The Fake Marketer

Ep 65 - Why Customers Don't Care About 'What You Do'

James Urquhart Season 1 Episode 65

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/1xq0sN0fm84

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The 'About Us' or 'What We Do' page is a staple of many websites, especially for marketing and ecommerce companies. It's understandable: you want prospective customers to know everything there is to know about who you are, what you can offer them in order to hopefully win their business. However, do a lot of people actually care?

In today's episode, Nick and James sit down to discuss the 'we-ing' on websites and why it can actually turn customers off rather than encourage them to choose you. They also talk about some ads they liked, Steven Bartlett, festivals and sewage (yuck). 

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