. Oh yeah, I'm selling all that. We said this, we said this if we like. Actually my existence proper speaking. The aim to be fair. Michael, it's. Yes, to be fair, I've. I've made mine sound as if it was worse. Now I talk to people pretty much all day. I know me well. Got you some. So we'll end the episode. That book. So good. Nice marketing. Nice. Well, I've got one. Heads up. Shout out to Marsha. She sent me an email and it said eat more. Me. And it was because I'm on a carnival diet. She got my attention. So Marsha, she's no this for you? I got a shout out. I'm it. I'm I'm in the an ecosystem now. Okay. Can we just go on the next episode because I've got to go to the gym. But one last thing is that me and Michael are working on some hemp for James. What the. The guy at BrewDog. And again, Mark, you can put the overlay. This is. We've just done an image, haven't we, of me riding a unicorn with a very like behind. Hello, unicorn. That is a TV show. On on like on on thing. It's ITV, it's called the House of unicorns. I love that sounds great. If we can get on there, we've got a plan. No, he's just invest in five different businesses. I'm going to scrape all the bad comments they've had not been quarantine and send them on like a massively long piece of paper. Yeah. So you're not giving me the comment. Yeah. So here they go. Anyway, another episode if I get very much for listening. Paul on Friday somebody gun 60 K hopefully come on next Wednesday guy. But like thank you for joining us on today's podcast. Remember not every form of marketing is right for every business.