The Fake Marketer
Do you know how to spot a Fake Marketer?!?! What if I told you EVERY Marketer was once a fake, or actually never anything else but a FAKE?!? I’m here, with the help of industry experts, to get to the bottom as to why we are ALL fakes in some way or another, and why we still have to learn every day in this fast paced online and offline market.
The Fake Marketer
Ep 64 - The Highs & Lows of UGC Content
Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/1xq0sN0fm84
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UGC content is a great way to not only outsource work but also get individuals who are experienced at creating content to help promote your brand. Now it's easier than ever to find someone who aligns with your company and work with them to produce compelling campaigns. However, the downside to a low barrier to entry is that quality may be harder to come by and you may have to dig through poor content to find the right creator. In today's episode, James and Nick talk about some good (and not so good) UGC content that has been produced for Rupert, advice for companies wanting to utilise UGC as well as bad offers, the heat and some ads we liked this week.
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